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Apple Uses ASMR Trend To Promote iPhones

Apple adopts YouTube's ASMR trend for iPhone promotions

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Apple's official YouTube handle releases 4 ASMR videos to promote iPhones. Pixabay

Ahead of the launch of its 2019 line-up of iPhones, Apple has turned to a YouTube trend — called autonomous sensory meridian response (ASMR) — that has gone viral online, for its promotional videos.

The first four ASMR videos posted on Apple’s official YouTube handle are labelled “Season 1”, which clearly implies that the company would bring more such content, Engadget reported on Wednesday.

On its Youtube page that has nearly nine million subscribers, Apple has posted four ASMR videos, titled ‘Whispers from ghost forest’, ‘Satisfying woodshop sounds’, ‘Crunching sounds on the trail’ and ‘A calm rain at camp’ – all shot on (upcoming) iPhones.

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Trends from Youtube are being used by Apple to promote iPhones. Pixabay

Developed in 2010, ASMR is a relaxing, often sedative sensation that begins on the scalp and moves down the body.

The sensation is triggered by simple satisfying sounds like rain falling, food being chewed and slow whispers. On its own, a top ASMR video can garner over 16 million views.

With these videos, Apple is trying to show that the new iPhones are coming with capabilities that would assist users to shoot these kinds of high-resolution videos.

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Youtube Trend ASMR is making way into advertisements and promotions. Pixabay

The videos received a warm response by Twitteraties, who shared jokes and appreciation on Apple’s marketing efforts.

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“(Apple Business Meeting) — Guy 1: We need new product ideas. People aren’t buying as many iPhones and iPads. What do you guys have? Guy 2: I mean we could make some ASMR videos. Everyone in Boardroom: *thunderous applause*,” a tweet read.

“I think Apple Marketing knows what the hell they are doing. You’re horny for some clicks is what it is,” another tweet read.

“Me: What do you mean Apple uploaded an ASMR video to its official Youtube channel? Me, 2 seconds after watching it: Oh, this is nice,” a user wrote. (IANS)

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Apple Plans to Unveil “Completely Wireless” iPhone

Furthermore, a note also mentions the five new phones that Apple will release in the year 2020

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Apple
Recently, the J.P. Morgan report claimed that in 2021, Apple could change how it releases iPhones. The iPhone maker could decide to release phones twice a year, instead of the single release in the fall. Pixabay

Noted analyst Ming-Chi Kuo has revealed that Apple is planning to launch a “completely wireless” iPhone in 2021, suggesting that the iPhone maker is not switching to USB-C, but rather dropping the port entirely.

“Apple will create more differentiation between the highest-end and high-end models. It will benefit the shipment of the highest-end model and iPhone ASP. Among new 2H21 iPhone models, we expect that the highest-end model would cancel the [Lightning] port and provide the completely wireless experience,” Kuo said in a research note, MacRumors reported recently.

Furthermore, the note also mentions the five new phones that Apple will release in the year 2020.

One 6.7-inch high-end iPhone, two 6.1-inch iPhones and one entry-level 5.4-inch iPhone, each of which would also have support for Sub-6GHz and/or mmWave 5G.

Apple
Noted analyst Ming-Chi Kuo has revealed that Apple is planning to launch a “completely wireless” iPhone in 2021, suggesting that the iPhone maker is not switching to USB-C, but rather dropping the port entirely. Pixabay

Kuo also expects a new iPhone SE to be coming sometime in the first half of 2020. It is expected to have a 4.7-inch display and mimic the size and design of the iPhone 8 with updated internals, and an updated single camera.

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Recently, the J.P. Morgan report claimed that in 2021, Apple could change how it releases iPhones. The iPhone maker could decide to release phones twice a year, instead of the single release in the fall. (IANS)