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Apple developing its own graphics technology for iPhones, iPads and watches

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Customers and employees are shown through Apple's Australian flagship store in Sydney, September 7, 2016. REUTERS/Jason Reed
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San Francisco, April 4, 2017: Apple is developing its own graphics technology for iPhones, iPads and watches and will soon stop using PowerVR graphics processors made by British chip designer Imagination Technologies, Apple’s largest customer.

In a statement issued late on Monday, Imagination said that Apple has notified them that it will no longer use the Group’s intellectual property in its new products in 15 months to two years time.

The development led to shares in Imagination Tech crashing more than 70 per cent. The company was valued at more than $2.5 billion in 2012.

Apple has used Imagination’s technology and intellectual property for many years. It has formed the basis of Graphics Processor Units (GPUs) in Apple’s phones, tablets, iPods, TVs and watches.

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“Apple has asserted that it has been working on a separate, independent graphics design in order to control its products and will be reducing its future reliance on Imagination’s technology,” the British firm said in a statement.

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The development is bad news for Imagination, which gets about half of its revenue from Apple. It will stop receiving royalties on iPhone and iPad devices soon, media reports said.

“Apple has not presented any evidence to substantiate its assertion that it will no longer require Imagination’s technology, without violating Imagination’s patents, intellectual property, and confidential information. This evidence has been requested by Imagination but Apple has declined to provide it,” the statement further added.

Imagination thinks it would be extremely challenging to design a brand new GPU architecture from basics without infringing its intellectual property rights, accordingly, Imagination does not accept Apple’s assertions.

“Apple’s notification has led Imagination to discuss with Apple potential alternative commercial arrangements for the current license and royalty agreement,” the company said. (IANS)

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Apple could acquire the entertainment company, Netflix

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Apple could acquire the entertainment company, Netflix
Apple could acquire the entertainment company, Netflix. IANS

San Francisco, Jan 1, 2018: Contrary to the reports of Apple launching a video subscription product in 2018 to counter Netflix, analysts from Citi have said that the iPhone maker could possibly buy the entertainment company by taking advantage of US President Donald Trump’s corporate tax cut.

According to Citi analysts, Jim Suva and Asiya Merchant, there is a 40 per cent likelihood that Apple will acquire Netflix. Under the new taxing rules, the tech giant will be able to repatriate about $220 billion in cash to the US.

“The firm has too much cash — nearly $250 billion — growing at $50 billion a year. This is a good problem to have,” Suva and Merchant were quoted as saying.

“Historically, Apple has avoided repatriating cash to the US to avoid high taxation. As such, tax reform may allow Apple to put this cash to use. With over 90 per cent of its cash sitting overseas, a one-time 10 per cent repatriation tax would give Apple $220 billion for mergers and acquisitions (M&A) or buybacks,” they added.

A report in business insider said that iTunes has been a huge hit for the company, but viewers have migrated increasingly to services like Netflix, Amazon or Hulu to watch their favourite shows leaving Apple struggling to offer a compelling TV or movie offering.

In September 2017, reports poured in that Apple might lease the Culver Studios in California as it plans to pour $1 billion into TV and movie productions.

The battle for best movie scripts and television projects intensified between tech giants in the Silicon Valley. Google-owned YouTube is already producing original television series and Amazon has won Oscars for “Manchester by the Sea” show.

The iPhone maker has already hired top Hollywood talent Sony duo Jamie Erlicht and Zack Van Amburg to lead its Hollywood push and is reportedly developing a new TV show that will star Reese Witherspoon and Jennifer Aniston. (IANS)

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