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A Festival Celebrated By Jumping Into Wells And Lakes In Goa: Sao Jao

Celebrated by the Christian community, Sao Jao Festival is dedicated to St John the Baptist

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A Festival Celebrated By Jumping Into Wells And Lakes In Goa: Sao Jao
A Festival Celebrated By Jumping Into Wells And Lakes In Goa: Sao Jao. Pixabay

Goa, the ultimate party capital of India is a haven for beach lovers. The destination has a certain magnetic pull that makes it populated with travellers all year around. With the onset of monsoon, Goa gets ready to celebrate its rain festival called ‘Sao Jao’ dedicated to St John the Baptist. Wondering what ‘Sao Jao Festival’ is? Okay. Remember the ‘Matargashti’ song from Ranbir Kapoor and Deepika Padukone starrer ‘Tamasha’? Sao Jao is something similar to that with gorgeously dressed people dancing and having fun. The festival is power packed with music, food, dance, fun and fenny. The annual festival is celebrated on June 24th.

Celebrated by the Christian community, Sao Jao Festival is dedicated to St John the Baptist, who baptised Lord Jesus in the river of Jordan. As a symbol of baptism and cleaning, people take a dip in water bodies. Traditionally, a group of people travel all over and take a dive inside wells, ponds, and pools, and then claim a reward of jackfruit and pineapple. In addition, there are various activities planned across the state. Goans consume plenty of fruits during the festival. There is a tradition, wherein families that have newly-married couples exchange foods and gifts with their in-laws.

youngsters jumping into lake
youngsters jumping into lake. Pixabay

Also read: Goa Can Be Transformed Into The City Of Venice

The major attraction of the festival is the procession organised in the Siolim village in North Goa. In the procession, people are seen wearing crowns of leaves and fruits on heads. Lavish feast marks the end of the festival. (IANS)

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Goa Acknowledges Drop in Tourist Arrivals

Goa is one of the top beach and nightlife destinations in the country and last year attracted more than seven million tourists, out of which half a million were foreigners

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Calvim Ferry in Goa. Goa can be
Goa has the potential to become the Venice of the East if it taps its intricate network of inland waterways for commuting. Wikimedia Commons

Tourists arrival in Goa is on decline, acknowledged Tourism Minister Manohar Ajgaonkar here on Wednesday and underlined the need to work out solutions to address the issue.

“There is a drop in tourist arrivals in Goa and it needs to be looked into seriously,” Ajgaonkar told reporters after chairing the meeting with the industry stakeholders in Panaji.

“The problems identified will be looked into jointly after taking into confidence all the tourism associations and stakeholders,” the minister said.

Travel and tourism industry stakeholders are expected to submit a comprehensive report on issues affecting tourist arrivals, an official said.

New Year Eve Party
Goa. (Wikimedia Commons)

Industry stakeholders have cried hoarse trying to draw the government’s attention to dropping tourist footfall over the past few years, and blaming the Tourism Ministry for not doing enough to promote the state.

At the meeting, industry stakeholders, led by Travel and Tourism Association of Goa president Savio Messias, urged Ajgaonkar to address the issues plaguing the industry like harassment of tourists, nuisance caused by organised begging at tourist locations, unreasonable taxi charges by local operators, and the high goods and services tax (GST) rate.

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Ajgaonkar assured that his ministry would review the marketing strategy to promote Goa as a tourism destination more efficiently.

Goa is one of the top beach and nightlife destinations in the country and last year attracted more than seven million tourists, out of which half a million were foreigners. (IANS)