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Apple Marks Earth Day With Donations

Apple to donate to mark Earth Day

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Apple
First 5G iPhone to hit the stores in 2020: Report. Pixabay

In its mission to create a healthier planet through innovation, Apple on Friday announced a donation programme and debuted a disassembly robot “Daisy” as a part of its ongoing recycling effort.

Ahead of Earth Day — which would be celebrated on April 22 — Apple said that for every device received at its stores and apple.com through the “Apple GiveBack” programme till April 30, the company would make a donation to the non-profit Conservation International.

“In recognition of Earth Day, we are making it as simple as possible for our customers to recycle devices and do something good for the planet through Apple GiveBack,” Lisa Jackson, Apple’s Vice President of Environment, Policy and Social Initiatives, said in a statement.

Conservation International uses science, policy and partnerships to protect the natural world people rely on for food, fresh water and livelihood.

Apple MacBook
Apple MacBook. Pixabay

Founded in 1987, the organisation works in more than 30 countries on six continents to ensure a healthy and prosperous planet.

Through Apple GiveBack, customers would be able to turn in their devices at any Apple Store or through apple.com to be recycled or traded in.

Eligible devices will receive credit that customers can use toward an in-store purchase or put on an Apple Store Gift Card for future use.

Apple also said that “Daisy”, which efficiently disassembles iPhones to reclaim valuable materials, would help the company move a step closer to its goal of making its products using only recycled or renewable materials.

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“We are also thrilled to introduce Daisy to the world, as she represents what is possible when innovation and conservation meet,” Jackson added.

Created through years of R&D, “Daisy” incorporates technology based on Apple’s learnings from Liam — its first disassembly robot launched in 2016.

“Daisy” is capable of disassembling nine versions of iPhone and sorting their high-quality components for recycling.

Daisy can take apart up to 200 iPhone devices per hour, removing and sorting components, so that Apple can recover materials that traditional recyclers cannot – and at a higher quality.  IANS

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Apple CEO Tim Cook Bullish on Preventative Healthcare Technology, AR

I view AR like I view the silicon here in my iPhone, it's not a product per se, it's a core technology," he said

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Tim Cook
Apple CEO Time Cook. Wikimedia Commons

Calling Augmented Reality (AR) the next big thing in technology, Apple CEO Tim Cook has reiterated his commitment towards building more preventive healthcare tools in devices like Apple Watch.

In a conversation with IDA Ireland CEO Martin Shanahan here on Monday, Cook said the company is investigating technology that could help identify health risks at an early stage, reports Silicon Republic.

“I think you can take that simple idea of having preventive things and find many more areas where technology intersects healthcare, and I think all of our lives would probably be better off for it,” Cook said.

The cost of healthcare can “fundamentally be taken down, probably in a dramatic way” by integrating healthcare technologies in consumer devices like Apple Watch, he added.

The medical fraternity has welcomed the ECG app and irregular rhythm notification feature on Apple Watch (Series 4 and 5) that can help identify atrial fibrillation, or AFib which is the most common form of arrhythmia.

The sound-monitoring Noise app and menstrual cycle tracking Cycle app have also been released with watchOS 6.

“Most of the money in healthcare goes to the cases that weren’t identified early enough. It will take some time but things that we are doing now — that I’m not going to talk about today — those give me a lot of cause for hope,” Cook told Shanahan.

Tim Cook
New iPhones worth the cost: Tim Cook. IANS

There have been numerous cases where Apple Watch has saved lives globally.

IDA also presented Cook with the inaugural ‘Special Recognition Award’ for Apple’s 40 years of investment in Ireland.

Calling AR the “next big thing” in tech, Cook said he thinks it’s something that doesn’t isolate people.

“We can use it to enhance our discussion, not substitute it for human connection, which I’ve always deeply worried about in some of the other technologies,” said the Apple CEO.

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Cook always compared AR with the ubiquitous smartphones.

“I regard it as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge,” Cook told The Independent newspaper.

I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology,” he said. (IANS)