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Awareness about Africa lacking in India: Ethiopian envoy

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New Delhi: There is hardly any awareness about Africa in India or about its diverse people and culture, though many in Africa know about India, says Ethiopian Ambassador Gennet Zewide. And she hopes that the Third India-Africa Forum Summit (IAFS) next week would focus on building people-to-people linkages between the two sides.

Zewide, the dean of the about 45-strong African diplomatic corps in New Delhi, also hopes that the October 26-29 summit will focus on the “negative media coverage” about African students in India and find ways to deal with it.

She said many people in Africa, even in rural areas, know about India – thanks to Bollywood and India’s engagement with Africa. But that was not the case in India. “Wherever I go and say I am from Ethiopia, they ask me ‘Is it in South Africa?’ or ‘Is it in Nigeria?’… Africa is not just South Africa or Nigeria. Africa is diverse,” the envoy told IANS.

“I believe there should be pro-active engagement between Africa and India. Positive perception is needed of Africa in India,” she said. “Africa has 54 countries, Africa is diverse. We are economically diverse, language-wise diverse, culturally diverse. So it is time we should have a people-to-people kind of relationship, which has to be strengthened. “It is only when economic and government-to-government relations are rooted in people-to-people ties it will flourish more,” said Zewide.

She hopes the Third IAFS summit will help remove the “negativity and misconception” about African students in India. Zewide said only by strengthening people-to-people ties can the negativity be removed.

She also feels that the Indian media “does not talk about Africa unless there is a disaster” or some negative incident about African students. And even visits by African dignitaries don’t get adequate media coverage.

“Let the media be vibrant… They don’t talk about Africa, they don’t know what is going on. Even when our leaders come, there is no coverage.”

The Third IAFS, being held in New Delhi from October 26-29, is expected to see all 54 countries being represented, with heads of state and government from over 40. The event is set to be the biggest diplomatic engagement hosted by India since the 1983 NAM and CHOGM summits.

(IANS)

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LinkedIn ‘Open For Business’ Feature In India

LinkedIn introduces its 'Open For Business' feature in India

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LinkedIn
LinkedIn introduces a feature that supports small and medium businesses (SMBs) and freelancers across the world. Pixabay

Microsoft-owned professional networking platform LinkedIn on Monday launched “Open for Business” in India — a feature that allows freelancers and small business owners to add their services to their LinkedIn profiles.

Initially rolled out in the US in July, the feature is now live in India and rest of the world and is a way for freelancers and small businesses to indicate they are “open for business”.

Acording to the company, this feature underlines its commitment to supporting small and medium businesses (SMBs) and freelancers across the world.

“With 660 million members and 30 million companies on the platform across the world, LinkedIn is uniquely positioned to help freelancers and small businesses be more productive and successful, whether they are based in Dubai or Dundee (Scotland),” Allen Blue, Co-founder and VP of Product Management, LinkedIn, said in a statement.

LinkedIn
LinkedIn is uniquely positioned to help freelancers and small businesses be more productive and successful. Pixabay

Based on the company’s research, small businesses are found to rely heavily on word of mouth, in order to bring in new customers.

“Open for Business” aims to digitise this word of mouth concept by making it easy for members to find, message, and provide references to each other.

With over 60 million users, India is LinkedIn’s fastest-growing and largest market outside the US.

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The company last month rolled out a ‘Made in India’ feature called ‘Events’ that allows members to create and attend events directly on both the app as well the web globally.

The USP of the product is the ability to enable safe online conversations and offline events. (IANS)