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Apple Uses ASMR Trend To Promote iPhones

Apple adopts YouTube's ASMR trend for iPhone promotions

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youtube asmr
Apple's official YouTube handle releases 4 ASMR videos to promote iPhones. Pixabay

Ahead of the launch of its 2019 line-up of iPhones, Apple has turned to a YouTube trend — called autonomous sensory meridian response (ASMR) — that has gone viral online, for its promotional videos.

The first four ASMR videos posted on Apple’s official YouTube handle are labelled “Season 1”, which clearly implies that the company would bring more such content, Engadget reported on Wednesday.

On its Youtube page that has nearly nine million subscribers, Apple has posted four ASMR videos, titled ‘Whispers from ghost forest’, ‘Satisfying woodshop sounds’, ‘Crunching sounds on the trail’ and ‘A calm rain at camp’ – all shot on (upcoming) iPhones.

youtube asmr
Trends from Youtube are being used by Apple to promote iPhones. Pixabay

Developed in 2010, ASMR is a relaxing, often sedative sensation that begins on the scalp and moves down the body.

The sensation is triggered by simple satisfying sounds like rain falling, food being chewed and slow whispers. On its own, a top ASMR video can garner over 16 million views.

With these videos, Apple is trying to show that the new iPhones are coming with capabilities that would assist users to shoot these kinds of high-resolution videos.

Apple iphones
Youtube Trend ASMR is making way into advertisements and promotions. Pixabay

The videos received a warm response by Twitteraties, who shared jokes and appreciation on Apple’s marketing efforts.

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“(Apple Business Meeting) — Guy 1: We need new product ideas. People aren’t buying as many iPhones and iPads. What do you guys have? Guy 2: I mean we could make some ASMR videos. Everyone in Boardroom: *thunderous applause*,” a tweet read.

“I think Apple Marketing knows what the hell they are doing. You’re horny for some clicks is what it is,” another tweet read.

“Me: What do you mean Apple uploaded an ASMR video to its official Youtube channel? Me, 2 seconds after watching it: Oh, this is nice,” a user wrote. (IANS)

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Social Networking Giant Facebook Blames Apple iOS for Bezos’ Phone Hacking

WhatsApp provides end-to-end encryption by default, which means only the sender and recipient can view the messages

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Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple's App Store, July 30, 2019. VOA

Facebook has blamed Apple’s operating system for the hacking of Amazon Founder and CEO Jeff Bezos’ phone, saying WhatsApp’s end-to-end encryption is unhackable.

Investigators believe that Bezos’s iPhone was compromised after he received a 4.4MB video file containing malware via WhatsApp – in the same way when phones of 1,400 select journalists and human rights activists were broken into by Pegasus software from Israel-based NSO Group last year.

In an interview to the BBC last week, Facebook’s Vice President of Global Affairs and Communications, Nick Clegg, said it wasn’t WhatsApp’s fault because end-to-end encryption is unhackable and blamed Apple’s operating system for Bezos’ episode.

“It sounds like something on the, you know, what they call the operate, operated on the phone itself. It can’t have been anything on the, when the message was sent, in transit, because that’s end-to-end encrypted on WhatsApp,” Clegg told the show host.

Clegg compared the hack to opening a malicious email, saying that “it only comes to life when you open it”.

According to a report from FTI Consulting, a firm that has investigated Bezos’ phone, after that the video file was received, Bezos’ phone started sending unusually large amounts of outbound data, including his intimate messages with his girlfriend Lauren Sanchez.

Jeff Bezos
Jeff Bezos, Amazon founder and owner of Blue Origin. (Wikimedia commons)

According to Clegg, “something” must have affected the phone’s operating system.

“As sure as you can be that the technology of end-to-end encryption cannot, other than unless you have handset, or you have the message at either end, cannot be hacked into,” he was quoted as saying.

Apple was yet to comment on Facebook’s statement.

The NSO Group has denied it was part of Bezos’ hacking.

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WhatsApp provides end-to-end encryption by default, which means only the sender and recipient can view the messages. But the piece of NSO Group software exploited WhatsApp’s video calling system by installing the spyware via missed calls to snoop on the selected users.

According to leading tech policy and media consultant Prasanto K. Roy, end-to-end encrypted apps (E2EE) do provide security, and messages or calls cannot be intercepted and decrypted en route without enormous computing resources.

“But once anyone can get to your handset, whether a human or a piece of software, the encryption doesn’t matter anymore. Because on your handset, it’s all decrypted,” Roy told IANS recently. (IANS)