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America needs to actually understand what India is

Actress Rachel Bloom feels that Americans are not really getting into heart of what it is in India

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New Delhi, April 26 (IANS) She has never been to India but is not oblivious to Indian culture as she calls it a vast cauldron. Golden Globe-winning actress Rachel Bloom points out that many facets of the country are entering foreign shores in a “trendy” but false manner. People in the West are “not really getting into the heart of what it is in India”, she added.

Asked about what all Bloom, who won the Best Actress in a TV Series – Comedy for “Crazy Ex-Girlfriend”- earlier this year, has heard about Indian culture, she said: “It’s too vast”.

“But I think that there is something that Americans do, you know you take the example of yoga. I know that in India it’s much more kind of humble and a sacred practice, but here it’s kind of commoditised,” Bloom told IANS on the phone from Los Angeles.

She added: “We sell fancy clothes to wear to yoga classes for $20 or $30 or $40… it is kind of like a rich elitist thing and I know that that isn’t the case in India. It’s like we have taken some things that are sacred and humble in India and we’ve made them trendy here in ways that are false and not really getting into the heart of what it is in India.”

Bloom, apart from being the lead actress of “Crazy Ex-Girlfriend,” has also created the musical-comedy-drama series along with Aline Brosh McKenna.

The show, which has been renewed for its second season, has entered the Indian shores with season one. It is being aired in India on Star World and Star World HD.

Bloom, who rose to fame in the virtual world with her musical and comedic skills via YouTube videos, says she is “aware” about the world of Bollywood, which is oft known for painting the big screen canvas with myriad hues of feelings along with music and dance.

Bloom said: “I love Bollywood. First of all, our editor of ‘Crazy Ex-Girlfriend’, he is an Indian and his whole family actually is in India and works in Bollywood. And so, we have a very natural Bollywood tie at ‘Crazy Ex-Girlfriend’ with our editor Kabir Aktar. And secondly, I think it’s wonderful because in America the art of a film musical has really softened up.

“In the second episode, we have a Bollywood number. The Bollywood number is sung by a yoga teacher, it’s kind of making fun of Americans and what they think Indian culture is as opposed to what Indian culture actually is. So we’re doing homage to Bollywood and making fun of Americans through all the ways they represent Indian culture in the second episode.”

The show narrates story of a successful New York lawyer Rebecca Bunch, who decides to follow her ex-boyfriend, Josh Chan, to suburban West Covina, California. It accounts her romantic rendezvous in a hilarious manner interwoven with the use of music.

The actress says she has “always thought music is one of the first and most efficient forms of storytelling there is”.

She said: “Because, every song has an essential statement, which is the chorus. Every song has a very specific idea it’s trying to get across and then build on around idea. It is a very clear form of storytelling. It also gives us an insight into characters’ emotional space and is probably better than dialogues, since you know all the words aren’t there when you are emotional, you sing.”

Bloom also confessed that “Aline wanted to do this movie called ‘Crazy Ex-Girlfriend’ and incidentally ended up writing a TV show”.

Ask her about the USP of the show, she says it can’t “really be compared to the other shows” as “there is so much good television out there. I am personally overwhelmed with what to watch” and “it’s getting harder and harder to compare television shows because we’re into major television here with all these different networks, shows are getting more and more specific”. (Sugandha Rawal can be contacted at sugandha.r@ians.in)

  • chakrs

    The title has little to do with the article.

  • Pritam Go Green

    Americans should know the fact that we Indians possess very large and kind heart. They should stop selling jets to Pakistan and should cooperate with India. We all know India is a emerging superpower in Asia region. Even U.S needs us for dealing with China.

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  • chakrs

    The title has little to do with the article.

  • Pritam Go Green

    Americans should know the fact that we Indians possess very large and kind heart. They should stop selling jets to Pakistan and should cooperate with India. We all know India is a emerging superpower in Asia region. Even U.S needs us for dealing with China.

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I Fall in Love with India Every Time I Return Here: Amazon CEO Jeff Bezos

On Friday, Goyal clarified that government welcomes all kinds of investments into the country which are within the ambit of the law

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amazon, jeff bezos
Amazon.in arrived in India on June 5, 2013 and for world's top billionaire Jeff Bezos, has transformed the way the country buys and sells. VOA

Amazon Founder and CEO Jeff Bezos on Friday posted a note on the company’s e-commerce website Amazon India, saying “he falls in love with India every time he returns here”, a day after Commerce and Industry Minister Piyush Goyal snubbed him during a public event.

“I fall in love with India every time I return here. The boundless energy, innovation and grit of the Indian people always inspire me,” Bezos wrote in the letter while mentioning Amazon’s investment in the Indian economy and that the firm is aiming to create 10 lakh new jobs by 2025.

Bezos, in the letter, added that more than 550,000 small and medium businesses (SMBs) in India are using Amazon as a platform to offer millions of products.

The new expected jobs are on top of the 700,000 jobs Amazon has already created in the country since 2013.

Amazon, drones
In this Sept. 13, 2018, file photo Jeff Bezos, Amazon founder and CEO, speaks at The Economic Club of Washington’s Milestone Celebration in Washington. VOA

On Thursday, Goyal not only ticked off Bezos saying that they are not doing India a favour by investing a billion dollars, but also raised concerns if its losses were a result of predatory pricing and if Amazon and Flipkart were gaining entry into multi-brand retail by using loopholes.

Also Read: Tech Giant Apple Solves Location Privacy Issue with iPhone 11 in 2nd iOS 13.3.1 Beta

On Friday, Goyal clarified that government welcomes all kinds of investments into the country which are within the ambit of the law.

“We welcome all kinds of investments that follow the letter and spirit of the law. If some investment is outside the legal purview, appropriate action will be taken,” he told reporters. (IANS)