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Anushka Sharma’s New Fashion Line Draws Inspiration From Suppandi

NUSH and Tinkle Comics have collaborated on this endeavour to bring out a cool and comfortable fashion collection, comprising tops and dresses

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Anushka Sharma
Anushka Sharma (Wikimedia Commons)
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Remember Suppandi, the popular character from the Tinkle comics universe? In an effort to popularise Indian pop culture and celebrate it globally, actress Anushka Sharma has sought design inspiration from Suppandi for the spring-summer collection line of her label NUSH.

For Anushka, reading comics was an integral part of her growing up years. Suppandi, who was presented as a well-meaning village simpleton inadvertently caught up in everyday adventures, was one of her favourite characters.

NUSH and Tinkle Comics have collaborated on this endeavour to bring out a cool and comfortable fashion collection, comprising tops and dresses.

Representational image.
Representational image. Pixabay

The actress will actively promote the Suppandi clothing line not just in India but globally.

“While we celebrate the Avengers or Mickey Mouse from the West, images of Suppandi will re-ignite fond recollections of childhood for many people,” Anushka said in a statement.

“Suppandi was my (imaginary) buddy as I would gobble up comics featuring him on lazy summer afternoons. I wanted to flesh out his place in our happy childhood memories with the brand’s summer collection, and we have worked at retaining the simple, comfortable element of Suppandi in his line,” she added.

Also Read: Manish Malhotra: Shades of Red, Maroon Will Never go Out of Bridal Style

The line will be available from Wednesday.

“This Nush x Suppandi collection is reminiscent of all those lazy summer afternoons we spent reading stories of India’s favourite simpleton. The collection brings back the innocence and joy of childhood while also being contemporary and chic,” said Sanjay Dhar, President, Amar Chitra Katha. (Bollywood Country)

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Anushka Sharma To Be Brand Ambassador of Premium Leggings Brand

Anushka Sharma is happy to be associated with Softline Leggings as it "connects with young adults who want to be comfortable in whatever they do or wear"

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Anushka Sharma
Anushka Sharma (Wikimedia Commons)

Indian premium leggings brand Softline Leggings has roped in actress Anushka Sharma as its ambassador.

Softline leggings is from the house of Rupa & Company Limited — a knitwear organisation.

With its new mantra, ‘Effortless You’, the brand aims to reach out to young women who are comfortable in their own skin and live life on their terms, effortlessly.

Anushka Sharma
Anushka to front ads of premium leggings brand. Wikimedia Commons

“The new philosophy ‘Effortless you’ resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto. She has an emotional connect with the TG and fits perfectly with our new positioning,” Vikash Agarwal, President and Brand Director, Rupa & Company Limited, said in a statement.

Also Read- Triple Talaq Now Banned In India

Anushka Sharma is happy to be associated with Softline Leggings as it “connects with young adults who want to be comfortable in whatever they do or wear”.  (IANS)