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American companies ready to take advantage of Digital India initiative

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Washington: The main focus of the roundtable hosted by the US-India Business Council (USIBC) at Cambridge, Massachusetts, on Friday was the India’s plan to connect 600,000 villagers through Digital India programme to internet. Top American and Indian companies are ready to take advantage of it.

Prime Minister Narendra Modi’s Startup India initiative also came up at the roundtable with Indian Minister for Communications & IT Ravi Shankar Prasad hosted by the USIBC.

The roundtable was attended by USIBC President Mukesh Aghi and senior executives of American and Indian companies that included Google, AT&T, MasterCard, Facebook, American Tower Corporation, UST Global and iTech.

USIBC comprises 350 top-tier US and Indian companies advancing US-India commercial ties.

“Digital India provides an enormous investment opportunity for both global technology companies and startups from tech hubs like Boston and Silicon Valley,” Prasad said.

“India is sitting on the cusp of a digital revolution,” he said. “Whether it is big metropolitan cities or small towns, a well-connected India has the potential to not only usher in economic and welfare opportunities for its citizens, but also the global economic order.”

The Indian “government is taking every policy decision in a transparent, predictable and reasonable manner,” Prasad said encouraging “American businesses to take advantage of the Digital India programme, and the growth opportunities in India.”

Prasad also outlined the progress that has already been made to implement Digital India programme and his priorities for the future.

Aghi said, “Prime Minister Modi’s directive to connect Indians across the country is a tremendous opportunity for both Indian and US companies alike.”

Noting that 85 percent of Indians still do not have access to the Internet, he said “the government could make it easier to obtain clearances to install cell phone towers.”

“IT infrastructure can be further expanded by lifting the ban on foreign satellite operators so they can provide spectrum in hard-to-reach areas.”

Dan Gupta of UST Global commented on the economic growth that can be spurred by the Digital India initiative and adoption of key technologies across sectors.

“By some estimations, the Digital India initiative could help boost India’s gross domestic product (GDP) by around $550 billion upping its GDP by $1 trillion by 2025,” he said.

Sonny Khurana, CEO of iTech, praised the rapid strides in connectivity and the startup ecosystem under the current government.(IANS)

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Badshah: Indians Don’t Take Rapping Seriously

Sunidhi and Badshah will be judging the second season of the reality show "Dil Hai Hindustani"

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Badshah Says, Indian Don't Take Rapping Seriously
Badshah Says, Indian Don't Take Rapping Seriously, flickr

Rapper and music composer Badshah, who is excited about his new reality show “Dil Hai Hindustani 2”, says that rapping is not taken seriously in India as an art form.

Badshah was interacting with the media at the launch of Star Plus channel’s forthcoming reality show along with singer Sunidhi Chauhan on Monday.

Badshah, who has delivered some chart-busting rap songs like “Chull”, “Saturday Saturday” and most recent “Tareefan” is eager to spread awareness about rap as an art form.

Talking about it, he said: “Rapping along with dance and stand-up comedy is not taken seriously as an art form in India and this misconception should change.”

“That is one of the main reasons why I have chosen to be a judge on the show. But apart from that, I’m here to have fun as well, and have a better connection with the audience,” he added.

Badshah
Badshah, flickr

The rapper is also gearing up to produce Bollywood and Punjabi movies and also launching a web series soon through his production house.

Talking about the future of the digital platform, Badshah said: “I think it (digital media) is the future, so it’s very important for any production house right now to concentrate on digital media.”

Sunidhi and Badshah will be judging the second season of the reality show “Dil Hai Hindustani”, along with Bollywood singer and composer Pritam.

Also read: Malaysian Rapper’s Dog Video Sparks Claim of Insulting Islam

The show, which first aired in January 2017, provides a platform for people from all over the world and of varying age groups to showcase their talent in Indian music. (IANS)