Tuesday March 20, 2018
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Apple to delay launch of 4-inch iPhone SE in India

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New Delhi: Apple lovers started pre-ordering their 4-inch iPhone SE or 9.7-inch iPad Pro devices from Thursday (the device will start shipping to them from March 31). However, experts here are disappointed as India – touted as an emerging market for the smallest and “cheapest” iPhone SE – will only start to see the first device by April 8.

Billed as a trendsetter for the smartphone market in India, at $399 (US pricing), the device will be available in India for Rs.39,000 (retail price) which is within a premium segment in India for smartphones so the question of it being the cheapest iPhone ever does not hold any truth.

The first big disappointment is that although the smartphone has been designed for the emerging markets, it has not been made available in the first round in the fastest growing and one of the largest emerging markets – India.

“By making it available in the first round itself in the country, Apple could have indicated that the Indian market is high on its priority list. Though the company had mentioned about the significance of the India market for it, not including it in the list of the countries where iPhone SE would be made available first is definitely a big turn off,” says Faisal Kawoosa, lead analyst with CyberMedia Research (CMR), a market research firm.

The 64 GB version of the phone will come at $499 while the 16 GB model will cost users $399 (US price).

It will be available in four colours including sleek rose gold, the company announced during its special “spring lineup” at the packed auditorium at its Cupertino, California-based headquarters, earlier this week.

The iPhone SE is a mix between the iPhone 5 and iPhone 6 generations of devices with size and design of iPhone 5S and the specs and capabilities of the iPhone 6S.

“Fundamentally, iPhone still remains a premium segment phone in India even with SE launch and now it would be available through the continuum of the premium range of smartphones. In India, smartphones above Rs 30,000 contribute just a little over three percent to the market,” Kawoosa told reporters.

The iPhone will have a 64-bit A9 processor and M9 motion co-processor. The camera is also carried over from the 6S; it is the same 12-megapixel iSight camera with a true tone flash.

With its new image signal processor, it has the ability to shoot Panorama up to 63MP, 4K video (1080p up to 60 fps) and slo-mo up to 240 fps.

The phone is claimed to have an improved battery life, Bluetooth 4.2 and new microphones.

But the truth is: India is a phablet-obsessed nation and 46 percent of the smartphones sold in the country have a screen size of five-inch or above.

In the price range Rs.30,000-Rs.40,000, iPhone 4SE will be competing with phablets which contribute over 60 percent of the smartphones market.

“In such a scenario, just positioning it as the ‘most powerful 4 inch Smartphone’ won’t work alone. After all, size does matter, at least for India,” the CMR analyst noted.

However, according to Anshul Gupta, research director at global market research firm Gartner, iPhone SE will help Apple broaden their market segment in the country.

“Users will be able to buy a phone with latest features which is very different from buying an older version at a lower price. I think this will appeal more people to buy an Apple phone who otherwise couldn’t afford their flagship phone,” he said.

“This will make the market more competitive at that price point as Apple is preparing to take more share,” Gupta added.

Beetel Teletech Limited, a subsidiary of US-based Brightstar Corporation, will make available iPhone SE in India beginning April 8.

“Pre-orders open on March 29 at 12:01am,” a company statement said, adding that the phone will be available at over 3,500 retail locations across India.

“For India to really become an Apple market, we will have to wait for a couple of years with the increased uptake of the premium segment in the country,” Kawoosa predicted.

In 2015, there was a 53 percent rise in the premium segment smartphone market in India.

“For 2016, we expect Apple missing the five-million mark even with the iPhone SE push,” he added.

Apple has also launched a new lightweight 9.7-inch iPad Pro which is touted as 40 percent less reflective than an iPad Air 2. (Nishant Arora, IANS)

Next Story

Apple devices accidentally sending emergency SOS alerts

Apple users have been complaining about their devices accidentally sending emergency SOS alerts to the police when worn or used in a wrong way

Apple got lukewarm response for iPhone X. Pixabay
Apple devices are sending unnecessary SOS messages. Pixabay
  • Apple users are complaining
  • The complaints are about their devices sending unnecessary SOS messages
  • This is causing a lot of inconvenience to the users and authorities

Apple users have been complaining about their devices accidentally sending emergency SOS alerts to the police when worn or used in a wrong way, the media reported.

“If you sleep on your Apple Watch the wrong way, you might get a wake-up call from the police. That’s what happened to Jason Rowley, who tweeted about the incident earlier this week. It’s a problem for iPhones too, since the same alert can be triggered through the side button,” The Verge reported late on Sunday.

Apple could acquire the entertainment company, Netflix
The police are accustomed to such misdials. IANS

“Using his watch as a sleep tracker, he ended up holding down the crown button to trigger an emergency call to the police, who showed up in his bedroom at 1 a.m.,” the report added. The man reportedly said that the police were friendly and helpful and “accustomed to WatchOS misdials” like this. The feature is called “Emergency SOS” which was rolled out as part of WatchOS 4 and iOS 11 OS.

Also Read: Apple To Release Dual Display Device Soon

It works when a user is in danger or otherwise in need of help. It is a potentially life-saving feature but of course, butt dials are going to be more common than actual emergencies. Meanwhile, several Apple users have been reporting about similar incidents on Twitter.

A user named Colin Weir tweeted last week: “Apple Watch really needs an ‘I’m changing bands please don’t trigger emergency SOS or password wipe’ mode.”

These accidental SOS calls are causing inconvenience to many.

Another user named George Edmunds wrote on the micro-blogging site: “Pissed up getting home last night and somehow pressed emergency SOS on my phone and fell asleep woke up to loads of calls my sister thought I fell in snow and was dying.” IANS