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Apple planning to cut cost of MacBook Air in Q2

The device last saw a minor update at the Worldwide Developers Conference (WWDC) in June 2017

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Trump: Apple Can Avoid Tariffs by Shifting Production to US. Pixabay
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  • Apple is planning to launch a new MacBook Air
  • This one will be more affordable
  • This move will increase the shipments of the Apple company

Apple is reportedly planning to launch a more affordable variant of the 13-inch MacBook Air in the second quarter of 2018, the media reported.

Apple
New MacBook will be more affordable.

Apple is likely to release a new MacBook Air “with a lower price tag” during the second quarter of 2018, meaning we should see it sooner rather than later, Apple analyst Ming-Chi Kuo of KGI Securities was quoted as saying to 9to5mac on Saturday.

The analyst expects the more affordable MacBook Air will help push MacBook shipments up by 10-15 percent this year. MacBook Air, launched by then Apple CEO Steve Jobs at the MacWorld Expo in San Francisco in 2008, has not been updated since 2015 as Apple has shifted focus towards the 12-inch MacBook and MacBook Pro.

Also Read: Apple takes top spot in global wearables market

The 13-inch MacBook Air, a popular choice for college students, is currently sold starting at $999 for 128GB of PCIe-based storage, a 1.8GHz dual-core i5 processor, and 8GB of LPDDR3 RAM.

The device last saw a minor update at the Worldwide Developers Conference (WWDC) in June 2017, with a slightly faster processor, and 8GB of RAM as a default. Kuo says that KGI is “positive” on shipments of AirPods and predicts the refreshed model will come in the second half of the year, driving strong year over year growth.

This step will laos increase the company's shipments. VOA
This step will laos increase the company’s shipments. VOA

Further, Kuo predicts on the entry-level 6.1-inch model of iPhones this year.

Kuo also notes that demand for HomePod has been “mediocre” thus far. Overall, demand for the smart speaker based on “shipping time” is “neutral”, the report said. IANS

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Apple CEO Time Cook: “New iPhones Worth The Cost”

The iPhone XS with 512GB storage model will cost Rs 134,900 and the cheapest of the lot, the iPhone XR, has a starting price (64GB) of Rs 76,900 in India

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Apple CEO Tim Cook, Wikimedia

Defending the high cost consumers would have to pay to own the most expensive iPhone released this month, Apple CEO Tim Cook has said that the device is worth the cost as it replaces many other gadgets one might need, a media report said.

Apple’s newest line of iPhones — the iPhone XR, XS and XS Max — cost as much as $1,449 for the most expensive model, CNBC reported late on Tuesday.

“The phone has replaced your digital camera. You don’t have a separate one anymore. It’s replaced your video camera. It’s replaced your music player. It’s replaced all of these different devices,” Cook was quoted as saying to ABC’s “Good Morning America”.

Tim Cook
New iPhones worth the cost: Tim Cook.

“And so arguably the product is really important. And we’ve found that people want to have the most innovative product available and with that, it’s not cheap to do.”

In India, one would have to shell out Rs 12,075 a month as zero-cost EMI for a period of one year to own the 512GB variant of iPhone XS Max that will come for Rs 144,900 in India.

Also Read- Audi Launches A New Electric Car Ahead Tesla

The iPhone XS with 512GB storage model will cost Rs 134,900 and the cheapest of the lot, the iPhone XR, has a starting price (64GB) of Rs 76,900 in India. (IANS)

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