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Apple Reportedly Sued Over Two-Factor Authentication Process Being Disruptive To Users

Two-factor authentication is an extra layer of security designed by Apple to ensure that you are the only person who can access your account, even if someone knows your password.

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Two-factor authentication is an extra layer of security designed by Apple to ensure that you are the only person who can access your account, even if someone knows your password. Pixabay

A recent lawsuit filed against Apple accused the two-factor authentication process of the iPhone-maker of being disruptive to users, time consuming and abusive since it cannot be rolled back to a less safe login method after 14 days.

The suit, filed by Jay Brodsky in California, alleged that Apple did not get user consent to enable two-factor authentication, Apple insider reported on Saturday.

Two-factor authentication is an extra layer of security designed by Apple to ensure that you are the only person who can access your account, even if someone knows your password.

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The suit alleged that Apple’s e-mail that reaches users upon enabling the two-factor authentication was insufficient to warn the user that the setting was irrevocable. Pixabay

Brodsky’s suit also mentions that once enabled, Apple’s two-factor authentication “imposes an extraneous logging-in procedure that requires a user to both remember password and have access to a trusted device or phone number” when a device is enabled.

The suit alleged that Apple’s e-mail that reaches users upon enabling the two-factor authentication was insufficient to warn the user that the setting was irrevocable.

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Seeking all funds, revenues and benefits that the iPhone-maker has “unjustly received” from the action, the suit demanded injunctive relief, fines and penalties assessed on Apple in accordance with the “Computer Fraud and Abuse Act.”

Brodsky also asserted that Apple was violating California’s Invasion of Privacy Act.

Apple has not responded to the issue yet. (IANS)

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Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

The Cupertino-based tech giant is fast selling almost all products -- iPhones, Apple Watch, Mac desktops and AirPods Pro -- apart from a growing Apple TV community in India

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Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place. Pixabay

Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday.

On an annual level, Apple shipments are set to rebound in India during 2019 with an estimated growth (YoY) of 6 per cent.

“This is compared to a 43 per cent decline it had during 2018, thanks to the price correction of iPhone XR, revamped channel strategy and expansion of local manufacturing in India,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS.

The initial strong demand for the iPhone 11 series was driven by aggressive pricing, promotional and channel strategy. “The EMI along with cashback offers on iPhone 11 series especially iPhone 11 did well during the important festive launch,” Pathak added.

Additionally, the fastest ever roll-out in India ahead during the festive season led to the strong initial shipments. In fact, price cut on iPhone XR immediately made it the best selling iPhone within Apple portfolio for two successive quarters (Q2 2019, and Q3 2019).

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Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday. Pixabay

The Cupertino-based tech giant is fast selling almost all products — iPhones, Apple Watch, Mac desktops and AirPods Pro — apart from a growing Apple TV community in India. The reason for Apple’s rise lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.

“Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place,” said Pathak.

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iPhone XR is being manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai and iPhone 7 and 6S being assembled at supplier Wistron’s facility in Bengaluru. (IANS)