By NewsGram Staff Writer

Whenever an advertisement comes on TV of some delicacy or a beverage, it does trigger a desire to savor its taste once. What would happen if this desire fulfills and the commercials instead of talking about the taste of a product, lets the viewers experience the taste?

Coke Zero has partnered with advertising agency Ogilvy & Mather and app Shazam, to start a new enterprise called "drinkable advertising".

Coke Zero and Ogilvy & Mather have installed a "drinkable billboard" at White River State Park in Indianapolis, featuring a contour bottle and a swirling straw that shoots soda into six drinking fountains at the sampling station. The massive straw spells out the words "Taste It".

You can watch the video to 'taste' the beverage here:

This innovative campaign by Coke Zero has ushered a new form of advertising that offers consumers a refreshing opportunity to experience the physical product which they usually might not be able to do otherwise.