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800 Mn Smartphone Users In India By 2020: CISCO Study

The report added that India will be a major driver of this with the total number of Internet users reaching 840 million

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New smartphone app to help you quit smoking. Pixabay

The number of smartphone users is expected to double to 829 million by 2022 from 404.1 million in 2017, projects a new Cisco report.

This proliferation of smart devices will propel India’s per capita data consumption to nearly 14 gigabytes (GB) by 2022 from 2.4 GB in 2017, according to Cisco’s latest “Visual Networking Index (VNI)” report.

“By 2022, the smartphone data consumption will increase by five time in India — which proves the dominance of smartphones as the communications hub for social media, video consumption, communications, and business applications, as well as traditional voice,” Sanjay Kaul, President, Asia-Pacific and Japan, Service Provider Business, Cisco, said in a statement on Monday.

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By 2022, smartphones will account for 44 per cent of total Internet traffic, up from 18 per cent in 2017.. Flickr

The Internet is made up of thousands of public and private networks around the world. And since it came to life in 1984, more than 4.7 zettabytes of IP traffic have flowed across it.

One zettabyte is approximately equal to a thousand exabytes, a billion terabytes, or a trillion gigabytes.

In India alone, IP networks carried 108 petabytes of data per day in 2017 and are expected to reach 646 petabytes per day by 2022.

This is primarily driven by the growth in the number of smartphone users, said the report.

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Twitter on a smartphone device. Pixabay

By 2022, smartphones will account for 44 per cent of total Internet traffic, up from 18 per cent in 2017.

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In 2018, PCs accounted for 41 percent of total IP traffic, but by 2022 PCs will account for only 19 per cent of IP traffic, the research showed.

Saying that more traffic will be created in 2022 than in the 32 years since the Internet started, the report added that India will be a major driver of this with the total number of Internet users reaching 840 million (60 per cent of the population) by 2022 from 357 million (27 per cent of the population) in 2017. (IANS)

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Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

The Cupertino-based tech giant is fast selling almost all products -- iPhones, Apple Watch, Mac desktops and AirPods Pro -- apart from a growing Apple TV community in India

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Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place. Pixabay

Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday.

On an annual level, Apple shipments are set to rebound in India during 2019 with an estimated growth (YoY) of 6 per cent.

“This is compared to a 43 per cent decline it had during 2018, thanks to the price correction of iPhone XR, revamped channel strategy and expansion of local manufacturing in India,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS.

The initial strong demand for the iPhone 11 series was driven by aggressive pricing, promotional and channel strategy. “The EMI along with cashback offers on iPhone 11 series especially iPhone 11 did well during the important festive launch,” Pathak added.

Additionally, the fastest ever roll-out in India ahead during the festive season led to the strong initial shipments. In fact, price cut on iPhone XR immediately made it the best selling iPhone within Apple portfolio for two successive quarters (Q2 2019, and Q3 2019).

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Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday. Pixabay

The Cupertino-based tech giant is fast selling almost all products — iPhones, Apple Watch, Mac desktops and AirPods Pro — apart from a growing Apple TV community in India. The reason for Apple’s rise lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.

“Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place,” said Pathak.

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iPhone XR is being manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai and iPhone 7 and 6S being assembled at supplier Wistron’s facility in Bengaluru. (IANS)