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Army funds Pakistani films for their own Image building, says Pakistani actor-director Khalid Ahmad

The seventh edition of the Jagran Film Festival, which kick-started on July 1 will screen over 400 films this year in 16 cities

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ISLAMABAD: Personnel of Armed Forces march-past during full dress rehearsal of Pakistan Day parade. Image source: INP
  • Just 4-5 years back, the film industry in Pakistan has started picking up, said Ahmed
  • The industry in Pakistan now has become more confident, as they now make good money.
  • Pakistani army funds a host of movies across the border, in what can also be called an “image building exercise

NEW DELHI: Veteran Pakistani actor-director Khalid Ahmed on Tuesday, July 5, revealed that many films which are made in Pakistan are funded by their army for their own image-building.

Present here for the seventh Jagran Film Festival, the filmmaker was here to hold a discussion on “Our Cinema, Their Cinema” along with Indian filmmaker Anand L. Rai, filmmaker and politician Raja Bundela and Pakistani filmmaker Shahbaz Sumar.

Ahmed said that the Pakistani army funds a host of movies across the border, in what can also be called an “image building exercise”.

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Khaled Ahmed. Image source: www.napa.org.pk
Khaled Ahmed. Image source: www.napa.org.pk

Sumar, who recently shot a short film with other prominent filmmakers of both India and Pakistan called Zeal For Unity, said that the films that are made in Pakistan are “independent films, there are no studios there. The funds come from TV networks and the army”.

About the film industry in Pakistan, Ahmed said that its just 4-5 years back that it started picking up.

“During the era of Muhammad Zia-ul-Haq – when entertainment taxes were introduced, strict laws based upon ultra-conservative jurisprudence – was an obstacle to the industry’s growth in 1980, it became difficult to make movies and an industry collapsed. But it’s the last three to four years the industry picked up, the tradition of what is called Lollywood, the tradition of filmmaking in Lahore has changed,” said Ahmed, who is the uncle of Indian filmmaker Imtiaz Ali.

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Sumar added that now the industry in Pakistan has become more confident, as they now make good money.

“We now have 40 working screens. The middle class is now coming up like crazy, there is a lot of cash in hand. There are lots of people now who want entertainment. This is you can call the take-off point for the Pakistani film industry,” Sumar said.

The seventh edition of the Jagran Film Festival, which kick-started on July 1 will screen over 400 films this year in 16 cities. The five-day Delhi leg of the festival ended on Tuesday. (IANS)

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  • Aparna Gupta

    It is a very serious revelation regarding Pakistan’s Army. Instead of funding, they should make their image themselves.

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Top Tips to Personalize Your Fitness Routine

Find a personalised exercise routine for your body

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Fitness
With so many options available in the fitness space, finding the one right for you can be a task. Pixabay

With so many options available in the health, lifestyle fitness space, finding the one right for you can be a task.

Amaresh Ojha, CEO and Founder, Gympik shares his top tips.

1. Assess your fitness level- To assess your fitness progress, calculating the number of beats of your resting heart rate (RHR) is a beneficial way. The RHR should reduce as your fitness improves.

To calculate your RHR, place two fingers on your wrist (radial artery), and then count the number of heart beats you feel in a period of 60 seconds. Make sure to count the first beat as ezero’.

More than 101 is unusually high and not good. Between 81 and 100 is high, but acceptable, between 61 and 80 is average and 60 or less is good.

Fitness
Assessing your fitness level can be very helpful. Pixabay

2. Choose what form of exercise works best for you- While any type of physical activity is beneficial for you, different physical activities present different results.

Yoga is a discipline that focuses on breathing methods, meditation, and physical postures. It has a low-impact structure and hence is gentler on the joints. Yoga helps in improving muscle endurance, flexibility and body balance.

Zumba is an amalgamation of both fast and slow dancing, so it works on your whole body, helping you to lose weight and tone every muscle group, predominantly your back and abdominals. It also improves your posture, balance and flexibility. So, if you wish to develop a flamboyant body shape along with enhancing your dance moves, Zumba will be the right choice for you. One concern with this exercise form is that the best result for Zumba comes while working out in groups, so you will have to join a Zumba class to get the best out of this exercise form.

Pilates is largely focused with core strength. It improves muscle tone and strength along with obtaining a leaner look. This exercise form promotes balanced muscle development, flexibility and helps you in gaining a beautiful posture. Hence, the gateway to a graceful personality is through regular Pilates workout. One disadvantage of this type of exercise form is that it misses out on cardio, so it’s not very effective for steady weight loss.

Walking is one of the best exercises that must be an integral part of your fitness schedule. Regular brisk walk can help in preventing heart diseases and managing high blood pressure and type 2 diabetes along with improving the mood. No matter how many hours you spend in the gym, walking is the best way to lose weight and stay healthy. This is one of the exercise forms that can be practised by all.

Cycling is an activity that is gentle on the joints. It burns fat and improves your cardiovascular health. If you wish to increase your stamina and at the same time tone up your muscles, cycling is the best way of doing so. You can easily make it a part of your routine by building it in your day as a means of transport.

Fitness
Consult with your doctor before incorporating a fitness routine in your lifestyle. Pixabay

3. E-Fitness learning platforms can help you analyse the pros and cons of any form of exercise and you can choose the correct type of exercise for yourself once you know the benefits of each type. There are several E-Fitness channels that you can subscribe to and work with a virtual instructor, who will guide you through your fitness journey.

4. Exercise safe and focus on the health concerns. Pre-exercise screening will help you to identify any medical conditions that may put you at a higher risk of enduring a health issue during physical activity. Consult with your doctor before incorporating a fitness routine in your lifestyle. Certain exercises like running on the treadmill, sprinting, heavy weightlifting etc. can prove injurious for heart patients. Similarly, certain breathing exercises in Yoga can prove harmful for asthmatic patients.

Also Read- Here are Tips to Apply Foundation

While there are several options available, the most important thing to keep in mind is to choose an exercise that you find fun and can stick to for the long haul. Choose from your preferences and make your exercise time fun. Do you wish to spend time indoors or outdoors? Alone or with friends/people?

If you choose an activity that seems like a burden after some time, you are more likely to abandon a healthy lifestyle. (IANS)