New Delhi, Dec 24, 2016: In a partnership with the Ministry of Consumer Affairs Google India is going to launch a nationwide campaign "Digitally Safe Consumer" to raise awareness about online safety.

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It will be a year-long campaign focusing on building capacities of consumer organizations, personnel of Consumer Affairs department and counsellors of National Consumer Helpline on Internet safety and related issues, mentioned PTI.

In a statement Chetan Krishnaswamy, Google India Country head said, "With the rapid increase in digitisation across all spheres, the message of internet safety needs to be integrated into the everyday tasks that the consumer undertakes online."

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He also added that this initiative will add to Google's existing campaigns guiding users to navigate the web and manage their digital lives safely and leverage the web to the fullest.

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Google with the help of partner agencies will work towards advocating digital security and privacy needs through workshops training about 500 people, including 250 consumer organisations across the country for providing training and information on online safety tools. Further, the local community along with these trainers will engage in spreading awareness regarding the need for internet safety.

The campaign has set its target for sending training materials to over 1,200 consumer organisations as well as consumer affairs department of every state and union territories by January 2017.

– prepared by Saptaparni Goon of NewsGram. Twitter: @saptaparni_goon