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Report: Amazon, Google Lead Global Smart Speaker Market, Apple Stands Fourth

According to market research firm Strategy Analytics, global smart speaker shipments reached 9.2 million units in the first quarter

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Amazon and Google accounted for 70 per cent share of the global smart speaker shipments in the first quarter of 2018, with Apple selling 600,000 HomePods in the period, a new report said on Friday.

According to market research firm Strategy Analytics, global smart speaker shipments reached 9.2 million units in the first quarter.

With 43.6 per cent market share, Amazon shipped an impressive four million smart speakers during the quarter though its global market share nearly halved from the same period in 2017.

Google (26.5 per cent market share with 2.4 million sales) and Chinese e-commerce giant Alibaba (7.6 per cent market share) consolidated their number two and three rankings, while Apple with six per cent share became the fourth largest smart speaker brand worldwide.

Apple stands fourth in Global Smart Speaker Market
Apple stands fourth in Global Smart Speaker Market. Pixabay

“Amazon and Google accounted for a dominant 70 per cent share of global smart speaker shipments in Q1 2018 although their combined share has fallen from 84 per cent in Q4 2017 and 94 per cent in the year ago quarter,” said David Watkins, Director at Strategy Analytics.

This is partly as a result of strong growth in the Chinese market for smart speakers where both Amazon and Google are currently absent.

“Alibaba and Xiaomi are leading the way in China and their strength in the domestic market alone is proving enough to propel them into the global top five,” he added.

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Today’s smart speakers are by no means the finished article but they have captured the consumer imagination.

“We are clearly heading towards a time in the not too distant future when voice becomes a standard mode of technology interaction alongside established approaches like keyboard, mouse and touchscreen,” Watkins said. (IANS)

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Amazon’s Alexa Can Now Learn Hindi And Other Indian Languages

Apart from Hindi, using "Cleo" customers can respond to Alexa's English statements in Tamil, Marathi, Kannada, Bengali, Telugu, Gujarati and other Indian languages.

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Amazon,com. Flickr
Amazon,com. Flickr

Amazon on Tuesday launched a new category of Alexa skills that would enable customers in India help Alexa learn Hindi and other Indian languages.

Using the new “Cleo” skill, Amazon allows users to teach Alexa more about Indian languages and culture by interacting with the voice assistant.

“During each round, Alexa will ask you to say at least five things in your language. She may ask you to say something specific in the chosen language or to just say anything at all,” the company said in a statement.

Amazon Alexa. Flickr
Amazon Alexa. Flickr

The process of creating new languages for Alexa benefits data availability, computing power and machine learning, in which systems improve organically as they incorporate more data.

Cleo’s availability in India will help improve Alexa’s language model and help her to gradually speak in local languages, the company added.

Also Read: Amazon India, HackerEarth partner for Alexa Hackathon

These skills can be accessed on all Amazon Echo devices as well as the free Alexa app for smartphones.

Apart from Hindi, using “Cleo” customers can respond to Alexa’s English statements in Tamil, Marathi, Kannada, Bengali, Telugu, Gujarati and other Indian languages. (IANS)