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Apple’s ‘spring forward’ event: What to expect

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By Harshmeet Singh

Apple is known to send its fans into frenzy. Be it the iconic iPhone, the trendsetter iPod or even the epic fail Apple maps, if there is one thing that has never been a miss with Apple, it is the thrill.

The upcoming Apple event on March 9 isn’t going to be any different. ‘Spring Forward’, as Apple is calling this event, would mark the much awaited arrival of the Apple Watch.

What’s hidden? What’s revealed?

Unlike most Apple products, the Apple Watch hasn’t been the best kept secret by the company. While the Apple Watch came out in September last year, the company kept its crucial specifications under the wraps. Apple, though, has revealed the price of its least expensive model – $349.

What to expect on Monday?

You can expect the Apple Watch to have a number of cool features, from doubling up as a fitness band to unlocking or may be even auto driving your car! A list of pre-loaded and compatible applications would also be announced at the ‘spring forward’. An updated version of ‘Apple Pay’ is almost sure of finding its way into the watch.

2nd coming of Retina MacBook Air

Rumours are rife that ‘spring forward’ would bring much more to the fore than just the ‘Apple Watch’. Much has been heard about Apple’s plans to come out with the 12-inch MacBook Air in the past few months. If rumours are to be believed, this could be Apple’s thinnest and lightest offering thus far, even thinner than the iPhone 6.

Is it time for the new Apple TV Box

Revival of Apple’s set top box was long overdue. According to 9to5 Mac, the company was “finishing up work on a slimmer Apple TV set-top-box with a more capable and tactile remote control and a redesigned operating system bundled with an App Store.” There are also talks of Apple partnering with HBO for ‘HBO now’ – the standalone subscription service of HBO. Although the hardware of Apple TV is also due for an overhaul, Apple is unlikely to announce any drastic changes in its exteriors.

iPad plus – so near yet so far?

Some people expect 12.9-inch iPad Plus as the surprise launch at the ‘spring forward’ event. Earlier, Bloomberg had reported that “Production of the 12.9-inch-screen iPad is now scheduled to start around September because of delays involving the supply of display panels.” But if Apple stays true to its habit of giving surprises, the iPad Plus might just make an appearance on stage.

Looking at the past records, Apple loves to beat the rumours! So if you see Tim Cook driving to the stage in Apple’s electric car, don’t blame us for not warning you!

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Apple could acquire the entertainment company, Netflix

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Apple could acquire the entertainment company, Netflix
Apple could acquire the entertainment company, Netflix. IANS

San Francisco, Jan 1, 2018: Contrary to the reports of Apple launching a video subscription product in 2018 to counter Netflix, analysts from Citi have said that the iPhone maker could possibly buy the entertainment company by taking advantage of US President Donald Trump’s corporate tax cut.

According to Citi analysts, Jim Suva and Asiya Merchant, there is a 40 per cent likelihood that Apple will acquire Netflix. Under the new taxing rules, the tech giant will be able to repatriate about $220 billion in cash to the US.

“The firm has too much cash — nearly $250 billion — growing at $50 billion a year. This is a good problem to have,” Suva and Merchant were quoted as saying.

“Historically, Apple has avoided repatriating cash to the US to avoid high taxation. As such, tax reform may allow Apple to put this cash to use. With over 90 per cent of its cash sitting overseas, a one-time 10 per cent repatriation tax would give Apple $220 billion for mergers and acquisitions (M&A) or buybacks,” they added.

A report in business insider said that iTunes has been a huge hit for the company, but viewers have migrated increasingly to services like Netflix, Amazon or Hulu to watch their favourite shows leaving Apple struggling to offer a compelling TV or movie offering.

In September 2017, reports poured in that Apple might lease the Culver Studios in California as it plans to pour $1 billion into TV and movie productions.

The battle for best movie scripts and television projects intensified between tech giants in the Silicon Valley. Google-owned YouTube is already producing original television series and Amazon has won Oscars for “Manchester by the Sea” show.

The iPhone maker has already hired top Hollywood talent Sony duo Jamie Erlicht and Zack Van Amburg to lead its Hollywood push and is reportedly developing a new TV show that will star Reese Witherspoon and Jennifer Aniston. (IANS)

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