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Apple planning to cut cost of MacBook Air in Q2

The device last saw a minor update at the Worldwide Developers Conference (WWDC) in June 2017

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Apple
Top apps using Siri Shortcuts to make daily tasks easier: Apple. Pixabay
  • Apple is planning to launch a new MacBook Air
  • This one will be more affordable
  • This move will increase the shipments of the Apple company

Apple is reportedly planning to launch a more affordable variant of the 13-inch MacBook Air in the second quarter of 2018, the media reported.

Apple
New MacBook will be more affordable.

Apple is likely to release a new MacBook Air “with a lower price tag” during the second quarter of 2018, meaning we should see it sooner rather than later, Apple analyst Ming-Chi Kuo of KGI Securities was quoted as saying to 9to5mac on Saturday.

The analyst expects the more affordable MacBook Air will help push MacBook shipments up by 10-15 percent this year. MacBook Air, launched by then Apple CEO Steve Jobs at the MacWorld Expo in San Francisco in 2008, has not been updated since 2015 as Apple has shifted focus towards the 12-inch MacBook and MacBook Pro.

Also Read: Apple takes top spot in global wearables market

The 13-inch MacBook Air, a popular choice for college students, is currently sold starting at $999 for 128GB of PCIe-based storage, a 1.8GHz dual-core i5 processor, and 8GB of LPDDR3 RAM.

The device last saw a minor update at the Worldwide Developers Conference (WWDC) in June 2017, with a slightly faster processor, and 8GB of RAM as a default. Kuo says that KGI is “positive” on shipments of AirPods and predicts the refreshed model will come in the second half of the year, driving strong year over year growth.

This step will laos increase the company's shipments. VOA
This step will laos increase the company’s shipments. VOA

Further, Kuo predicts on the entry-level 6.1-inch model of iPhones this year.

Kuo also notes that demand for HomePod has been “mediocre” thus far. Overall, demand for the smart speaker based on “shipping time” is “neutral”, the report said. IANS

Next Story

Apple Acquires Italian Start-up for $5 Million: Report

Apple has not officially announced the acquisition as yet

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Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Apple has acquired Italian Application Programming Interface (API) integration developer – Stamplay – for $5.678 million, the media reported.

Stamplay describes itself as a “low code work-flow automation platform, empowering organisations to streamline manual work by integrating data and business applications used every day”.

However, the reasons for the iPhone-maker purchasing the Rome-based start-up remains unclear, VentureBeat reported on Thursday.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

“However, it’s noteworthy that this start-up has experience in the financial payments industry, a sector that Apple entered with Apple Pay, and is expected to expand upon with a self-branded credit card next week,” the report said.

In 2016, the start-up won Visa’s Everywhere Initiative API contest and was entrusted with an unspecified development project for the payments giant.

Also Read- Facebook Introduces Quoted Message Reply Feature on Messenger

As part of the deal, Apple has decided to permanently keep the Co-Founders of the company, Giuliano Iacobelli and Nicola Mattina.

Apple has not officially announced the acquisition as yet. (IANS)