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ALEEYAH: A 17-year old girl’s STEP to transform rural life of Bengal

The Delhi-based initiative has successfully completed two cycles of bringing crafts for sale and is set for Round 3 in the summer of 2016.

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Rural Children. Image Source: Aleeyah

Delhi: Starting from a STEP Youth Leadership Program by TERI University to creating a social initiative and then transforming it into a ‘Social Entrepreneurship’; the student run and organised enterprise ALEEYAH has come a long way. In an exclusive interview with NewsGram by Divyia at Delhi, the 17-year-old founder, Diya Kundu shares her idea about the initiative that transformed so many lives.

Aleeyah was launched last year in May 2015 in an attempt to improve the conditions of the Golabari Village in Changmari district of West Bengal. As they say, ‘Charity begins at home’, Diya decided to start the initiative from her hometown itself.

Divya Kundu. Image source: ALEEYAH
Divya Kundu. Image source: ALEEYAH

As a part of the initiative, severely underpaid artisans and craftsman in the rural Bengal are offered a month-long job terms where they create handicrafts using natural raw materials. The handicrafts are then brought to Delhi, where they are polished and then sold at a good price. The proceedings are then reinvested in the village, with 25% going towards the artisans and the remaining 75% are used for overall village welfare.

Since its inception, among many of Aleeyah’s achievements- it has provided light bulbs for homes, repaired leaks on the roofs of various houses, supplied raincoats for farm labourers, given each household a safety-kit and identified and deployed volunteers to provide adolescents with knitting and weaving skills.

Handicraft items made by the rural people of West Bengal. Image source: Aleeyah
Handicraft items made by the rural people of West Bengal. Image source: Aleeyah

The response from the village has been positive, describes Kundu. “There was a time in the beginning when I wasn’t really taken very seriously because I’m really small and everything I understand but then when I got these really small ideas that worked well for them so when I got a camera and started recording everything then they got really excited,” she says.

Apart from Kundu, the enterprise includes two other project heads, along with an Arts division to add finishing touches to the handicrafts and a Social Media division that looks after marketing and brand promotion. Currently, all the participants are students of Delhi Public School Vasant Kunj guided by their French teacher Ms Adita Saxena.

rural people with handmade items. Image source: Aleeyah
Rural people with handmade items. Image source: Aleeyah

The school plays a prominent role in the functioning of Aleeyah as the Arts division completes their work within the school and a considerable amount of the sales are also conducted through fairs in the school premises. Sales also take place in the form of small handicraft fairs in the nearby localities.

Kundu says, the most unexpected aspect of managing an entrepreneurship comes from a young student of Commerce stream from DPS Vasant Kunj and the fact that how important communication is for the smooth functioning of an enterprise.

The Delhi-based initiative has successfully completed two cycles of bringing crafts for sale and is set for Round 3 in the summer of 2016.

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  • Pritam Go Green

    We nee more and more transformations in our society like these. Not only in West Bengal, in other poorer states also like Bihar, Orissa etc

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Factors to Consider When Choosing the Best Warehouse Location

Here are things you need to keep in mind while choosing a warehouse location

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Warehouse Location
Warehouse location has a direct impact on the productivity of a company. Pixabay

A warehouse location is a critical aspect with a significant impact on a business. As such, entrepreneurs looking to invest in a warehouse will have two things in mind: convenience and budget.

The location of a warehouse has a direct impact on the productivity of a company. It also directly determines the overall customer experience.

Choosing a warehouse location is a monumental decision that is not to be taken lightly. 

In this article, we are going to look at the most important factors to consider when looking for the best warehouse location.

Warehouse Location
A warehouse location is a critical aspect with a significant impact on a business. Pixabay

Customers

Customer base is one of the most important factors that determine business growth. First, determine if the location is easily accessible to most of your customers.

By investing in a warehouse that is in close proximity to your target market, an increase in sales and faster deliveries are realized. What’s more, there will be a significant reduction in shipping costs, creating better customer experiences.

In short, faster and cheaper deliveries make customers happier, resulting in brand loyalty.

Carrier services

Most entrepreneurs who invest in warehouses are in the procurement business. As such, considering a warehouse that is in close proximity with carrier services is not only beneficial to you but also the customers.

Additionally, the closer the warehouse is to carrier services, the more streamlined the shipping process will be.

So, it is for an entrepreneur to invest in a warehouse that is convenient in regards to proximity to manufacturers, customers and carrier services.

Special storage requirements

Warehouse location is also a priority when your products require special storage requirements. Entrepreneurs that require special storage are those that work with hazardous, flammable, and fragile products.

Before settling for a specific location, make sure the warehouse can accommodate your products in terms of storage space. If it is a rental warehouse, make sure renovations are allowed. It is unfortunate to get a location then outgrow it in a short while. To avoid such incidents, estimate the company’s growth rate and then make an informed decision based on the findings.

Also, make sure the warehouse can accommodate expansion when the need arises.

Availability of labor

The availability of labor is another factor that determines the location of your warehouse. It also has a direct impact on company productivity, the efficiency of service delivery, as well as the rate of business growth.

Not every location has the capability to provide a company with the necessary labor needs. Decreased labor with high product demand causes an increase in salaries and remunerations. That is why doing in-depth research on the available workforce of a certain geographical location is important.

Furthermore, the available workforce in the warehouse has a direct impact on the company’s employee retention, efficiency, and productivity.

Geographical regulations

Every geographical area has a set of trading rules and regulations. To avoid wastage of time and resources, make inquiries of any rules that govern your specific industry. 

For instance, some areas do not allow the storage of certain products. In such a case, it is best to avoid the area and look for another location.

Also Read- 3 Tips to Attract Influencers

All in all, choosing the right location for your company’s warehouse requires hard work, research, and proper planning. By considering the above pointers, you can limit the hassle and headache that comes with looking for business locations. Also, it ensures you get the perfect location for both you and your customers.