Wednesday September 19, 2018
Home Entertainment Atif Aslam re...

Atif Aslam refuses to promote Bollywood song, says film’s producer

Earlier this month, politician Babul Supriyo had asked for a ban on Pakistani artistes working in the Hindi film industry

0
//
46
Atif Aslam refused to promote his own Bollywood song. Wikimedia Commons
Atif Aslam refused to promote his own Bollywood song. Wikimedia Commons
Republish
Reprint
  • Atif Aslam is not promoting his new song
  • The song is called ‘Sehmi hai dhadkan’
  • It is from the movie ‘Daas Dev’ which stars Richa Chadha and Aditi Rao Hydari

“Pakistani singer Atif Aslam has been repeatedly shrugging off requests to promote his latest song “Sehmi hai dhadkan” from the forthcoming Bollywood film “Daas Dev”, says its producer Sanjeev Kumar.

Atif aslam didn't promote the song as he promised. Wikimedia Commons
Atif Aslam didn’t promote the song as he promised. Wikimedia Commons

“Atif said he will do it, but it hasn’t been done. I’m not sure why he isn’t taking part in the activity, but, as a producer, I see that work promised hasn’t been executed,” Kumar said in a statement.

“Sehmi hai dhadkan” was launched on February 22 as the first song from Sudhir Mishra’s film “Daas Dev”, a contemporary take on Sarat Chandra Chattopadhyay’s novel “Devdas”.

Earlier this month, politician Babul Supriyo had asked for a ban on Pakistani artistes working in the Hindi film industry. He had also objected to the inclusion of Pakistan singer Rahat Fateh Ali Khan’s voice in the film “Welcome To New York”.

Aditi Rao Hydari will also be starring in this movie.
Aditi Rao Hydari will also be starring in this movie.

Kumar said: “Normally, such statements are made by fringe groups. When a minister says it, it leaves an impact on more people. But we needed Atif for this song. He has 20 million followers on social media. Imagine the kind of traction we would have got had he promoted it.”

Also Read: Indo-Pak Cultural Exchange must go on: Eminent Urdu Poets

“Daas Dev” stars Richa Chadha, Aditi Rao Hydari and Rahul Bhat. It is scheduled to hit the screens on March 23. IANS

Click here for reuse options!
Copyright 2018 NewsGram

Next Story

Women In Film and TV Awards Honours Aishwarya Rai And Zoya Akhtar

WIFT has been established to honour the best female talent in Bollywood and Hollywood.

0
Women WIFT
Aishwarya to receive Meryl Streep Award for Excellence

Actress Aishwarya Rai Bachchan will be honoured with the inaugural Meryl Streep Award for Excellence at the first Women in Film and Television (WIFT) India Awards.

The Miss World 1994, will receive the award on Saturday at the Hyatt Regency here, reports hollywoodreporter.com.

Women, WIFT
Aishwarya Rai Bachhan At The Cannes Festival. Flickr

WIFT India said that Aishwarya will receive the award for showcasing a ‘distinction in her craft and for expanding the role of women within the entertainment industry.’

Apart from Aishwarya, filmmaker Zoya Akhtar will receive the Wyler Award for Excellence in Direction, and “Dhadak” star Janhvi Kapoor will receive the WIFT Emerald Award.

Women, WIFT
Zoya Akhtar. Bollywood Country

“The Wyler Award is so surreal for me as I grew up in Bombay (Mumbai), got a video player in the eighties and one of the first films I ever saw on it was Ben-Hur,” Akhtar said.

WIFT has been established to honour the best female talent in Bollywood and Hollywood. (IANS)

Next Story