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Apple Uses ASMR Trend To Promote iPhones

Apple adopts YouTube's ASMR trend for iPhone promotions

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Apple's official YouTube handle releases 4 ASMR videos to promote iPhones. Pixabay

Ahead of the launch of its 2019 line-up of iPhones, Apple has turned to a YouTube trend — called autonomous sensory meridian response (ASMR) — that has gone viral online, for its promotional videos.

The first four ASMR videos posted on Apple’s official YouTube handle are labelled “Season 1”, which clearly implies that the company would bring more such content, Engadget reported on Wednesday.

On its Youtube page that has nearly nine million subscribers, Apple has posted four ASMR videos, titled ‘Whispers from ghost forest’, ‘Satisfying woodshop sounds’, ‘Crunching sounds on the trail’ and ‘A calm rain at camp’ – all shot on (upcoming) iPhones.

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Trends from Youtube are being used by Apple to promote iPhones. Pixabay

Developed in 2010, ASMR is a relaxing, often sedative sensation that begins on the scalp and moves down the body.

The sensation is triggered by simple satisfying sounds like rain falling, food being chewed and slow whispers. On its own, a top ASMR video can garner over 16 million views.

With these videos, Apple is trying to show that the new iPhones are coming with capabilities that would assist users to shoot these kinds of high-resolution videos.

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Youtube Trend ASMR is making way into advertisements and promotions. Pixabay

The videos received a warm response by Twitteraties, who shared jokes and appreciation on Apple’s marketing efforts.

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“(Apple Business Meeting) — Guy 1: We need new product ideas. People aren’t buying as many iPhones and iPads. What do you guys have? Guy 2: I mean we could make some ASMR videos. Everyone in Boardroom: *thunderous applause*,” a tweet read.

“I think Apple Marketing knows what the hell they are doing. You’re horny for some clicks is what it is,” another tweet read.

“Me: What do you mean Apple uploaded an ASMR video to its official Youtube channel? Me, 2 seconds after watching it: Oh, this is nice,” a user wrote. (IANS)

Next Story

Apple ‘Bug’ Puts iPhones with Latest iOS to Hacking Risk

The announcement was made by Ivan Krstic, Head of security engineering and architecture at Apple, during the annual Black Hat security conference in Las Vegas

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Apple has reportedly unpatched a bug in the latest iOS update 12.4 that it had fixed in the earlier iOS 12.3 update — leaving its most up-to-date iPhones vulnerable to hacking risk.

According to Motherboard, security researchers have already exploited the vulnerability in iOS 12.4 and released a public “jailbreak” on open-sourced software development platform Github — the first free public jailbreak for a fully-updated iPhone that’s been released in years.

As a result of the mistake, all iPhones running iOS 12.4 can now be jailbroken and several iPhone users have already tweeted that they are successfully running the “jailbreak”.

Jailbreaking an iPhone lets people customize their iOS devices and run unsupported apps.

Apple never allows unsupported apps on its iOS platform, which makes its devices extra secure.

The Cupertino-based tech giant was yet to respond to this.

Apple had fixed this flaw, found by a Google hacker, in the earlier iOS 12.3 version.

Smartphones
iPhones on display at an Apple store in Virginia, USA, April 4, 2016. VOA

“Due to 12.4 being the latest version of iOS currently available and the only one which Apple allows upgrading to, for the next couple of days (till 12.4.1 comes out), all devices of this version are jail breakable and vulnerable to what is effectively a 100+ day exploit,a Jonathan Levin, a security researcher was quoted as saying.

A security research that goes by the name of “Pwn20wnd” has published a jailbreak for iOS 12.4.

“The exploits for the iPhone can sell for millions of dollars, which means that no one has been willing to release jailbreak code publicly because Apple will quickly patch it,” said the report.

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Security experts have warned to be careful what apps they download with this jailbreak.

Apple recently announced to pay up to $1 million to security researchers for finding flaws and vulnerabilities as part of its bug bounty programme.

The announcement was made by Ivan Krstic, Head of security engineering and architecture at Apple, during the annual Black Hat security conference in Las Vegas. (IANS)