By Priya Yadav

Lovers are investing time and creativity to impress their loved one and are also ready to spend a lot to make them feel special and loved. Gifting personalised goodies seems to be a new fad, with couples taking to "print" their love for their beloved this Valentine's Day.

"Valentine's is the week of lovers and they leave no stone unturned to impress their bae (lover). People go for scrapbooks, love cards, t-shirts, explosion box and love jars to pamper their partners," Radhika Aggarwal, co-founder, Go Grab Gifts (G3).

"Everyone wants to stand out from the crowd and there is no better way to show how much a person means to you than a unique personalised gift. In earlier days, we used to manually invest time and resources in personalising gifts for our loved ones and now we are enabling people to impress their love in minutes," said Bipin Narang, co-founder and global CEO, Printvenue.

"Our biggest consumers are people whom other printers/sellers find unprofitable. The consumer pain-point we address is the ability to order single quantity, at the world-class quality, and at affordable pricing," Narang said.

"In the last one year, our business has grown significantly as more customers are discovering the convenience, choice and quality," he said.

According to Narang, the current market size was close to $20 billion and around 5-10 percent of the total market is addressable to Printvenue.

Printvenue offers over 600 products to customise and thousands of design templates to choose from so that people can express love uniquely in as less as Rs 200.

"The joy of seeing your loved one appreciate the effort behind your personalised gift has to be experienced because the efforts put in personalising goodies show how much a person means to you," Agarwal said. (IANS) (pic courtesy:valentinstaggeschenk.tk)