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Anushka Sharma’s New Fashion Line Draws Inspiration From Suppandi

NUSH and Tinkle Comics have collaborated on this endeavour to bring out a cool and comfortable fashion collection, comprising tops and dresses

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Anushka Sharma
Anushka Sharma (Wikimedia Commons)

Remember Suppandi, the popular character from the Tinkle comics universe? In an effort to popularise Indian pop culture and celebrate it globally, actress Anushka Sharma has sought design inspiration from Suppandi for the spring-summer collection line of her label NUSH.

For Anushka, reading comics was an integral part of her growing up years. Suppandi, who was presented as a well-meaning village simpleton inadvertently caught up in everyday adventures, was one of her favourite characters.

NUSH and Tinkle Comics have collaborated on this endeavour to bring out a cool and comfortable fashion collection, comprising tops and dresses.

Representational image.
Representational image. Pixabay

The actress will actively promote the Suppandi clothing line not just in India but globally.

“While we celebrate the Avengers or Mickey Mouse from the West, images of Suppandi will re-ignite fond recollections of childhood for many people,” Anushka said in a statement.

“Suppandi was my (imaginary) buddy as I would gobble up comics featuring him on lazy summer afternoons. I wanted to flesh out his place in our happy childhood memories with the brand’s summer collection, and we have worked at retaining the simple, comfortable element of Suppandi in his line,” she added.

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The line will be available from Wednesday.

“This Nush x Suppandi collection is reminiscent of all those lazy summer afternoons we spent reading stories of India’s favourite simpleton. The collection brings back the innocence and joy of childhood while also being contemporary and chic,” said Sanjay Dhar, President, Amar Chitra Katha. (Bollywood Country)

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Virat Kohli, Anushka Sharma Bag New Brand Endorsement

The couple, fondly called Virushka, have endorsed brands like Head and Shoulders and Manyavar

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Celebrities are also normal human beings -- just like any other person, and I feel people should let them have their space,
Virat and Anushka Sharma at an event, wikimedia commons

Star couple Virat Kohli and Anushka Sharma have been roped in as the first official brand ambassadors of Flipkart-owned ecommerce platform, Myntra.

Its campaign ‘Go Myntra-la-la’ brings alive the joyful experience of shopping and kicks-off with an ad film starring the star couple, read a statement.

Virat and Anushka share a lot of common passions, and shopping is one of them.

Amar Nagaram, Head at Myntra-Jabong, said: “The association of Bollywood and sports with fashion needs no introduction and hence having Virat and Anushka as the face of this new campaign will enable us to build strong brand salience and establish the joy and convenience of shopping on Myntra.”

The musical film opens with viewers witnessing Anushka pushing a shopping cart with Virat sitting in it. It then goes to Anushka, walking in style as she comes next to a fashion billboard, she whips out her smart phone and taps the brand icon and scans the floral dress on the billboard.

Anushka Virat to tie the knot in Italy!!!
Anushka, Virat got married in Italy.

The app throws up the same dress, ready to be shopped.

In the film, however, the editor takes us straight to Anushka continuing her walk with the new dress. It then cuts to Virat browsing through various sneaker options to choose from before he settles on his perfect pair.

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The film goes back to the couple enjoying a moment of fun with a shopping cart.

The couple, fondly called Virushka, have endorsed brands like Head and Shoulders and Manyavar. (IANS)