Saturday July 21, 2018
Home Business ALEEYAH: A 17...

ALEEYAH: A 17-year old girl’s STEP to transform rural life of Bengal

The Delhi-based initiative has successfully completed two cycles of bringing crafts for sale and is set for Round 3 in the summer of 2016.

1
//
491
Rural Children. Image Source: Aleeyah
Republish
Reprint

Delhi: Starting from a STEP Youth Leadership Program by TERI University to creating a social initiative and then transforming it into a ‘Social Entrepreneurship’; the student run and organised enterprise ALEEYAH has come a long way. In an exclusive interview with NewsGram by Divyia at Delhi, the 17-year-old founder, Diya Kundu shares her idea about the initiative that transformed so many lives.

Aleeyah was launched last year in May 2015 in an attempt to improve the conditions of the Golabari Village in Changmari district of West Bengal. As they say, ‘Charity begins at home’, Diya decided to start the initiative from her hometown itself.

Divya Kundu. Image source: ALEEYAH
Divya Kundu. Image source: ALEEYAH

As a part of the initiative, severely underpaid artisans and craftsman in the rural Bengal are offered a month-long job terms where they create handicrafts using natural raw materials. The handicrafts are then brought to Delhi, where they are polished and then sold at a good price. The proceedings are then reinvested in the village, with 25% going towards the artisans and the remaining 75% are used for overall village welfare.

Since its inception, among many of Aleeyah’s achievements- it has provided light bulbs for homes, repaired leaks on the roofs of various houses, supplied raincoats for farm labourers, given each household a safety-kit and identified and deployed volunteers to provide adolescents with knitting and weaving skills.

Handicraft items made by the rural people of West Bengal. Image source: Aleeyah
Handicraft items made by the rural people of West Bengal. Image source: Aleeyah

The response from the village has been positive, describes Kundu. “There was a time in the beginning when I wasn’t really taken very seriously because I’m really small and everything I understand but then when I got these really small ideas that worked well for them so when I got a camera and started recording everything then they got really excited,” she says.

Apart from Kundu, the enterprise includes two other project heads, along with an Arts division to add finishing touches to the handicrafts and a Social Media division that looks after marketing and brand promotion. Currently, all the participants are students of Delhi Public School Vasant Kunj guided by their French teacher Ms Adita Saxena.

rural people with handmade items. Image source: Aleeyah
Rural people with handmade items. Image source: Aleeyah

The school plays a prominent role in the functioning of Aleeyah as the Arts division completes their work within the school and a considerable amount of the sales are also conducted through fairs in the school premises. Sales also take place in the form of small handicraft fairs in the nearby localities.

Kundu says, the most unexpected aspect of managing an entrepreneurship comes from a young student of Commerce stream from DPS Vasant Kunj and the fact that how important communication is for the smooth functioning of an enterprise.

The Delhi-based initiative has successfully completed two cycles of bringing crafts for sale and is set for Round 3 in the summer of 2016.

ALSO READ:

 

Click here for reuse options!
Copyright 2016 NewsGram

  • Pritam Go Green

    We nee more and more transformations in our society like these. Not only in West Bengal, in other poorer states also like Bihar, Orissa etc

Next Story

Social Isolation Can Lead to Increase in Stress

Researchers have found that long-term chronic isolation causes the build-up of a chemical in the brain, that increases stress, aggression, and fear.

0
But, administration of a drug that chemically blocks NkB-specific receptors enabled the stressed mice to behave normally, eliminating the negative effects of social isolation.
Representational image. Wikimedia Commons

Researchers have found that long-term chronic isolation causes the build-up of a chemical in the brain, that increases stress, aggression, and fear.

The mice isolated for two weeks showed behavioral changes like increased aggressiveness towards unfamiliar mice, persistent fear, and hypersensitivity to threatening stimuli.

When encountering a threatening stimulus, mice that have been socially isolated remain frozen in place long after the threat has passed, whereas normal mice stop freezing soon after the threat is removed, the research said.

Although the study was done in mice, it has potential implications for understanding how chronic stress affects humans and has potential applications for treating mental health disorders, said lead author Moriel Zelikowsky, a postdoctoral scholar at the California Institute of Technology in the US.

social isolation
A new study suggests meditation can reduce stress and anxiety. VOA

Previous studies have determined that social isolation for two weeks in mice resulted in the upregulation of the signaling molecule neuropeptide, tachykinin 2 (Tac2)/neurokinin B (NkB) — a short protein molecule.

In the new study, published in the journal Cell, the team found that chronic isolation leads to an increase in Tac2 gene expression and the production of a neuropeptide called neurokinin B (NkB) throughout the brain.

But, administration of a drug that chemically blocks NkB-specific receptors enabled the stressed mice to behave normally, eliminating the negative effects of social isolation.

Also Read: Father’s Stress Linked To Kids’ Brain Development

On the other hand, artificially increasing Tac2 levels and activating the corresponding neurons in normal, animals led them to behave like isolated and stressed, the research showed.

Suppressing the Tac2 gene in certain different brain parts, increased fear behaviors, or aggression accordingly, implying that it must increase in different brain regions to produce the various effects of social isolation, the researchers said. (IANS)