Friday, August 14, 2020
Home Lead Story Apple Uses ASMR Trend To Promote iPhones

Apple Uses ASMR Trend To Promote iPhones

Apple adopts YouTube's ASMR trend for iPhone promotions

Ahead of the launch of its 2019 line-up of iPhones, Apple has turned to a YouTube trend — called autonomous sensory meridian response (ASMR) — that has gone viral online, for its promotional videos.

The first four ASMR videos posted on Apple’s official YouTube handle are labelled “Season 1”, which clearly implies that the company would bring more such content, Engadget reported on Wednesday.

On its Youtube page that has nearly nine million subscribers, Apple has posted four ASMR videos, titled ‘Whispers from ghost forest’, ‘Satisfying woodshop sounds’, ‘Crunching sounds on the trail’ and ‘A calm rain at camp’ – all shot on (upcoming) iPhones.

youtube asmr
Trends from Youtube are being used by Apple to promote iPhones. Pixabay

Developed in 2010, ASMR is a relaxing, often sedative sensation that begins on the scalp and moves down the body.

The sensation is triggered by simple satisfying sounds like rain falling, food being chewed and slow whispers. On its own, a top ASMR video can garner over 16 million views.

With these videos, Apple is trying to show that the new iPhones are coming with capabilities that would assist users to shoot these kinds of high-resolution videos.

Apple iphones
Youtube Trend ASMR is making way into advertisements and promotions. Pixabay

The videos received a warm response by Twitteraties, who shared jokes and appreciation on Apple’s marketing efforts.

Also Read: First ‘Rainbow Wedding’: Indian Transgender Couple Ties Knot in Traditional Bengali Ceremony

“(Apple Business Meeting) — Guy 1: We need new product ideas. People aren’t buying as many iPhones and iPads. What do you guys have? Guy 2: I mean we could make some ASMR videos. Everyone in Boardroom: *thunderous applause*,” a tweet read.

“I think Apple Marketing knows what the hell they are doing. You’re horny for some clicks is what it is,” another tweet read.

“Me: What do you mean Apple uploaded an ASMR video to its official Youtube channel? Me, 2 seconds after watching it: Oh, this is nice,” a user wrote. (IANS)

STAY CONNECTED

18,953FansLike
362FollowersFollow
1,781FollowersFollow

Most Popular

Doctors Estimated 3 Folds Rise in Deaths of Patients During Lockdown Due to “Waitlist Mortality”

By Ashish Srivastava The nationwide lockdown imposed from March 24 has affected services across sectors, and key areas of medical care were also not left...

Sukhwinder Singh Believes Consistency Works Well

Sukhwinder Singh feels that being "slow and steady" is the best way to live. The Bollywood singer, who has lent his voice for an...

Dumping: Threat To Survival Of Domestic Newsprint Industry

Indiscriminate import and dumping of newsprint paper are threatening the very survival of the domestic newsprint industry, says the Indian Newsprint Manufacturers Association (INMA),...

2 in 5 Schools Lacked Access to Basic Handwashing Facilities in 2019 Worldwide: Report

Two in five schools (43 per cent) around the world lacked access to basic handwashing facilities in 2019, a key condition for educational institutes...

Users Overestimate Time Spent on Facebook by 3.2 Hours a Day

Facebook users especially teenagers and young adults significantly overestimate how much time they spend on the social network in a day and underestimate the...

Covid-19 Induced Lockdowns May Escalate Obesity

In an eye-opening study, scientists have warned that locking down society to combat Covid-19 creates psychosocial insecurity that leads to obesity and may escalate...

83% Women Assert Finding Right Match is About Compatibility and Not Compromise: Survey

After 74 years of Independence are women in this country able to choose their own destiny, their life paths or even their own life...

In Early 1990s, Hero Couldn’t Dream of Doing Anything Negative: Chunky Panday

Actor Chunky Panday says it was all about heroes doing the right thing on screen when he ventured into Bollywood in the eighties. Far from...

Recent Comments