Mumbai, October 19, 2016: Actresses Sunny Leone and Taapsee Pannu, and filmmaker Divya Khosla Kumar have shot for a campaign video to promote breast cancer awareness.
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The campaign, by digital media channel AurDikhao, conveys the message “#DetectToDefeat” across to the audience.
“We women need to be aware of our body and know that detection is better than cure. Two minutes self test is all you need to do! When the team approached me with this concept, I was absolutely up for it because I want women and men to be aware that breast cancer is curable if detected at an early stage” Taapsee said in a statement.
Other popular celebrities who are a part of this campaign include Sunidhi Chauhan, Neeti and Shakti Mohan, Poonam Pandey, Priya Bapat, Divyanka Tripathi, Disha Parmar, Devoleena Bhattacharjee, Sargun Mehta and Gaurav Gera (Chutki). (IANS)
New Delhi, Oct 7, 2017: Breast Cancer is one of the supreme causes of female deaths, however, it’s awareness is low in India. A leading Radiologist, Dr. Jyoti Arora, Associate Director, Medanta – the Medicity states that 8 out of 10 cases of breast lumps are not cancerous and undergoing biopsy is the only way to rule out breast cancer.
In India, two responses with respect to breast lumps are generally normal. Either the feeling of a lump formation in the breast is disregarded or the patient gets hysterical. The two responses are extreme and caused by the absence of proper awareness but in altogether different ways.
A recent study summarized that its predominance is as high as 25.8 per 1,00,000 women and its death rate are 12.7 per 1,00,000 women, mentioned ANI.
Dr. Arora has disclosed that because of the absence of awareness, a huge number of Indian women do not choose appropriate tests and treatment.
Arora said, “One of the first symptoms of breast cancer is the formation of lumps in the breast. While many women from not so educated and aware sections of society do not identify lump in the breast as a reason enough to see the doctor, those who are aware of the connection between breast lumps and cancer does not realize that in 8 out of 10 cases, lumps in breasts are non-cancerous. For them, a breast lump is the synonym of breast cancer and they feel it’s the end of their life so do not get it evaluated.”
As the lumps are associated with pain, some females do not seek medical advice. The non-cancerous lumps are cyst formation, fibro-adenoma which is an abnormal non-cancerous growth, or maybe a temporary sign due to woman’s menstrual cycle.
Cancerous lumps are usually hard to feel and not associated with pain.
So if a female feels a lump, she should visit a breast specialist who will get a mammography and ultrasound done. If a solid lump is confirmed on imaging then in most of the cases biopsy would be needed to confirm whether the lump is cancerous or not.
To check cancerous cells, a radiologist removes tissue while conducting a breast biopsy from the suspected area for lab testing.
“There are various types of biopsies that a patient is offered. Tru cut needle biopsy is performed in majority of the cases, however when the abnormality is very small, subtle or when seen only on the mammograms in the form of calcifications or only on the breast MRI, vacuum-assisted breast biopsies (VABB) are preferred as they increase the accuracy and sensitivity of getting a representative sample from the abnormal area. Through VABB, more tissue can be removed than by the true cut needle biopsy and hence a more accurate report can be generated by the pathologist,” added Arora.
One should look for changes in the breast in terms of size and shape. Other than formation of lump, observe whether there are skin changes such as swelling and redness, in drawing of the nipples or if there is pain, irritation, change of color, or peeling and flaking of nipple skin.
New Delhi, Oct 5 : Some of the Bollywood celebrities including Aditi Rao Hydari, Arjun Kapoor, Ali Fazal came together to organically lend their support to an initiative titled #PayAttention, that urges women to take up breast self-examination.
Avon, the women’s beauty brand bringing new dimensions to beauty, launched #PayAttention on September 7 and now many Bollywood celebrities are urging people to pay attention.
Aditi Rao Hydari, Brand Ambassador, Avon India: I have always believed in the brand ethos of “Beauty with a Purpose” and for me beauty always has a purpose in terms of saving lives and making a difference. With this initiative, we urge women and men to spend a few minutes to #PayAttention to themselves through a breast self-examination.
“With knowledge, we can win the battle against Breast Cancer. Few minutes every month can help you detect early symptoms and early detection is early cure.”
Arjun Kapoor: It is a fantastic initiative and I will like to help in any way possible.”
Ashwiny Iyer Tiwari, director of “Bariely ki Barfi”: In the past two years, two of my friends were diagnosed with breast cancer. With their strong willpower, they overcome this disease and their life has completely changed after the diagnosis. I believe it can happen to anyone, even young women.”
Kriti Sanon: It is absolutely true that breast cancer can happen at a young age too. I am glad Avon India has initiated this drive for awareness
Kiara Advani: Awareness is the Key! Let’s spread the word ladies. A breast self-exam can save your life!”
Mini Mathur: Don’t wait to discover breast cancer when you’re ‘old’. Girls be aware it can strike you in teenage as well. Please resist it with checkups.
The campaign has unified more than 100 million people to give voice to a larger purpose – save million lives through early detection using a breast self-examination.(IANS)
Oct 1, 2017: Breast Cancer is the second most leading cause of death by among women. The chances of a woman dying from breast cancer are 1 in 37. There is a dire need to spread awareness about breast cancer. Though the deaths from breast cancer have reduced from 1980 till 2007, there is still a lot more work needs that to be done.
The breast cancer awareness was started by Charlotte Hayley, who had battled breast cancer. She brought in the concept of using a peach color breast cancer awareness ribbon. The peach colored ribbon piqued the interest of the editor of the Self magazine, Alexandra Penney, who was then working on the 1992 National Breast Cancer Awareness Month issue. He offered Charlotte to work with her idea, but Charlotte rejected saying that the proposal would make her awareness drive too commercial. Unable to use the peach ribbon, the Self Magazine and the other people who were interested in promoting breast cancer awareness decide to use the pink color. This was the beginning of the concept to use a pink ribbon to promote awareness and thus the idea for pink ribbon campaign.
The pink ribbon has been a symbol of fear of cancer, hope for the future and the goodness of the people who support the awareness programme. It has been the empowering symbol for millions for the past 25 years. Some organizations like the Pink Ribbon International use the pink ribbon as their primary logo. The pink ribbon, ever since it was created has been helping people to live through and beyond breast cancer by supporting and encouraging them.
The campaign today is active in over 70 countries including India and has collaborated with more than 60 regional organizations to provide help in the most needed areas. The activity of the campaign has led to a 38% decrease in breast cancer mortality rates.
To celebrate the success of their campaign, Esteé Lauder has decided to launch their Pink Ribbon inspired collection of cosmetics. 20% of the profits will be donated to research in the field of curing breast cancer. The Pink Ribbon campaign is no longer only a breast cancer awareness drive, but it has become the symbol of the women who have gone through it and have come out of this stronger. This campaign gives hope to all the women who have breast cancer and unites them with a single thread of hope and shows them that they are not alone.
The Pink Campaign is a tribute to its late founder Evelyn Lauder who first launched the pink ribbon. The pink ribbon today has crossed the 25-year milestone, and to honor the 25th anniversary, the Esteé Lauder Companies have decided on a new mission: To create a breast cancer-free world. 25 years ago, Evelyn Lauder saw women dying of breast cancer, and there was nothing done to prevent it. Thus she became the pioneer of the Pink Ribbon campaign which eventually became the global leader in breast cancer awareness.