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Anthyesti Funeral Services: NRIs can now book funeral services in Bengal online

A former techie, Shruti Reddy who belongs from Hyderabad and now lives in Kolkata, has started end-to-end funeral services providing agency about six months ago

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A Hindu cremation rite
A Hindu cremation rite, Image source: wikimedia Commons
  • Anthyesti Funeral Services Private Ltd, has managed 60 cases mid-March and end-June
  • Shruthi Reddy’s start-up company provides funeral assistance at four mortuaries in Kolkata – Keoratala, Nimtala, Garia Adimahasmashan, and Ramakrishna Mahasmashan
  • The Funeral service company provides assistance to Bengalis, Arya Samajis, Biharis, Marwaris, Sindhis and Punjabis among Hindus

KOLKATA: If a near one dies while you are abroad, and there is no one you know who can help, Shruthi Reddy is there for you. A young women entrepreneur has taken an initiative to organize hassle-free and trustworthy funeral rites of their near and dear ones.

A former techie, Shruti Reddy who belongs from Hyderabad and now lives in Kolkata, has started end-to-end funeral services providing agency barely six months ago. Hindustan Times reported that her start-up , Anthyesti Funeral Services Private Ltd, has managed 60 cases mid-March and end-June. They provide online booking services as well.

From organizing body preservation to getting the hearse van and certified priests for Hindus and Sikhs, providing funeral helpers and conducting ‘shradh ceremony’- different packages are available for different communities.

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“There are many people living in Kolkata, especially non-Bengalis and the Bengali families whose close ones are NRIs, who have no one to help when they need to organize a funeral. we provide the entire service, from bringing the hearse van, completion of the cremation as well as ‘shradh‘ ceremony for deportation of bodies abroad when necessary,” Reddy explained what are the services provided, to Hindustan Times.

“As families are getting smaller, more people are in need of help for organizing funeral rites of their close ones. We maintain links to the police, hospital authorities, mortuaries and foreign embassies to ensure the mourning families face no further harassment,” said Reddy.

Anthyesti Funeral Services Logo. Image source: plus.google.com
Anthyesti Funeral Services Logo. Image source: plus.google.com

Last year in 2015, Reddy organized a Funeral of a relative and encountered a lot of trouble and hassle that many people go through when they there is no one to assist. And this idea struck her to provide funeral assistance to such people. Then they have to rely upon funeral touts and dubious priests who exist in a large number.

Her start-up provides funeral assistance at four mortuaries in Kolkata – Keoratala, Nimtala, Garia Adimahasmashan, and Ramakrishna Mahasmashan. They provide assistance to Bengalis, Arya Samajis, Biharis, Marwaris, Sindhis and Punjabis among Hindus.

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The package ranges between Rs 40,000 and Rs 45,000- including the charges of hiring the hearse van and the completion of ‘shradh‘ ceremony along with vegetarian meal serving up to 60 guests. Although, the package for Biharis and Gujratis ranges from Rs 75,000 to Rs 80,000. The highest priced package is for Marwaris that is above Rs 1 lakh. And the cheapest package is for Bengalis since they have less funeral rituals to perform.

On different packages for different communities, Reddy said to theIndiandiaspora.com that “The package for communities differs because they have different rites and rituals. While the Bengalis prefer electrical crematoriums, non-Bengalis prefer the wooden pyre. Marwaris and Gujaratis have longer puja sessions as compared to those of Bengalis”.

Although, you can seek services for any particular rites also instead of the whole package. Reddy said, “Our aim is to standardize the unregulated funeral rites industry”.

–  prepared by Akanksha Sharma of NewsGram. Twitter: Akanksha4117

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NRIs Cheered for PM Modi

He profusely praised Prime Minister Modi for his all-round developmental plans and policies

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Indian, Diaspora, PM
The US President Donald Trump himself flew in to jazz up the occasion.

BY SALIL GEWALI

Americans’ love for the Indians and Indians’ love for America was fully on display at Howdy Modi’s event in Houston last Sunday. The US President Donald Trump himself flew in to jazz up the occasion. He profusely praised Prime Minister Modi for his all-round developmental plans and policies. He further widened PM Modi’s chest by calling him a fatherly figure of India, and also a crowd puller like Elvis Presley. President Trump very well knows how to talk shop. However, Trump sincerely hopes that the event will help strengthen the relation of the two nations, and much more than ever before. PM.

A huge crowd of 50 thousand roaring and cheering for Modi is something which President Trump thought his “presence” would top up the Howdy Modi’s cake which will equally nourish both. Not surprisingly, Modi began his speech by saying — “I have the honour to introduce you to my family”, pointedly aiming at the entire leaders and influential capitalists in the USA who employ the “cream” of the entire Indian population. On the other hand, President Trump clearly expressed his “pride” having the core “strength of Indian” in America. PM Modi is seemingly looking to exploit India’s strength in America and build new India in every possible way. This is probably his new dream. The passion of event pitched up so high that euphoric Modi impulsively yelled – “Abki Baar Trump Sarkar”. This must have caused heartburn to many people, and more to those running for the 2020 Presidential election.

Indian, Diaspora, PM
Americans’ love for the Indians and Indians’ love for America was fully on display at Howdy Modi’s event in Houston last Sunday.

To organize an event of this magnitude involves a lot of managerial skills and concerted efforts. Everything came off perfectly well in Houston — undoubtedly, due to the synergies of the efforts of dedicated NRIs and a huge amount of monetary contributions that generous diaspora had pitched in. What is very obvious is the people were emotionally involved to make the event grand, some were tied down for the past three months. Here why people love PM Modi so much is, in fact, no small thing though we just pass off – no matter which political party he belongs to. One believes he is the only leader who receives such kind of welcome and hospitality wherever he visits. This in fact should make other world leaders think seriously why Modi is so much idolized by the masses. Whether it has logical basis or not. No exaggeration, what it all that attracts people to him is something to be made a case study. If nothing, Modi’s simplicity, his inborn humility, uprightness, and incorruptible aptitudes must be the prime reasons that fascinate the right-thinking people.

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Here what really surprises us is that the man with righteous principle and integrity also has a huge number of sworn enemies. Those enemies are totally blind and deaf to Modi’s virtues. No amount of Modi’s sacrifices for the country make them happy and appreciative. They hold forth thousands of faults in Modi while never hesitating to appreciate and stand for the corruptible oddballs as their leaders. They also tend to look upon those unscrupulous persons for their inspiration — maybe for knowledge and moral too, lol! This is nothing but the sickness of this civilization. One sees this as one of the worst maladies of modern times.

Salil Gewali is a well-known writer and author of ‘Great minds on India’. Twitter: @SGewali