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Amazon India Announce the Launch of “Amazon Fresh”

'Amazon Fresh' launched with 2 hour delivery service

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Amazon India launches Amazon Fresh store with 2-hour delivery on Amazon.in.
Amazon India launches Amazon Fresh store with 2-hour delivery on Amazon.in. IANS

E-commerce major Amazon India on Thursday announced the launch of “Amazon Fresh”, offering food and grocery items, for select pin-codes in the city.

“The Amazon Fresh store will serve a complete grocery experience with the most convenient 2-hour delivery slots powered by Prime Now from 6 a.m. to midnight on Amazon.in,” the company said in a statement.

According to the company, with Amazon Fresh, customers can order their grocery requirements across a selection of over 5,000 fruits and vegetables, dairy, meat, ice-creams, and dry grocery like staples, packaged food, personal care and home care.

“These ultrafast deliveries are powered by Amazon’s Prime Now service which was earlier available only on the separate Prime Now app. The Prime Now app will continue to serve customers in Delhi-NCR, Mumbai, Bengaluru and Hyderabad,” it said.

Amazon
Siddharth Nambiar, Director of Category Management, Amazon India said: “Now, customers can order the freshest fruits and vegetables as well as everyday grocery and get it within 2 hours. Pixabay

Siddharth Nambiar, Director of Category Management, Amazon India said: “Now, customers can order the freshest fruits and vegetables as well as everyday grocery and get it within 2 hours. We are starting this service in Bengaluru and will soon roll this out to customers in other cities.”

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Through the Amazon Fresh store on Amazon.in, “prime” members will get exclusive access to the two-hour delivery slots for Rs 49. All customers get convenient two-hour delivery slots from 6 a.m. to midnight with free delivery for orders above Rs 600. Orders below Rs 600 will be charged a delivery fee of Rs 29, it said. (IANS)

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Festival Sales by Amazon, Flipkart Violating FDI Norms

“Such festive sales offering deep discounts are nothing but influencing the prices directly or indirectly which is a clear violation of the policy,” it said

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Amazon, online retailer, Drones
The Amazon warehouse in San Fernando de Henares is seen during a 3-day walkout to demand better wages and working conditions, on the outskirts of Madrid, Spain. VOA

Reiterating its demand for ban on festival sales by Amazon and Flipkart, the Confederation of All India Traders (CAIT) on Tuesday said that the two e-commerce majors are flouting the norms for foreign direct investment (FDI) by carrying out festival sales.

The traders’ body urged the Commerce Minister to look into the violation of the FDI policy by these e-commerce companies and impose a ban on the declared festival sales. It also urged the government to institute an investigation into the business models of these companies.

“Holding such sales and offering deep discounts are clear violations of Press Note No.2 of FDI policy 2018. The CAIT has earlier written to Union Commerce Minister Piyush Goyal to ban the declared festival sales by these e-commerce portals,” a CAIT statement said.

“CAIT Secretary General Praveen Khandelwal strongly opposed the statements of Amazon and Flipkart that appeared in media couple of days back that they empower the sellers on their respective platforms to decide the prices and offer their choice of selection to customers at the prices they deem fit and offer best value of their products to consumers.

“The said statement of both the companies are devoid of any logic and just an eye wash to keep right the wrong practices they are conducting on their platform,” it said.

Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

Khandelwal also said that these companies are indulging in blatant violation of the FDI policy of the Centre. CAIT noted that the key provisions of the FDI policy say that 100 per cent FDI is allowed in the e-commerce marketplace model and under which e-commerce companies can act only act as technical platforms.

The policy clearly says that e-commerce entities will not influence the prices directly or indirectly and shall maintain a level playing field, the statement said.

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“Since these e-commerce companies are not owners of the inventory how can they offer deep discounts on the inventory hold by the sellers registered on their platform. As per policy, it should be the seller offering discounts but in this case the discounts are offered by e-commerce companies which is again a violation of e-commerce policy.

“Such festive sales offering deep discounts are nothing but influencing the prices directly or indirectly which is a clear violation of the policy,” it said. (IANS)