Sunday, April 18, 2021
Home Business About Cultivating Entrepreneurship By Ankita Bansal

About Cultivating Entrepreneurship By Ankita Bansal

Ankita Bansal speaks about entrepreneurship at length

Fashion entrepreneur Ankita Mallika Bansal featured on Netflix’s popular show ‘Indian Matchmaking’ and was the talk of the town for her entrepreneurial spirit and commitment to her business. Bansal says she always had a knack for business and that, she and her sister and co-founder Gayatri Mallika Bansal, were fascinated by the way their mother would experiment with fabric, right from early days.

In a chat with IANSlife, the co-founder of the denim brand THERE!, Ankita speaks about entrepreneurship at length.

Q: How would you define true entrepreneurship?

A: Entrepreneurship can be cultivated at any age and at any time. It is essential to stay focused on delivering value and becoming consistent. You have to stay true to your vision, remain aware of the market scenario, and agile to cater to the needs of your customer.

Follow NewsGram on Twitter to stay updated about the World news.
Q: How did you start your journey as an entrepreneur? What inspired you to do so?

A: I have always had a drive for entrepreneurship! Since we were little, my sister, Gayatri, and I were fascinated by the way our mother would experiment with fabric. Although neither of us is formally trained in design, we are immensely passionate and have a knack for spotting trends. Using our fashion instincts and industrial learnings from business school, we created our label There! in 2018. Our designs are focused on celebrating the people and our individual personalities. Towards catering to these individual personalities, our brand offers the option of customized measurements with every order. We decided to go online to capture a larger market. Shopify eased the process of going online and set up our website in no time.

Q: How has your association with Shopify helped you successfully establish and promote your business?

A: Running a business can be time-consuming and satisfying at the same time. With the right guidance and support, you can turn your idea into a successful and thriving business entity. When we started out, we registered ourselves on Shopify in order to create a strong foundation for our online business and establish a direct-to-consumer channel. Since our launch, Shopify has been our one-stop destination aiding us with end-to-end solutions for all our key requirements with technical assistance. Their support has helped us to rely on them for these requirements while we could channelize our energies on our core product and scaling of our business.

Entrepreneurship
Having a clear business plan in place on the basis of your objectives is key to ensure that you stay focused throughout. Twitter

Q: How did you manage to cope with the impact of the lockdown?

A: I feel the impact of the lockdown has hit every sector, every company & every individual at a personal level too. A lot of small business owners have had to shut operations because of the pandemic. We too had to temporarily put operations on hold in our store as the whole country was in a lockdown phase. As the lockdown restrictions began easing out, we used our store to kickstart online selling. While we had consumer demand/curiosity which was amplified post-Indian Matchmaking, having a store online was a blessing in disguise. with Shopify as our only online, we were able to together address & ensure business continuity.

Want to read more in Hindi? Checkout: काशी विश्वनाथ मंदिर के विध्वंस की कहानी

Q: What changes did you note in your business after your appearance in Indian Matchmaking?

A: We had never anticipated that Indian Matchmaking could actually impact our business. However, following the show, customers all around the world got to know about our brand and what we offer. Our online sales grew 700% overnight from the day the show first aired. We had to figure out international shipping within four days of the show’s launch. At first, customers were excited and stunned to learn they were speaking directly with a contributor from Indian Matchmaking. After two minutes or so, they got over it and started sharing their stories which continue to inspire us as we design new collections.

Gayatri & me both, have been so grateful for this experience and all the love that has come through our way.

Q: Any expansion plans?

A: Being present on Shopify has given us the advantage to expand internationally. Presently we are focusing on expanding our business in India. Towards extending our support to Indian craftsmen and weavers who have been hit by the unprecedented crisis, we are exploring the idea of using their expertise in creating designs. We recently launched our new collection – ‘Hauwa’ in Arabic means ‘first woman’ as a token of gratitude for all the women who have supported us. All the products in this collection have been named after the women who have purchased from us.

ALSO READ: The Story of Dragon Fruit Farming By UP Farmers

Q: What advice would you give aspiring entrepreneurs?

A: Firstly, as an entrepreneur in a highly competitive world of startups, one has to take risks but on the other hand also needs to have a backup plan to ensure sustainability if the risk backfires. This is especially important in case of financial challenges. Having a clear business plan in place on the basis of your objectives is key to ensure that you stay focused throughout. Secondly, don’t hesitate to ask for help when required. Most successful start-ups are results of the guidance and assistance from many people including family, friends, and mentors. Lastly, in an organization, big or small, you are only as strong as your team. Hence make sure that you invest in only the best people who share your vision. (IANS)

STAY CONNECTED

19,517FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Older Adults More Willing To Help Others As Compared To Younger Adults

New research has found that older adults are more willing to make an effort to help others as compared to younger adults. According to...

Explore The Heritage Of Punjab Through The Lens Of Documentary ‘The Bathinda Fort’

With a view to inspire the younger generation about the glorious historical and cultural heritage of Punjab, senior Advisor to Chief Minister Lt Gen...

Know About The Six Nepali Women Creating A Record Feat

Six Nepali women have reached the top of Mt. Annapurna creating a record feat on the 8,091-metre tall peak, the Himalayan nation's Department of...

Study: Covid19 Likely Not To Effect The Brain Directly

SARS-CoV-2, the virus that causes Covid-19, likely does not directly infect the brain but can still inflict significant neurological damage, a new study suggests....

Explained: The Connection Between Hindus And Yazidis

BY- JAYA CHOUDHARY The Yezidis are the Kurdish religious minorities from countries like Iraq, Syria, Iran, and Turkey. With the news focusing on the culture...

Spiritual Power To Guard, ‘Jai Shri Ram’ Printed Mask More In Demand

As the second wave of covid19 is increasing everywhere especially in Maharashtra and other states. The only possible way to protect yourself is to...

Close Representation Of Women And Men Competing For The First Time In History

UN Women, a United Nations entity for gender equality and women's empowerment, on Friday said that the 2021 Tokyo Olympics will have close to...

What Has Happened To Basic Cricket Intelligence?

The Indian Premier League (IPL) has commenced with a flourish. Cricket has become the entertainment in this scary, dreary, and home-bound alternative that one...

Recent Comments