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Apple Marks Earth Day With Donations

Apple to donate to mark Earth Day

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First 5G iPhone to hit the stores in 2020: Report. Pixabay

In its mission to create a healthier planet through innovation, Apple on Friday announced a donation programme and debuted a disassembly robot “Daisy” as a part of its ongoing recycling effort.

Ahead of Earth Day — which would be celebrated on April 22 — Apple said that for every device received at its stores and apple.com through the “Apple GiveBack” programme till April 30, the company would make a donation to the non-profit Conservation International.

“In recognition of Earth Day, we are making it as simple as possible for our customers to recycle devices and do something good for the planet through Apple GiveBack,” Lisa Jackson, Apple’s Vice President of Environment, Policy and Social Initiatives, said in a statement.

Conservation International uses science, policy and partnerships to protect the natural world people rely on for food, fresh water and livelihood.

Apple MacBook
Apple MacBook. Pixabay

Founded in 1987, the organisation works in more than 30 countries on six continents to ensure a healthy and prosperous planet.

Through Apple GiveBack, customers would be able to turn in their devices at any Apple Store or through apple.com to be recycled or traded in.

Eligible devices will receive credit that customers can use toward an in-store purchase or put on an Apple Store Gift Card for future use.

Apple also said that “Daisy”, which efficiently disassembles iPhones to reclaim valuable materials, would help the company move a step closer to its goal of making its products using only recycled or renewable materials.

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“We are also thrilled to introduce Daisy to the world, as she represents what is possible when innovation and conservation meet,” Jackson added.

Created through years of R&D, “Daisy” incorporates technology based on Apple’s learnings from Liam — its first disassembly robot launched in 2016.

“Daisy” is capable of disassembling nine versions of iPhone and sorting their high-quality components for recycling.

Daisy can take apart up to 200 iPhone devices per hour, removing and sorting components, so that Apple can recover materials that traditional recyclers cannot – and at a higher quality.  IANS

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Access 300 Magazines on Apple News+ For $9.99 a Month

The company also announced Apple Card designed for iPhones

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Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Apple on Monday launched an all-new service called Apple News+ where users can read latest issues of 300 magazines in categories like entertainment, politics, lifestyle, health and travel etc.

Newspapers like the Los Angeles Times, The Wall Street Journal and Canada’s The Star will also arrive on Apple News+.

Apple News+ will be available for $9.99 per month across Apple devices, starting with the US and Canada and the first month’s subscription will be free.

“The idea is to harness the power of journalism and its cultural impact. It is a great opportunity for publishers,” Apple CEO Tim Cook told the audience at the Steve Jobs theater at its Cupertino campus.

Apple won’t allow advertisers to track you so it is private and secure, he added.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Cook said the Apple Pay feature will cross 10 billion transactions in 2019.

The company also announced Apple Card designed for iPhones.

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The users can sign up for Apple Card and start using it via Wallet. Goldman Sach is the issuing authority for Apple Card that will be acceptable all over the world.

“Goldman Sach will not sell your data to third parties,” said the company. (IANS)