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Apple Marks Earth Day With Donations

Apple to donate to mark Earth Day

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Face ID and Gesture Control for Mac in Apple's Patent. Pixabay
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In its mission to create a healthier planet through innovation, Apple on Friday announced a donation programme and debuted a disassembly robot “Daisy” as a part of its ongoing recycling effort.

Ahead of Earth Day — which would be celebrated on April 22 — Apple said that for every device received at its stores and apple.com through the “Apple GiveBack” programme till April 30, the company would make a donation to the non-profit Conservation International.

“In recognition of Earth Day, we are making it as simple as possible for our customers to recycle devices and do something good for the planet through Apple GiveBack,” Lisa Jackson, Apple’s Vice President of Environment, Policy and Social Initiatives, said in a statement.

Conservation International uses science, policy and partnerships to protect the natural world people rely on for food, fresh water and livelihood.

Apple MacBook
Apple MacBook. Pixabay

Founded in 1987, the organisation works in more than 30 countries on six continents to ensure a healthy and prosperous planet.

Through Apple GiveBack, customers would be able to turn in their devices at any Apple Store or through apple.com to be recycled or traded in.

Eligible devices will receive credit that customers can use toward an in-store purchase or put on an Apple Store Gift Card for future use.

Apple also said that “Daisy”, which efficiently disassembles iPhones to reclaim valuable materials, would help the company move a step closer to its goal of making its products using only recycled or renewable materials.

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“We are also thrilled to introduce Daisy to the world, as she represents what is possible when innovation and conservation meet,” Jackson added.

Created through years of R&D, “Daisy” incorporates technology based on Apple’s learnings from Liam — its first disassembly robot launched in 2016.

“Daisy” is capable of disassembling nine versions of iPhone and sorting their high-quality components for recycling.

Daisy can take apart up to 200 iPhone devices per hour, removing and sorting components, so that Apple can recover materials that traditional recyclers cannot – and at a higher quality.  IANS

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Copyright 2018 NewsGram

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Apple Announces its New iPhones and Watch Series on Sale

Apple officially introduced its 2018 line-up of iPhones and and Apple Watch at an event in California last week

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Apple's new iPhones, Watch Series 4 now on sale. Flickr Commons

Apple has announced that its newly-launched iPhone “XR” , “XS”, “XS Max” and “Watch Series 4” are going on sale globally from Friday.

The new iPhones and Apple Watch Series 4 will be available in India starting September 28.

In India, one would have to shell out Rs 12,075 a month, as zero-cost EMI, for a period of one year to own the 512GB variant of iPhone “XS Max” — the most expensive iPhone released this month — that would cost Rs 1,44,900.

The iPhone “XS” with 512GB storage model would be priced Rs 134,900 and the cheapest of the lot, iPhone” XR” (64GB)would hit the shelves at a starting price of Rs 76,900 in India.

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A demonstration of the newly released Apple products is seen following the product launch event at the Steve Jobs Theater in Cupertino, California, U.S. Sept. 12, 2018. (VOA)

The iPhone “XS” and “XS Max” support dual SIM and dual standby functionality and are fuelled by Apple’s latest A12 Bionic chipset built on 7-nm design and a new neural engine with an 8-core dedicated machine learning (ML) processor.

The devices also come with upgraded 12MP + 12MP camera, 2x optical zoom, improved TrueTone quad-LED flash and 7MP RGB camera sensor in the front.

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The iPhone “XR” sports a 6.1-inch LCD screen with liquid Retina display and a single 12MP camera at the rear, all in an aluminium body.

The next generation Apple Watch features edge-to-edge display and comes with support to track heartbeat data, heart rhythm and notify users.

Apple officially introduced its 2018 line-up of iPhones and and Apple Watch at an event in California last week. (IANS)

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