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Apple planning to cut cost of MacBook Air in Q2

The device last saw a minor update at the Worldwide Developers Conference (WWDC) in June 2017

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Apple has invested in Siri and HomeKit to compete with Google Home and Alexa-based smart home systems. Pixabay
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  • Apple is planning to launch a new MacBook Air
  • This one will be more affordable
  • This move will increase the shipments of the Apple company

Apple is reportedly planning to launch a more affordable variant of the 13-inch MacBook Air in the second quarter of 2018, the media reported.

Apple
New MacBook will be more affordable.

Apple is likely to release a new MacBook Air “with a lower price tag” during the second quarter of 2018, meaning we should see it sooner rather than later, Apple analyst Ming-Chi Kuo of KGI Securities was quoted as saying to 9to5mac on Saturday.

The analyst expects the more affordable MacBook Air will help push MacBook shipments up by 10-15 percent this year. MacBook Air, launched by then Apple CEO Steve Jobs at the MacWorld Expo in San Francisco in 2008, has not been updated since 2015 as Apple has shifted focus towards the 12-inch MacBook and MacBook Pro.

Also Read: Apple takes top spot in global wearables market

The 13-inch MacBook Air, a popular choice for college students, is currently sold starting at $999 for 128GB of PCIe-based storage, a 1.8GHz dual-core i5 processor, and 8GB of LPDDR3 RAM.

The device last saw a minor update at the Worldwide Developers Conference (WWDC) in June 2017, with a slightly faster processor, and 8GB of RAM as a default. Kuo says that KGI is “positive” on shipments of AirPods and predicts the refreshed model will come in the second half of the year, driving strong year over year growth.

This step will laos increase the company's shipments. VOA
This step will laos increase the company’s shipments. VOA

Further, Kuo predicts on the entry-level 6.1-inch model of iPhones this year.

Kuo also notes that demand for HomePod has been “mediocre” thus far. Overall, demand for the smart speaker based on “shipping time” is “neutral”, the report said. IANS

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World Emoji Day: Apple, Facebook, Twitter Celebrate with New Emojis

US-based Internet domain registrar GoDaddy claimed to have seen a growth in visual pun emoji domains and major brands using emoji domains for their webpages

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Twitter has been actively introducing a variety of culture, entertainment, sports and news related emojis that range from iconic symbols to historic signs and motifs of festivals. (IANS)

Apple, Facebook, Twitter and other tech giants celebrated World Emoji Day on Tuesday with declaring most used and favourite emojis, announcement of new ones, acknowledging how emojis make conversataions easy and expressive without words, among others.

Apple announced over 70 new emoji characters with hair colour variations, gender-neutral characters, mythical creatures and more that would reach the users as part of a free update that Apple would bring to iOS 12 later this year, the iPhone maker wrote in a blog post.

Facebook and Messenger shared statistics and revealed that the “heart” emoji is one of the most used expression on the platforms.

“There are more than 2,800 emojis and almost all of them (2,300) are used each and every day on Facebook,” the company said in a statement.

The social networking giant also announced that new emojis, including a camera frame and a themed text feature would soon be part of Facebook and Messenger.

heart
Facebook and Messenger shared statistics and revealed that the “heart” emoji is one of the most used expression on the platforms. Pixabay

From being used only for creative expression by the millennials, to being Oxford dictionary’s “Word of the year 2015,” emojis are now also being embraced by brands across the globe.

Microblogging site Twitter also released a list of the top ten emojis used on its platform that included the “heart, fire, thumbs up and heart eyes” smileys.

“Keeping in mind the popularity of emojis, Twitter has been actively introducing a variety of culture, entertainment, sports and news related emojis that range from iconic symbols to historic signs and motifs of festivals,” Twitter said.

Also Read: Facebook Joins Skill India Mission to Train Empower youth

US-based Internet domain registrar GoDaddy claimed to have seen a growth in visual pun emoji domains and major brands using emoji domains for their webpages.

“Today, emojis have become an essential part of the online vocabulary. Driven by the rise of mobile internet usage in India, consumers are integrating emojis into their conversations with each other as well as with brands,” said Nikhil Arora, Managing Director and VP, GoDaddy India. (IANS)