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Adobe launches stock photo service, unveils creative cloud 2015

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photo-256887_640Adobe software company launched a new stock photo service on Tuesday and released its 2015 version of creative cloud tools and services.

The new update includes desktop tools, including Photoshop CC, Illustrator CC, Premiere Pro CC and InDesign CC as well as new connected mobile apps for iOS and Android.

The company will also ship Adobe Stock, which it touts to be an industry first stock content service, to be integrated directly into the software and tools for everyday use.

Commenting on the release, David Wadhwani, senior vice president, digital media, Adobe, said: “Adobe Stock, our brand new stock service, makes 40 million photos, vector graphics and illustrations accessible directly within your favourite CC desktop apps.”

While the Nasdaq-listed company released Brush CC, Shape CC, Color CC and Photoshop Mix for Android, it updated many of its popular creative cloud mobile apps for iPhone and iPad, including Adobe Comp CC, Photoshop Mix, Photoshop Sketch, Illustrator Draw, Brush CC, Shape CC and Color CC.

“The 2015 release of Creative Cloud is packed with innovation. Our CreativeSync technology deepens the connections between desktop apps and mobile apps on iOS and Android; and major updates to Creative Cloud’s infrastructure and administrative capabilities make this an essential upgrade for enterprise customers,” Wadhwani said.

In addition, Adobe announced an expanded creative cloud enterprise offering that includes enterprise-grade administration, security, collaboration and publishing services for design-driven brands, businesses and large organisations.

“We know that companies that foster creativity are 3.5 times more likely to outperform their peers in terms of revenue growth, based on Forresters Creative Dividends research released late last year,” said Umang Bedi, the managing director of South Asia, Adobe.

“Enterprises of all sizes, SMBs, creative professionals and serious hobbyists will find this release of creative cloud most useful,” he said.

“Not only does it put the power of mobile in the hands of creative individuals and makes them much more agile and productive; with deep connections with Adobe Digital Publishing Solution (DPS) and Adobe Marketing Cloud it allows businesses to make, mobilise, manage, measure, and monetise content in a secure fashion thus transforming their own and their customers’ businesses,” he added.

-(IANS)

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Nykaa Partners with Adobe Aiming to Make Customer Experience Management Better: Report

With Adobe Media Optimiser, the company is able to prioritise and differentiate communication directed towards diverse customer segments

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Aiming to better embrace digital transformation, online beauty major Nykaa.com on Tuesday announced it is partnering with software major Adobe in order to expand its focus on Customer Experience Management (CXM).

The partnership announcement was made at the Adobe Symposium 2019 here.

“Led by its increasing digitisation focus, mobile-first customer behaviour and vast millennial population, India is well on its way to becoming a trillion-dollar economy,” Adobe Managing Director (South Asia) Kulmeet Bawa told reporters here.

“Today more than ever, businesses are rapidly evolving to become Experience Businesses, and this quest for transformation is pervasive across the C-suite. Customer Experience Management (CXM) unlocks digital transformation and Adobe is leading the way with continuous innovation on its Adobe Experience Platform,” he added.

The headquarters of Adobe Systems in San Jose, California
The headquarters of Adobe Systems in San Jose, California. Wikimedia

Nykaa is leveraging Adobe Experience Cloud solutions – Adobe Media Optimizer and Adobe Analytics – to power its approach towards customer acquisition and experience management.

With Adobe Media Optimiser, the company is able to prioritise and differentiate communication directed towards diverse customer segments.

Also Read- 5G Global Users to Touch 2.8 bn by 2025: Huawei

“Nykaa.com was conceived with a vision of approaching beauty as an experience, rather than a commodity, and through the years, we’ve made strategic investments in digital to deliver on this goal. With Adobe’s long-standing partnership, we look forward to adding thrust to our focus on delivering relevant, real time experience to our customers,” said Nykaa Founder and CEO Falguni Nayar. (IANS)