Thursday April 18, 2019
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Apple to delay launch of 4-inch iPhone SE in India

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New Delhi: Apple lovers started pre-ordering their 4-inch iPhone SE or 9.7-inch iPad Pro devices from Thursday (the device will start shipping to them from March 31). However, experts here are disappointed as India – touted as an emerging market for the smallest and “cheapest” iPhone SE – will only start to see the first device by April 8.

Billed as a trendsetter for the smartphone market in India, at $399 (US pricing), the device will be available in India for Rs.39,000 (retail price) which is within a premium segment in India for smartphones so the question of it being the cheapest iPhone ever does not hold any truth.

The first big disappointment is that although the smartphone has been designed for the emerging markets, it has not been made available in the first round in the fastest growing and one of the largest emerging markets – India.

“By making it available in the first round itself in the country, Apple could have indicated that the Indian market is high on its priority list. Though the company had mentioned about the significance of the India market for it, not including it in the list of the countries where iPhone SE would be made available first is definitely a big turn off,” says Faisal Kawoosa, lead analyst with CyberMedia Research (CMR), a market research firm.

The 64 GB version of the phone will come at $499 while the 16 GB model will cost users $399 (US price).

It will be available in four colours including sleek rose gold, the company announced during its special “spring lineup” at the packed auditorium at its Cupertino, California-based headquarters, earlier this week.

The iPhone SE is a mix between the iPhone 5 and iPhone 6 generations of devices with size and design of iPhone 5S and the specs and capabilities of the iPhone 6S.

“Fundamentally, iPhone still remains a premium segment phone in India even with SE launch and now it would be available through the continuum of the premium range of smartphones. In India, smartphones above Rs 30,000 contribute just a little over three percent to the market,” Kawoosa told reporters.

The iPhone will have a 64-bit A9 processor and M9 motion co-processor. The camera is also carried over from the 6S; it is the same 12-megapixel iSight camera with a true tone flash.

With its new image signal processor, it has the ability to shoot Panorama up to 63MP, 4K video (1080p up to 60 fps) and slo-mo up to 240 fps.

The phone is claimed to have an improved battery life, Bluetooth 4.2 and new microphones.

But the truth is: India is a phablet-obsessed nation and 46 percent of the smartphones sold in the country have a screen size of five-inch or above.

In the price range Rs.30,000-Rs.40,000, iPhone 4SE will be competing with phablets which contribute over 60 percent of the smartphones market.

“In such a scenario, just positioning it as the ‘most powerful 4 inch Smartphone’ won’t work alone. After all, size does matter, at least for India,” the CMR analyst noted.

However, according to Anshul Gupta, research director at global market research firm Gartner, iPhone SE will help Apple broaden their market segment in the country.

“Users will be able to buy a phone with latest features which is very different from buying an older version at a lower price. I think this will appeal more people to buy an Apple phone who otherwise couldn’t afford their flagship phone,” he said.

“This will make the market more competitive at that price point as Apple is preparing to take more share,” Gupta added.

Beetel Teletech Limited, a subsidiary of US-based Brightstar Corporation, will make available iPhone SE in India beginning April 8.

“Pre-orders open on March 29 at 12:01am,” a company statement said, adding that the phone will be available at over 3,500 retail locations across India.

“For India to really become an Apple market, we will have to wait for a couple of years with the increased uptake of the premium segment in the country,” Kawoosa predicted.

In 2015, there was a 53 percent rise in the premium segment smartphone market in India.

“For 2016, we expect Apple missing the five-million mark even with the iPhone SE push,” he added.

Apple has also launched a new lightweight 9.7-inch iPad Pro which is touted as 40 percent less reflective than an iPad Air 2. (Nishant Arora, IANS)

Next Story

Apple Accused of Fraud for Hiding Dop in iPhone Sales: Report

Apple’s disclosures in January caused its stock price to fall by more than $15 per share, or more than 9 percent

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

A lawsuit filed in the US has alleged that Apple violated the country’s Securities Exchange Act by hiding a slowdown in the demand for iPhones, especially in China, the media reported.

The City of Roseville employees’ retirement fund filed the suit on Tuesday in Northern California US District Court, The Mercury News published from San Jose reported.

The lawsuit claimed that Apple knew in November its iPhone sales were hit, but refrained from revealing it to investors then, leading to economic loss for investors.

The lawsuit seeks class-action status, to bring in everyone who bought Apple common stock between November 2, 2018 and January 2, 2019, the report said, adding that the plaintiff is seeking a jury trial and unspecified damages.

Apple in November said it had gone into the holiday season with its “strongest lineup of products and services ever,” according to the suit.

But in reality, the US trade war with China was hurting the iPhone sales and Apple and its CEO Tim Cook were aware of it in November, claimed the lawsuit which said that Apple disclosed the “true state” of its first quarter iPhone sales only in January.

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Apple CEO Tim Cook speaks during a data privacy conference at the European Parliament in Brussels. VOA

The suit alleged that Apple and Cook’s “materially false and misleading statements” in November propped up the company’s stock, “which continued to trade at artificially inflated prices”.

But in January, Apple lowered its revenue guidance for fiscal 2019 first quarter, which ended on December 29.

In a letter to investors, Cook said that the company now expects a revenue of approximately $84 billion, down from the $89 to $93 billion it had previously projected.

Also Read- Harassment Prevention at Workplace is Very Important Trend for Future: LinkedIn

Cook acknowledged that the revenue shortfall in its guidance was partly due to China’s trade tensions with the US. The slowdown in the Chinese economy also impacted its revenue, he said.

Apple’s disclosures in January caused its stock price to fall by more than $15 per share, or more than 9 percent, the suit claimed. (IANS)