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‘Ab Bus Karen’ to be Delhi’s car-free day campaign

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New Delhi: The state government’s intensive campaign for traffic decongestion and reduction in air pollution would be titled ‘Ab Bus Karen‘ and its slogan will be ‘Jan Parivahan – Swasthya Jeevan‘, Delhi Transport Minister Gopal Rai said on Monday.

“To begin with, on October 22, the stretch from India Gate to Red Fort will be declared car-free zone. It will be ensured that modes of public transport are available in sufficient numbers so that there is no inconvenience to the public on that day,” the minister told reporters.

“The government also proposes a cycle rally on the same day on the car-free stretch. A preparatory meeting of all agencies concerned has been convened on Thursday,” he said.

Officials of the transport department, Delhi Transport Corporation, Delhi Integrated Multi-modal Transit System, Delhi Traffic Police, Delhi Police, Delhi Metro Rail Corporation, Delhi Pollution Control Committee, Public Works Department, Municipal Corporation of Delhi, New Delhi Municipal Council and Archeological Survey of India would participate in the meeting.

“We have also called a meeting of AAP MLAs and various organisations on October 9 to ensure their participation in the drive. This campaign will create awareness about the benefits of using public transport and will also promote car-pooling,” Rai added.

The pollution level of the stretch from Red Fort to India Gate will be checked before and after observing the car-free day to gauge the result of the campaign.

(IANS)

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Spreading COVID-19 Awareness in Bollywood Style

COVID-19: Campaign on spreading awareness via Bollywood dialogues

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Bollywood campaign
Hitchki, a popular Bollywood themed Restobar has come up with a social distancing campaign using actors images and dialogues from famous movies. IANS

BY N LOTHUNGBENI HUMTSOE

In the light of COVID-19 outbreak causing a global health crisis, many have stepped up to creatively spread awareness on social distancing. This is an entertainment news.

In India nothing sells more than cinema, which is why, Hitchki, a popular Bollywood themed Restobar has come up with a social distancing campaign using actors images and dialogues from famous movies and popular celebrities like Salman Khan, Shah Rukh Khan and Deepika Padukone.

Bollywood campaign
Bollywood has always had a huge influence on the people of our country and it’s also the essence and the core of Hitchki. IANS

Dialogues from movies like ‘Baazigar’ and ‘Om Shanti Om’ have been tweaked to go with the mood of the initiative. For instance ‘Kabhi kabhi jeetne ke liye, ghar par baithna padta hai .. Aur ghar par baitkar jeetne wale ko Baazigar Kehte hai, ‘Ek baar joh Maine Self-Quarantine kar diya, toh main khud ke Boss ki bhi nahi sunta’, ‘Ek chutki Sanitizer ki Keemat tum kya jaano Ramesh Babu’ and other catchy phrases like ‘Mogambo khush hoga jab tum Social Distancing karoge’

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Bollywood campaign
Dialogues from bollywood movies like ‘Baazigar’ and ‘Om Shanti Om’ have been tweaked to go with the mood of the initiative. IANS

Arjun Raj Kher, Brand head of Hitchki says “Social distancing is very crucial in this vulnerable time. Bollywood has always had a huge influence on the people of our country and it’s also the essence and the core of Hitchki. To preserve the status quo, we have taken an initiative and started a social campaign on spreading awareness of social distancing. We have incorporated the famous dialogues of Bollywood to raise awareness that people should limit contact with others due to the outbreak of COVID-19.

Also Read- Actor Arjun Kapoor Pledges To Donate To Various Coronavirus Relief Funds

As these popular dialogues and songs are very close to everybody’s heart, we hope it helps in generating a positive outcome.” (IANS)