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Apple developing its own graphics technology for iPhones, iPads and watches

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Customers and employees are shown through Apple's Australian flagship store in Sydney, September 7, 2016. REUTERS/Jason Reed
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San Francisco, April 4, 2017: Apple is developing its own graphics technology for iPhones, iPads and watches and will soon stop using PowerVR graphics processors made by British chip designer Imagination Technologies, Apple’s largest customer.

In a statement issued late on Monday, Imagination said that Apple has notified them that it will no longer use the Group’s intellectual property in its new products in 15 months to two years time.

The development led to shares in Imagination Tech crashing more than 70 per cent. The company was valued at more than $2.5 billion in 2012.

Apple has used Imagination’s technology and intellectual property for many years. It has formed the basis of Graphics Processor Units (GPUs) in Apple’s phones, tablets, iPods, TVs and watches.

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“Apple has asserted that it has been working on a separate, independent graphics design in order to control its products and will be reducing its future reliance on Imagination’s technology,” the British firm said in a statement.

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The development is bad news for Imagination, which gets about half of its revenue from Apple. It will stop receiving royalties on iPhone and iPad devices soon, media reports said.

“Apple has not presented any evidence to substantiate its assertion that it will no longer require Imagination’s technology, without violating Imagination’s patents, intellectual property, and confidential information. This evidence has been requested by Imagination but Apple has declined to provide it,” the statement further added.

Imagination thinks it would be extremely challenging to design a brand new GPU architecture from basics without infringing its intellectual property rights, accordingly, Imagination does not accept Apple’s assertions.

“Apple’s notification has led Imagination to discuss with Apple potential alternative commercial arrangements for the current license and royalty agreement,” the company said. (IANS)

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Apple’s Head Of Search and Head of Siri’s Advanced Development quits Amidst Siri Reshuffle

According to a report in The Information on Thursday, Apple has confirmed both the departures

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According to a report in The Information on Thursday, Apple has confirmed both the departures. Pixabay

Apple’s Head of Search Vipul Ved Prakash and Tom Gruber, Head of Siri’s Advanced Development Group, have quit the company which is currently reshuffling its Siri team.

According to a report in The Information on Thursday, Apple has confirmed both the departures.

One of the original Siri co-founders, Gruber “will be pursuing personal interests in photography and ocean conservation”.

Prakash joined Apple in 2013 after Apple acquired the search engine and analytics firm Topsy where he served as a CEO.

“The deal was valued at upwards of $224 million. Apple shut down Topsy two years after its acquisition,” reports 9to5mac.com.

Revealing its future plans, Apple last week formally announced to make ex-Google executive John Giannandrea its Chief of Machine Learning (ML) and Artificial Intelligence (AI) Strategy.

Apple's
Apple has invested in Siri and HomeKit to compete with Google Home and Alexa-based smart home systems. Flickr

Reporting to CEO Tim Cook, Giannandrea who joined Apple in April will be in charge of Apple’s ML division, Siri and the Core ML team.

Giannandrea will look after further development of Core ML and Siri technologies.

According to media reports, Apple lags behind from Google and Amazon in key AI areas like Natural Language Processing (NLP) and computer vision needed to power voice assistant features in Siri.

Apple has invested in Siri and HomeKit to compete with Google Home and Alexa-based smart home systems.

Also Read-Apple Gets a New AI Chief to Oversee Siri, Machine Learning

In 2017, Apple added an AI chip called Neural Engine to the A11 Bionic for the iPhone 8, iPhone 8 Plus and iPhone X to work with the Image Signal Processor (ISP). (IANS)