Monday February 18, 2019
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Apple takes biggest iPad leap with iPad Pro

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By Ajeet Bharti

San Francisco: Taking the iPad productivity experience to a whole new level, Apple introduced the iPad Pro that has a 12.9 inch screen; is 22 times faster than the original iPad; outpaces 80% of PCs in CPU speed and 90% of them in graphics processing; and has battery life of 10 hours.

That’s seriously a big jump in literal terms. Tim Cook, Apple CEO, announced the iPad Pro as Phill Schiller, an Apple executive talked about the device.

“Our new processor will be 1.8 times faster than desktop-class CPUs and 22 times faster than the first iPad. In terms of graphics, the Pro is 360 times faster than than the first iPad. In short, the Pro is 80 percent faster than any portable PCs,” the top executive said. The Pro sports a third-generation A9x 64-bit processor.

“We are changing (how) people work in enterprises and have tied up with companies like IBM and Cisco,” Cook said.

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“iPhone and iPad have become essential tools for the modern workforce and are changing the way work gets done. Together with Cisco, we believe we can give businesses the tools to maximise the potential of iOS and help employees become even more productive using the devices they already love,” Cook had said.

“Ninety-five percent of companies in the Fortune 500 count on Cisco Collaboration and Cisco networks to help their teams be more productive,” said Cisco executive chairman John Chambers had said during the announcement of the collaboration.

Keyboard with Smart Connector and Apple Pencil has been introduced

Apple has also introduced for the first time a physical keyboard and a stylus called Apple Pencil to increase productivity on the device. The keyboard connects through a smart connector technology via a three pin slot at the side of the device.

“The Apple Pencil can also be charged using the device via a lightning connector. Due to the excellent battery backup, users can simply edit a film on the go on the new device,” the top executive added.

People from Microsoft and Adobe demoed various apps designed for the iPad Pro.

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Apart from the aforementioned specs, the new iPad Pro has four-speaker audio, 10-hours of battery backup, 8-megapixel rear camera, HD front camera and is 4G LTE compliant. The 32GB and the 128 GB variant will be available for $799 and $999, respectively, starting November.

The Apple Pencil will come at a price of $99 and the physical keyboard will cost $169.

(With inputs from IANS)

Next Story

Samsung Competes Apple, Launches Stores and Expand Retail Footprints in US

On February 20, Samsung is also hosting its "Unpacked" event in San Francisco, where it will announce its first foldable smartphone and "Galaxy S10".

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Samsung, Apple
Samsung's retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. Pixabay

Keeping in line with the prevailing competition with Apple, Samsung is planning to inaugurate three full-scale stores in Los Angeles, New York and Houston on February 20, aiming to expand its retail footprint in the US, Apple Insider reported.

Samsung intends to allow users to try and buy its products ranging from smartphones to Virtual Reality (VR) glasses and televisions via these retail stores.

Much like Apple Stores, the South Korean giant plans on providing in-person customer support along with walk-in repairs available for mobile devices.

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Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. Pixabay

Up until now, Samsung’s retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. This move comes at a time when Apple is coping with declining iPhone sales, driven mostly by tough competition in China from local smartphone makers.

“Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. It remains to be seen whether Samsung would be able to cultivate an equal or superior level of support and whether or not will enough people choose to shop at outlets instead of online or at the many third-party vendors that carry Samsung gears,” the report said.

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Due to low traffic and poor response, the company failed in its attempts at retail expansion in the UK and withdrew quickly.

On February 20, Samsung is also hosting its “Unpacked” event in San Francisco, where it will announce its first foldable smartphone and “Galaxy S10”, the report noted. (IANS)