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Apple iPhone 7 being launched Globally Today, but people Already waiting for iPhone 8

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Customers and employees are shown through Apple's Australian flagship store in Sydney, September 7, 2016. REUTERS/Jason Reed

By Julia Love

SAN FRANCISCO (Reuters) – The iPhone 7 is expected to make its global debut on Wednesday, but many consumers and investors are already setting their sights on Apple Inc’s <AAPL.O> 2017 version of the popular gadget, hoping for more significant advances.

At its annual product launch in San Francisco on Wednesday, the world’s most valuable publicly traded company is expected by blogs and analysts to reveal an iPhone without a headphone jack, paving the way for wireless headphones, a touch-sensitive home button that vibrates, double-lens cameras for the larger ‘Plus’ edition and other incremental improvements.

Apple typically gives its main product, which accounts for more than half of its revenue, a big makeover every other year and the last major redesign was the iPhone 6, in 2014. The modest updates suggest that this cycle will be three years.

“It looks like part of the reason they are keeping the design the same this year is there are bigger changes they are working on for next year,” said analyst Jan Dawson of Jackdaw Research.

Sales of the iPhone dropped two quarters in a row this year, the first declines in the history of the device. With many consumers who purchased the iPhone 6 and 6 Plus due for an upgrade, Apple may eke out single-digit gains in sales for the 7, Dawson said.

But some consumer technology sites are advising users to hold off on upgrading until the next year’s version, which will mark the 10-year anniversary of the iPhone.

Analysts say the iPhone 8 may feature a wider display that reaches from one edge of the device to the other and a home button integrated into the screen.

Wall Street is impatient for growth, and Apple will be hard-pressed to reverse the downward trend this year, said Colin Gillis, an analyst with BGC Partners.

“The iPhone 7 runs the risk of disappointing investors,” he said.

Consumers are waiting longer before replacing their phones, a shift that Apple must address in its product roadmap, said analyst Ben Bajarin of Creative Strategies.

Analysts predict the Apple Watch will be the second closely watched feature of the event. Apple is expected to revamp the wearable, released last year, with a faster processor and a GPS chip, enabling users to track runs and other workouts without their phones. Most analysts believe sales of Apple’s watch – which the company has not disclosed – have not yet justified the fanfare.

Starting at $299, well above many other wearables on the market, the most meaningful change Apple can make is a price cut, Bajarin said.

“This category is very price sensitive,” he said. Apple is “not there yet.”

(Reporting by Julia Love; Editing by Bill Rigby)

Next Story

Apple to Unfold iOS 13.1 with CPU Throttling Feature to iPhone XR and iPhone XS

It will also bring general bug fixes to iOS 13

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

After rolling out iOS 13 for iPhones and watchOS 6 for Apple Watch Series, the iPhone maker is expected to unfold iOS 13.1 with CPU throttling feature to iPhone XR and iPhone XS.

Apple first admitted it throttled CPUs on older iPhones in 2017 and the iPhone maker was accused of artificially slowing down devices. To do away with this, the company also offered discounted battery replacements to users with some iPhone models, The Verge has reported.

Newer iPhone models have more advanced power-monitoring hardware, which will reduce the impact of throttling.

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FILE – Apple’s App Store app is seen in Baltimore, MD., March 19, 2018. VOA

“iPhone 8 and later use a more advanced hardware and software design that provides a more accurate estimation of both power needs and the battery’s power capability to maximize overall system performance,” Apple wrote on its support page.

“As a result, the impacts of performance management may be less noticeable on iPhone 8 and later. Over time, the rechargeable batteries in all iPhone models will diminish in their capacity and peak performance and will eventually need to be replaced,” the company added.

Also Read: YouTube CEO Apologises for Overhauling Verification Policy

OS 13.1 will be released on September 24. It will bring several features that were avoided for the initial iOS 13 release, including automated Siri Shortcut actions, a share ETA feature in Apple Maps, and data separation for enterprise devices, The Verge reported.

It will also bring general bug fixes to iOS 13.(IANS)