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Apple iPhone 7 being launched Globally Today, but people Already waiting for iPhone 8

Customers and employees are shown through Apple's Australian flagship store in Sydney, September 7, 2016. REUTERS/Jason Reed

By Julia Love

SAN FRANCISCO (Reuters) – The iPhone 7 is expected to make its global debut on Wednesday, but many consumers and investors are already setting their sights on Apple Inc’s <AAPL.O> 2017 version of the popular gadget, hoping for more significant advances.

At its annual product launch in San Francisco on Wednesday, the world’s most valuable publicly traded company is expected by blogs and analysts to reveal an iPhone without a headphone jack, paving the way for wireless headphones, a touch-sensitive home button that vibrates, double-lens cameras for the larger ‘Plus’ edition and other incremental improvements.

Apple typically gives its main product, which accounts for more than half of its revenue, a big makeover every other year and the last major redesign was the iPhone 6, in 2014. The modest updates suggest that this cycle will be three years.

“It looks like part of the reason they are keeping the design the same this year is there are bigger changes they are working on for next year,” said analyst Jan Dawson of Jackdaw Research.

Sales of the iPhone dropped two quarters in a row this year, the first declines in the history of the device. With many consumers who purchased the iPhone 6 and 6 Plus due for an upgrade, Apple may eke out single-digit gains in sales for the 7, Dawson said.

But some consumer technology sites are advising users to hold off on upgrading until the next year’s version, which will mark the 10-year anniversary of the iPhone.

Analysts say the iPhone 8 may feature a wider display that reaches from one edge of the device to the other and a home button integrated into the screen.

Wall Street is impatient for growth, and Apple will be hard-pressed to reverse the downward trend this year, said Colin Gillis, an analyst with BGC Partners.

“The iPhone 7 runs the risk of disappointing investors,” he said.

Consumers are waiting longer before replacing their phones, a shift that Apple must address in its product roadmap, said analyst Ben Bajarin of Creative Strategies.

Analysts predict the Apple Watch will be the second closely watched feature of the event. Apple is expected to revamp the wearable, released last year, with a faster processor and a GPS chip, enabling users to track runs and other workouts without their phones. Most analysts believe sales of Apple’s watch – which the company has not disclosed – have not yet justified the fanfare.

Starting at $299, well above many other wearables on the market, the most meaningful change Apple can make is a price cut, Bajarin said.

“This category is very price sensitive,” he said. Apple is “not there yet.”

(Reporting by Julia Love; Editing by Bill Rigby)

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Apple devices accidentally sending emergency SOS alerts

Apple users have been complaining about their devices accidentally sending emergency SOS alerts to the police when worn or used in a wrong way

Apple got lukewarm response for iPhone X. Pixabay
Apple devices are sending unnecessary SOS messages. Pixabay
  • Apple users are complaining
  • The complaints are about their devices sending unnecessary SOS messages
  • This is causing a lot of inconvenience to the users and authorities

Apple users have been complaining about their devices accidentally sending emergency SOS alerts to the police when worn or used in a wrong way, the media reported.

“If you sleep on your Apple Watch the wrong way, you might get a wake-up call from the police. That’s what happened to Jason Rowley, who tweeted about the incident earlier this week. It’s a problem for iPhones too, since the same alert can be triggered through the side button,” The Verge reported late on Sunday.

Apple could acquire the entertainment company, Netflix
The police are accustomed to such misdials. IANS

“Using his watch as a sleep tracker, he ended up holding down the crown button to trigger an emergency call to the police, who showed up in his bedroom at 1 a.m.,” the report added. The man reportedly said that the police were friendly and helpful and “accustomed to WatchOS misdials” like this. The feature is called “Emergency SOS” which was rolled out as part of WatchOS 4 and iOS 11 OS.

Also Read: Apple To Release Dual Display Device Soon

It works when a user is in danger or otherwise in need of help. It is a potentially life-saving feature but of course, butt dials are going to be more common than actual emergencies. Meanwhile, several Apple users have been reporting about similar incidents on Twitter.

A user named Colin Weir tweeted last week: “Apple Watch really needs an ‘I’m changing bands please don’t trigger emergency SOS or password wipe’ mode.”

These accidental SOS calls are causing inconvenience to many.

Another user named George Edmunds wrote on the micro-blogging site: “Pissed up getting home last night and somehow pressed emergency SOS on my phone and fell asleep woke up to loads of calls my sister thought I fell in snow and was dying.” IANS