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Amazon India, HackerEarth partner for Alexa hackathon

Amazon India on Wednesday announced a partnership with Bengaluru-based talent management start-up HackerEarth

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The show will feature on Amazon Prime.
Amazon collaborated with HackerEarth to launch hackathon.
  • Amazon announced a partnership with talent management start-up HackerEarth

  • It is for its first virtual Artificial Intelligence (AI) hackathon for Alexa in the country

    Amazon India on Wednesday announced a partnership with Bengaluru-based talent management start-up HackerEarth for its first virtual Artificial Intelligence (AI) hackathon for Alexa in the country.

This unique hackathon is aimed at building more engaging skills for Alexa, which is the Cloud-based voice assistant, including Amazon Echo.

This initiative will improve skills in youth. VOA

“The AI Hackathon with HackerEarth will showcase the potential of the developer community in India to build voice skills for Alexa,” Dilip RS, Country Manager for Alexa Skills Kit, Amazon, said in a statement.

The contest will encourage developers to think outside of the traditional application development approach and embrace a voice-first design approach.

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The participants will be given access to the Alexa Skills Kit (ASK) — a set of free, self-service, public APIs that developers can utilise to easily create new experiences for Alexa. The ASK is a useful tool for independent developers, designers and brands to create new ways to engage Alexa.

“It is a great honour to collaborate with Amazon India for the AI Hackathon. This hackathon will provide a platform for eager participants to create amazing new skills for Indian users,” said Sachin Gupta, CEO and Cofounder, HackerEarth.The registration process for hackathon will conclude on April 1. IANS

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Fake Review Factories Fooling Online Amazon Shoppers

On the other hand, Amazon claimed it invests “significant resources” to protect the integrity of reviews on its site, the report said

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Google , US, Alexa, Amazon, Drones, e-commerce
The logo of Amazon, online retailer is seen at the company logistics center in Lauwin-Planque, France. VOA

Amazon’s online shoppers are being fooled by fake review factories running on multiple Facebook groups.

The scam is supported by several large and small companies as well as by entrepreneurs who depend on Facebook to spread positive reviews about their products listed on Amazon to its 2.6 billion users globally.

Fake reviewers, backed by Amazon sellers, post details about the products on Facebook Groups to influence consumers, the Guardian reported on Saturday.

Since the reviewers have to really pay for the items, Amazon is fooled into believing that the buyer is genuine but after leaving a glowing review, the product manufacturing company refunds the purchase price and sometimes also pays an extra fee.

“Which?”, a brand name used by UK-based Consumers’ Association, said that “nearly all” of the Facebook groups it uncovered last autumn were still active, the report said.

Earlier this week “Which?” claimed that Amazon’s system was being undermined by a flood of fake five-star reviews for unfamiliar brands.

Amazon, online retailer, Drones
The Amazon warehouse in San Fernando de Henares is seen during a 3-day walkout to demand better wages and working conditions, on the outskirts of Madrid, Spain. VOA

“Researchers analysed listings of hundreds of popular tech products and found top-rated items were dominated by brands with names such as Itshiny, Vogek and Aitalk, many with thousands of unverified reviews,” the report added.

In October 2018, “Which?” said two large Facebook groups, plus some smaller groups, may between them have up to 87,000 members potentially engaged in writing fake reviews.

“We don’t allow people to facilitate or encourage the trade of fake user reviews. The groups brought to our attention have now been removed for violating our policies,” the report quoted Facebook as telling “Which?”

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“We urge people to continue to use our reporting tools to flag content they think breaks our rules.”

On the other hand, Amazon claimed it invests “significant resources” to protect the integrity of reviews on its site, the report said.

“We have clear participation guidelines for both reviewers and selling partners, and we suspend, ban and take legal action on those who violate our policies,” the report quoted Amazon as saying. (IANS)