Apple CEO Tim Cook is due to meet with Indian prime minister Narendra Modi later this month during the latter’s tour of the US west coast, an Apple spokesperson confirmed on Wednesday, according to this AppleInsider report.
According to India’s Economic Times, the spokesperson declined to say what the topic of discussion would be. Three sources for the newspaper indicated that the prime minister’s Office is yet to set an agenda after discussion with Apple.
It is believed that Apple is interested to invest in building manufacturing capacities in India, which could prove to be a huge boost for Modi’s initiatives such as ‘Make in India’ and ‘Digital India’. While India’s manufacturing sector has a long way to go, for Modi’s US visit, the main focus is on the entrepreneurship and digital innovation sectors, which are taking India to new heights.
Apple is dependent entirely on third-party resellers in the region and doesn’t even have a local online store. The company is working towards a brisk expansion of its reseller network, with special emphasis on improving iPhone sales, according to the AppleInsider report. Although iPhone numbers rose 93 percent in India during the June quarter, Apple has had difficulty making headway against Android-based phone makers. This is partly because phones are often sold in small independent shops that don’t fit with the company’s normal chain-oriented retail strategy.
Apple differentiates between refurbished and second-hand products in this Times of India article, saying that Apple products have a much longer life than Samsung or other similar products, if properly refurbished. Apple believes its refurbished products such as phones, computers, tablets and laptops have a big market in Asia. Under India’s current industrial policy refurbishing is not allowed. However, there might be a change in policy with Apple’s arrival.
Apple uses manufacturing facilities of Foxconn, which has recently promised to invest $5 billion in a manufacturing facility in Maharashtra. A local Apple-run R&D center might send more critical projects towards India’s direction instead of the backend software development that is usually pushed towards Indian firms like Infosys and Tata Consultancy Services.
Some of the other big names that Modi is scheduled to meet are Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai, and Adobe CEO Shantanu Narayen.
Wireless Bluetooth earphones have come a long way, apart from Apple AirPods Pro but sound quality and surrounding noise have kept audiophiles a bit wary of those to date.
Apple has introduced significant improvements in newly-launched AirPods Pro where active noise cancellation and immersive sound technologies will turn serious listeners back to the world of true wireless audio experience.
If you are on AirPods, the next-generation AirPods Pro are completely going to change the way you listen to music or make calls.
At Rs 24,900 with an all-new lightweight, in-ear design, the device helps make phone calls, enjoy TV shows and movies, play games and interact with Siri.
Let’s wear these and see how it fares.
What makes AirPods Pro outstanding is the active noise cancellation technology that uses two microphones combined with advanced software to continuously adapt to each individual ear and headphone fit.
You cannot hear anything around in the background (not even the doorbell, mind you) when the feature is turned on, leaving you to focus on what you’re listening to.
There is marvellous engineering behind this experience.
The first microphone is outward-facing and detects external sound to analyse environmental noise.
AirPods Pro then create an equivalent anti-noise that cancels out background noise before it reaches the listener’s ear.
A second inward-facing microphone listens toward the ear, and AirPods Pro cancel remaining noise detected by the microphone.
Noise cancellation continuously adapts the sound signal 200 times per second, says the company.
In case you are travelling in Delhi Metro, switching to Transparency mode will help you simultaneously listen to music while still hear the announcement about the upcoming station.
Transparency mode ensures that your own voice sounds natural while audio continues to play perfectly.
Switching between Active Noise Cancellation and Transparency modes is simple and can be done directly on AirPods Pro tapping on a force sensor on the stem.
The force sensor also makes it easy to play, pause or skip tracks, and answer or hang up phone calls.
The next big improvement is superior sound-quality with “Adaptive EQ” technology.
It automatically tunes the low- and mid-frequencies of the music to the shape of an individual’s ear — resulting in a rich, immersive listening experience.
A custom high-dynamic range amplifier produces pure, incredibly clear sound while also extending battery life, and powers a custom high-excursion, low-distortion speaker driver designed to optimise audio quality and remove background noise.
After placing AirPods Pro in each ear, advanced algorithms work together with the microphones in each AirPod to measure the sound level in the ear and compare it to what is coming from the speaker driver.
In seconds, the algorithm detects whether the ear tip is the right size and has a good fit, or should be adjusted to create a better seal (each device comes bundled with 3 ear tips for you to choose from).
Apple has also created the “Ear Tip Fit Test” so that you can test the quality of ear tip seal and identify the best ear tip size.
To start the test, place AirPods in both ears, go to Settings > Bluetooth > AirPods > Ear Tip Fit Test.
The setup experience that customers love with AirPods extends to AirPods Pro. Just open the charging case near an iOS or iPadOS device and give it a simple tap.
Press force sensor once to play, pause, or answer a call, press twice to skip forward, press three times to skip back.
Press and hold to switch between Active Noise Cancellation and Transparency mode.
On the battery front, AirPods Pro features the same great battery life as AirPods.
In Active Noise Cancellation mode, AirPods Pro delivered more than five hours of listening time. The talk-time is up to three and a half hours on a single charge.
Through additional charges from the Wireless Charging Case, AirPods Pro deliver over 24 hours of listening time or over 18 hours of talk time.
You can order the standalone wireless charging case for Rs 7,500.
With audio sharing, you can listen to the same song or watch the same movie with a friend or a family member by simply bringing a second pair of AirPods close to iPhone or iPad.
Conclusion: It is an obvious choice over plenty of other options like Echo Buds or Samsung Galaxy Buds (no noise-cancelling here).