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- A book claimed that Ayodhya was under the reign of Aurangzeb, when the Ram temple was demolished
- The author has tried to establish that a temple did exist at the site in question at Ayodhya by quoting many Sanskrit, English and French scholars
- Kunal served as an Officer on Special Duty in Ayodhya from 1990 to 1992
NEW DELHI: With Uttar Pradesh polls ahead, once again, the Ayodhya issue is back in spotlight. A new book titled ‘Ayodhya Revisited’ gives a new perspective to the Ram Janmabhoomi-Babri Masjid controversy. Penned by Kishore Kunal, a former Gujarat cadre IPS officer of 1972 batch, the book claimed that it was under the reign of Aurangzeb not Babur, when the Ram temple was demolished.
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Kunal, who hails from Bihar was the President of Bihar Board of Religious Trusts, said the TOI report. He served as an Officer on Special Duty in Ayodhya from 1990 to 1992 to the then Union home minister and had an insider’s view of the goings-on in the dispute. After retirement, he became the Vice Chancellor of KSD Sanskrit University at Darbhanga.
Kunal said, the book is based on facts and immense research. With references to original sources and after thorough scientific investigation, it propounds a new thesis, which demolishes many popular perceptions like it was Babur who built the mosque in 1528 AD.
According to the TOI report, Kunal argued that Mughal rulers with the exception of Aurangzeb who was a fanatic, were quite liberal and extended patronage to all religions. “All the Mughal emperors from Babur to Shahjahan were magnanimous and liberal rulers and the Bairagis of Ayodhya enjoyed patronage of the first four nawabs of Awadh.”
Kunal stated that Babar had not visited Ayodhya or ordered demolition of the Ram Janmabhoomi Temple there but rather it was Aurangzeb who did it.
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In another report by HT, Kunal has accused Francis Buchanan, who surveyed Ayodhya in 1813-14, of erroneously crediting the mosque to Babar by drawing upon a ‘spurious inscription’ that contained a ‘fabricated portion’, which read that it was built by Mir Baqi at the command of Babar.
Through his book, Kunal has tried to establish that a temple did exist at the site in question at Ayodhya by quoting many Sanskrit, English and French scholars. He has heavily relied upon literary sources of foreign travel accounts and archaeological excavation reports.
G B Patnaik , former Chief Justice of India has written the foreword of the book. He said, the author has given a “new dimension to the history of Ayodhya” that challenges the present view and provides a new perspective that is contrary to the common belief.
Kunal believes that the book will provide an insight to the true history of the issue that has created so much tension in the past and transform the thinking of the people on the matter.
-prepared by Ajay Krishna, an intern at NewsGram. Twitter: @ajkrish14
When you start a business, you will be risking your money for the venture. As an entrepreneur, you should have a great vision and be well focused. People are born with top-tier entrepreneur qualities, while others have to work hard for the qualities They must work hard and work perfectly to make sure their customers are happy and comfortable with your services. It would help if you were keen when making decisions to avoid going wrong. Below are the tips to help you to become a successful entrepreneur if you follow them wisely:
To become a successful entrepreneur, you must have a sense of curiosity, which will help to seek new opportunities. A curious entrepreneur may ask a challenging question and visit different venues. Curiosity helps you learn how to buy real TikTok followers for your brand. Having drive may help you to ask endless questions and challenge the situation. Curiosity helps entrepreneurs develop exciting ideas and new ways of accomplishing tasks, providing innovative service to society. Curiosity helps expand your mind, helping you ask challenging questions and fresh thinking. Mental exercise caused by curiosity makes your mind more robust; the mind is like muscles that become stronger as the exercise continues.
When a new opportunity arises, an entrepreneur should run a test to determine if it is worth going for. If the product fulfils an underserved demand, you must ensure that the customers are willing to pay for it. You need to run a meaningful test and conduct thorough market research to enable you to determine whether it has potential.
Curiosity helps you to ask endless questions and challenge the situation. Unsplash
The business has an ever-changing nature. New challenges and opportunities present themselves at every turn as an iterative process in entrepreneurship. It is ideal to be prepared in every scenario. To keep moving forward and adapt to your business, entrepreneurs should evaluate situations when an expected change occurs. An entrepreneur must adapt well to the changes coming in the market and demand. It is suitable for successful Entrepreneurs to focus on their goals to help them achieve them.
To become successful as an entrepreneur, you need to make difficult decisions and stand with them. As a leader, you have to take the responsibility of guiding the trajectory of their business. It is not a must that you are decisive. You must have the confidence to make challenging decisions and see them through to be an entrepreneur. The decision you take corrective action is essential when the outcomes turn unfavorable.
As a great entrepreneur, you are aware of your weaknesses and strengths. Team building should build well-rounded teams that complement their abilities instead of letting shortcomings that hold them back. The entrepreneurial team is the one that drives the venture toward success. It is advisable to connect yourself with talents and contribute to a common goal when starting your own business.
Team building to build well-rounded teams that complement their abilities.Unsplash
Entrepreneurship is frequently associated with risk. Launching a venture requires the entrepreneur to know the steps to minimize the risk. Many things can go right instead of wrong when launching a new venture. For the companies to benefit from upside, an entrepreneur must manage the relationship between risk and reward. Comfortable with failure An entrepreneur needs a certain level of comfort with failure. About 75%of start-up entrepreneurs fail due to a lack of motivation and focus. Successful entrepreneurs learn from their mistakes, continue asking questions, and persist until they reach their goals.
Most entrepreneurs support the innovation idea that goes hand in hand with entrepreneurship. Existing the service and drastically improving them to meet the market's changing needs helps the start- up to become successful. Some entrepreneurs possess innovation, although it is a strategic mindset that can be cultivated. Developing your thinking skills enables you to spot innovative positions in your venture of success and opportunities.
8.Long term focus
Most of them see entrepreneurship as a process of starting a business. The early stages of launching a venture are critical to its success. When the business is operational, the process does not end at once. It is tough to grow a sustainable and substantial business, but starting a business is very easy.
An entrepreneur must manage the relationship between risk and reward.Pixabay
Successful entrepreneurs must have a sense of curiosity to help them seek opportunities. Curiosity helps the entrepreneur ask challenging questions and explore different places. Entrepreneurs should learn to run to test and determine whether to go for it when a new opportunity arises. You need to run a severe test and conduct thorough market research to help you determine whether it has potential. Business nature is ever-changing. Making difficult decisions and standing with them helps to become a successful entrepreneur. You should have confidence and make challenging decisions and see them through. To become a great entrepreneur, you should be aware of your weaknesses and strengths.
(Disclaimer: This is a sponsored article and includes some commercial links.)
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Being successful in a business is a press that takes some time. An entrepreneur with a suitable work model and persistence can quickly realize success within a short period. Even though the business has basic requirements, there are other things you have to invest in to make it successful. Relying on drive and revenue is not enough to make a business successful. You go the extra mile to invest in other things such as marketing. Through platforms such as YouTube, you will be required to buy YouTube likes to increase the market.
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Investing in something does require not only capital but also time and dedication. You might spend a lot of money on something, but you still won't realize any success if you don't dedicate enough time to it. Therefore if you want to succeed in your business, below are some things you must consider investing in.
Social Media and Publicity
The market is a very critical factor for the success of your business. Remember, customers will not come knocking if they know you exist. The first thing is to create awareness that you exist in the market. No magic will happen to you if you don't look for the market on your own. You have to ensure you are visible in the market.
The advancement in technology has made things more accessible through social media platforms.Unsplash
Business is very competitive; therefore, you have to use a platform with many target audiences when looking for the market. There are several ways of marketing, but the most effective one is using social media. The advancement in technology has made things more accessible through social media platforms. Only you need to use the most appropriate platform. If you want to advertise using videos, use the best platform for videos. You also need to have a website and ensure it is updated. Use the necessary resources to ensure it is friendly and equipped with user-friendly features. All these require money and time, but you are sure of a great outcome.
No successful business person operates in a vacuum. You have to work in a good business environment, which constitutes competitors. Competitors are people who cannot avoid entrepreneurs. Most business people think negatively of them, not knowing they also play an essential role in your success. The only thing you need to do is keep a close eye on them; otherwise, you may be left far behind.
It would help if you found out many things about your competitors. You need to know their strengths and weaknesses, advantages and disadvantages, and even the marketing strategies that make them successful. Conducting an in-depth analysis can help you uncover new strategies and even market changes that you would not have known without them. By understanding your rivals, you have a better understanding of yourself.
Researching competitors also requires time and money. Remember, nothing good comes easily. You have to put a lot of effort into something to realize a good result. You can even hire a marketing firm to carry out the task for you. That will be easier because you pay them and they do everything for you. If that option is too expensive, you can conduct your analysis by conducting surveys and closely monitoring your competitors. That can give you a clear view of the position of your company.
Conduct an in-depth analysis.Unsplash
One thing that will make you be behind your competitors and drag your business is failing to take advantage of the new technology. Since technology came to exist in the business world, every entrepreneur and company has struggled to adopt it in their businesses. Today, the most successful entrepreneurs have made it by utilizing a new technology. Who are you not to adopt it in your business?
The new technology has brought a lot of impact in the business industry. The most important thing is that it helps save a lot of time to increase your company's productivity. It ensures that by reducing the manual work and making most of the tasks automatic. However, it will require your company to have the right tools for its smooth operation. It will need high-speed internet and well-maintained production line machinery . These may seem expensive, but their results are more significant than their costs. Using the new technology to do things like payment will help save you a lot of time. That is because it will enable you to access many customers at a given instant of time.
Attracting intelligent people into your business can keep your productivity high to realize your business goals. It could be through partnerships or employees. Remember, bad things do not attract intelligent people. That means you need to ensure your business produces and operates on high standards to attract those intelligent people.
For every successful business, growth is not always stagnant. Successful companies grow at a faster rate. You can only realize that by training your team also to be innovative. That means investing in their professional development, such as training to help them expand their skills. You can also send the employees to specific conferences to gain more information and business leads that benefit your business. You also need to invest time to provide one-on-one feedback, team building, and evaluations. That is a cost-effective way to retain a strong team that will contribute to the business's success.
Successful companies grow at a faster rate.Unsplash
Invest in Yourself
The success of your business will always start with you. The employees, in most cases, will follow what you are doing. If you are lazy and always come late for work, they will also do the same. The best investment for an entrepreneur is always going to be in themselves. You need to invest in your health, education, and even your relationship. Being at work requires peace of mind and concentration. If you have anything disturbing your mind, you will not carry out your duties as required. You will always have other things concerning your mind instead of concentrating on your work.
Business requires a lot of investment ranging from time to resources for its success. Suppose you are new to the company and still wondering where to start. You can consider investing in the things mentioned above, and you are good to go.
(Disclaimer: This is a sponsored article and includes some commercial links.)
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Growing a business is not an easy thing. It is not just about having a business idea. Having a business idea is the first step to growing your business. From there, you need to discover a profitable niche, define the target and have something valuable to sell. The biggest challenge most business people face is lack of market and how to find the market. Even if you sell high-quality products, no people will buy them if you don't look for the market.
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You have to be aggressive enough to approach the customers and persuade them to buy your products as a business person. You may decide to market through online platforms such as Spotify. Here, you can buy Spotify plays to increase awareness of your products. The best way to reach out to many customers is by having the best marketing strategy. The question is, how do you get your message to the right audience and do it effectively. Below are some of the most effective marketing strategies you should apply in your business as an entrepreneur.
Use Social Media
In the current business world, you cannot ignore social media if you aim to succeed in your business. That is where the magic happens to most businesses. Your business can grow so fast than you expected. Of course, everything is frustrating from the start, but as you gain momentum, you will find it much more manageable.
Communicate with potential customers through social media.Unsplash
Marketing on social media has become the most effective and easy way to reach a bigger audience. That is always the aim of every business person. You can even go ahead and hire a social media manager to help you run your business online if you have enough money. If you don’t, still worry less because you can still achieve your goals minus a social media manager. The only thing you need to do is to be authentic. Just post your product and any information to help the audience learn more about the product. When posting, use direct messages on the platforms. You don't need to use all the media as it may be expensive and time-wasting. Just invest in one platform that has the majority of your target audience. Also, communicate with potential customers looking for your products and services. That will give your business a great return.
Create Video Tutorials
Videos have become the most common way of attracting the audience's attention on social media. People no longer like reading but watching videos. Also, the notion that videos stick to your mind longer than what you read has made the video to be ahead. Therefore, the most effective way to get the word out of your business is to create video tutorials. Teach people something useful about your products through the videos. Also, take them through step-by-step tutorials to make them understand more. You only need to ensure you offer explicit, high-quality videos. The audience should not strain to watch your videos. That way, you will have a quick boost to your visibility and your sales.
Today, the leading platform for viewing videos is YouTube. It is the first platform that comes into peoples' minds whenever they learn something through video. You have also searched videos through the platform several times. So please think about what you could teach your audience through videos to help them solve their problems. Ensure the video is of good quality with clear sound. Also, ensure it captures every valuable content to the audience. Preparing videos could be challenging, especially if you are not used to it. Capturing yourself and hearing your voice may be scared but with time, you will get used to it.
The most powerful way to market your product online is through Facebook ads.Unsplash
Use Facebook ads with re-targeting
The most powerful way to market your product online is through Facebook ads. Almost everyone is on Facebook. People also prefer using Facebook because it is relatively cheaper than other platforms. This platform can help you reach a big audience within a short time. On Facebook, you can target the audience by age, interest, relationship, geographical location, and status. This will depend on the product you sell. Products also target a given group of audiences.
The trick to marketing through Facebook ads is not just about click traffic. It requires you to focus on conversations and re-targeting through the pixel. Remember, talks will always engage the customers and build a bond between you. That will ensure you retain all your customers. On the other hand, pixel helps track everyone who comes to your site, and from there, you can build an audience out of them. If you are not aware of installing the pixel, then it is high time you learn how to do so if you want a bigger audience. You can run Facebook ads and also build an audience through the pixel. The two combined will help you track a bigger audience.
Use Email Marketing Sequences
Going through an email marketing sequence is an excellent way to make good sales. These automated messages go out to users once they subscribe to your list. Use your email to build a relationship with the subscriber. It would help if you also were transparent and authentic. Use email responses and clicks to segment. In an online platform, when a person clicks a given link, they show they have some interest in it. Tag that subscriber to market to them later. Also, if a person buys your product, tag them as a buyer. The secret to success using email marketing is to identify your buyers and the subscribers' interest.
Consider partnering with existing brands.Unsplash
Look for Strategic Partnership
The partnership has always made businesses go far. If you are new in the business market, you should consider partnering with existing brands. They already have large audiences and are continually looking for ways to increase their value. You also add to their brand by coming up with something new that could add value to the brand. To be in a successful partnership, you also need to be careful. Look for brands that will align with the products or services you offer.
Business involves looking for people to buy your products. That is because you cannot succeed minus customers. The best way to go about this is to look for the best marketing strategy. The ones mentioned above are just a long list of the marketing strategies you can apply to your business.
(Disclaimer: This is a sponsored article and includes some commercial links.)
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