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Report: Amazon, Google Lead Global Smart Speaker Market, Apple Stands Fourth

According to market research firm Strategy Analytics, global smart speaker shipments reached 9.2 million units in the first quarter

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Move Over UPS: Amazon Delivery Vans to Hit the Streets
Amazon India to host online sales event for SMBs. Pixabay

Amazon and Google accounted for 70 per cent share of the global smart speaker shipments in the first quarter of 2018, with Apple selling 600,000 HomePods in the period, a new report said on Friday.

According to market research firm Strategy Analytics, global smart speaker shipments reached 9.2 million units in the first quarter.

With 43.6 per cent market share, Amazon shipped an impressive four million smart speakers during the quarter though its global market share nearly halved from the same period in 2017.

Google (26.5 per cent market share with 2.4 million sales) and Chinese e-commerce giant Alibaba (7.6 per cent market share) consolidated their number two and three rankings, while Apple with six per cent share became the fourth largest smart speaker brand worldwide.

Apple stands fourth in Global Smart Speaker Market
Apple stands fourth in Global Smart Speaker Market. Pixabay

“Amazon and Google accounted for a dominant 70 per cent share of global smart speaker shipments in Q1 2018 although their combined share has fallen from 84 per cent in Q4 2017 and 94 per cent in the year ago quarter,” said David Watkins, Director at Strategy Analytics.

This is partly as a result of strong growth in the Chinese market for smart speakers where both Amazon and Google are currently absent.

“Alibaba and Xiaomi are leading the way in China and their strength in the domestic market alone is proving enough to propel them into the global top five,” he added.

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Today’s smart speakers are by no means the finished article but they have captured the consumer imagination.

“We are clearly heading towards a time in the not too distant future when voice becomes a standard mode of technology interaction alongside established approaches like keyboard, mouse and touchscreen,” Watkins said. (IANS)

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New Zealand Firms to Pull Ads From Facebook, Google

Spark's move was part of an international response, which also saw Disney and Nestle pull ads from the site

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Google, smart compose
The Google name is displayed outside the company's office in London, Britain. VOA

A collective of some of New Zealand’s biggest companies is set to pull ads from Facebook and Google in the wake of the March 15 Christchurch mosques shootings in which the gunman live-streamed his massacre of 50 people.

Using a GoPro camera, the gunman broadcast extremely graphic footage of him shooting people at the Al Noor Mosque via Facebook Live. The livestream was available to watch on social media for hours after the attack.

Besides being livestreamed on Facebook, the video, lasting 17 minutes, was shared repeatedly on YouTube and Twitter, before being removed by the social media giant.

The New Zealand Herald said on Monday that the collective, including ASB Bank, Lotto NZ, Burger King, Spark, has come together to take a stand against the harm caused by unmoderated content on the Internet.

At this stage, it is still unclear how extensive the pull-back will be or for how long the companies are likely to pull their digital ads.

Other brands have also acted independently, The New Zealand Herald reported.

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Facebook: The platform allows for different types of content, which makes it ideal for diverse, interactive and entertaining content.

Kiwibank suspended all digital advertising on March 15 shortly after the carnage took place at the Al Noor mosque and the Linwood Avenue Masjid that also left over 40 others injured.

On Sunday, New Zealand Prime Minister Jacinda Ardern said that she intended to ask Facebook how the gunman was able to livestream the massacre.

Facebook has on its part said that as many as 1.5 million videos of the attack were removed from its platform in the first 24 hours.

Also Read- Here’s How Motorola Lost its Grip in India

This is not the first time New Zealand companies have pulled ads from these platforms.

Earlier this month, telecom company Spark pulled all its advertising from YouTube over concerns about paedophilic content.

Spark’s move was part of an international response, which also saw Disney and Nestle pull ads from the site. (IANS)