Thursday February 20, 2020

Assamese – a bright spot in Indian regional languages scene

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By Harshmeet Singh

There aren’t many better examples of India’s diverse culture than its linguistic diversity. The country is home to 780 languages with over 120 of them holding the ‘official’ status. But the other side of the story is that India currently heads the list of UNESCO’s world’s languages in danger.

The constitution, in its eighth schedule, lists 22 languages as the official regional languages in the country. This series of articles is an attempt to focus on these 22 languages, their pasts and present, and cherish our linguistic diversity. We start the series today with Assamese.

The official language of the state of Assam, Assamese has more than 13 million native speakers. Apart from Assam, it also finds a considerable number of speakers in Arunachal Pradesh, Nagaland and even Bangladesh and Bhutan. It is widely regarded as the easternmost language of the Indo-Aryan family.

Unlike most other Indian languages, Assamese doesn’t trace its origins to Sanskrit. But due to the migration of people in large numbers from north India to the northeastern parts of the country, the language came under the influence of Sanskrit. The script of the language is very similar to the scripts of Maithili and Bengali languages.

The northeast region boasts of a strong literary history and tradition. Archeologists have recovered a number of copper plates and edicts dating back to the medieval times. In Assam, ancient religious texts were usually written on saanchi tree’s bark. Since then, the language has evolved considerably. A number of spellings in the Assamese language don’t follow the rules of phonetics. Hemkosh, an Assamese dictionary based on the Sanskrit spellings of words, was compiled by Hemchandra Barua in the year 1900. It has come to be known as the standard reference for the language.

Assamese remains one of the few regional languages in the country which has managed to hold its own over the centuries. Just earlier this week, the famous Tezpur University, in collaboration with the century old Asomia Club, decided to teach Assamese language to the students, researchers and officials coming to the state from different parts of the country. It would help break the linguistic barriers between the locals and the outside people residing in the state.

One of the organizers behind the initiative, Hemanta Lahkar, told TOI, “Our aim is to popularize Assamese among the people who are spending time in the state and will go to other parts of the country in the years to come. Learning Assamese will certainly bridge a lot of gaps. We believe this would act as a bond among people in this diverse country.”

Initiatives such as these combined with a sustained pride of the Assamese people in their mother tongue would ensure that Assamese thrives further in the times to come.

Next Story

Snapchat Unveils New Feature To Support 5 Additional Indian Languages

Snap recently teamed up with Reliance Jio for a first of its kind "Jio's Got Talent" creative AR challenge

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Snapchat
Snapchat which has an average of 218 million daily users is trying to build a local product for India where Facebook-owned Instagram is very popular. Pixabay

Snap, the parent company of photo-sharing app Snapchat, on Thursday rolled out support for five additional Indian languages Bengali, Kannada, Malayalam, Tamil and Telugu.

Snapchat currently supports Hindi, Marathi, Gujarati and Punjabi, which were introduced last year, bringing the total to nine, the company said in a statement.

“We continue to roll out new features and experiences that reflect the culture and values of our community in India. We are excited by the growth we’ve seen here as we have almost doubled our daily users over the past year,” said Nana Murugesan, Managing Director, International Markets at Snap Inc.

Snapchat which has an average of 218 million daily users is trying to build a local product for India where Facebook-owned Instagram is very popular.

The company opened its first office in Mumbai last year and established a team focused on expanding local partnerships, building an engaged community of creators and users and supporting local advertisers.

The company has so far announced partnerships with TSeries, NDTV and WWM Times Group.

In addition, it launched aLandmarkers’ a”Augmented Reality (AR) experiences – for the Taj Mahal and the Gateway of India, as well as AR Lenses, Filters and Stickers during Indian festivals.

Snap recently teamed up with Reliance Jio for a first of its kind “Jio’s Got Talent” creative AR challenge.

Iphone, Smartphone, Social Media, Phone, Mobile Phone
Snapchat currently supports Hindi, Marathi, Gujarati and Punjabi, which were introduced last year, bringing the total to nine, the company said in a statement. Pixabay

“India is one of the most culturally diverse countries in the world, and we want our platform to be accessible to as many people as possible,” said Murugesan.

The average number of Snaps created every day has grown to more than 3.5 billion while the average time spent per user is 30 minutes per day.

On average, 2 in 5 Snapchatters watch Discover feed content every day that offers more than 450 premium content channels worldwide.

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Snapchat recently launched a unique form of personalised entertainment with Bitmoji TV, featuring the Snapchatter and last snapped friend in a 10-episode series. (IANS)