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Apple developing its own graphics technology for iPhones, iPads and watches

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Customers and employees are shown through Apple's Australian flagship store in Sydney, September 7, 2016. REUTERS/Jason Reed

San Francisco, April 4, 2017: Apple is developing its own graphics technology for iPhones, iPads and watches and will soon stop using PowerVR graphics processors made by British chip designer Imagination Technologies, Apple’s largest customer.

In a statement issued late on Monday, Imagination said that Apple has notified them that it will no longer use the Group’s intellectual property in its new products in 15 months to two years time.

The development led to shares in Imagination Tech crashing more than 70 per cent. The company was valued at more than $2.5 billion in 2012.

Apple has used Imagination’s technology and intellectual property for many years. It has formed the basis of Graphics Processor Units (GPUs) in Apple’s phones, tablets, iPods, TVs and watches.

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“Apple has asserted that it has been working on a separate, independent graphics design in order to control its products and will be reducing its future reliance on Imagination’s technology,” the British firm said in a statement.

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The development is bad news for Imagination, which gets about half of its revenue from Apple. It will stop receiving royalties on iPhone and iPad devices soon, media reports said.

“Apple has not presented any evidence to substantiate its assertion that it will no longer require Imagination’s technology, without violating Imagination’s patents, intellectual property, and confidential information. This evidence has been requested by Imagination but Apple has declined to provide it,” the statement further added.

Imagination thinks it would be extremely challenging to design a brand new GPU architecture from basics without infringing its intellectual property rights, accordingly, Imagination does not accept Apple’s assertions.

“Apple’s notification has led Imagination to discuss with Apple potential alternative commercial arrangements for the current license and royalty agreement,” the company said. (IANS)

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Apple Unveils New AirPods Designed to Deliver More Talk Time

With this feature one would be able to change songs, make a call, adjust the volume or get directions while keeping their hands in pockets

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Introducing its second generation of wireless headphones, Apple on Wednesday launched new AirPods designed to deliver more talk time.

The new AirPods come with either a standard charging case or a new wireless charging case.

Apple said the AirPods with standard charging case will be available for Rs 14,900 and those with wireless charging case for Rs 18,900.

They will be available to order through Apple authorised resellers later this spring, the company said.

Representational image
Representational image. Pixabay

Powered by Apple-designed H1 chip, developed specifically for headphones, the new AirPods now feature the convenience of “Hey Siri” – meaning users could invoke the assistant without touching the earbud.

With this feature one would be able to change songs, make a call, adjust the volume or get directions while keeping their hands in pockets.

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“The world’s best wireless headphones just got even better with the new AirPods. They are powered by the new Apple-designed H1 chip which brings an extra hour of talk time, faster connections, hands-free ‘Hey Siri’ and the convenience of a new wireless battery case,” said Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing. (IANS)