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Ayushmann, Bhumi To Endorse Value Retail Chain

Bollywood actors Ayushmann Khurran and Bhumi Pednekar have been roped in as brand ambassadors for value retail chain V Mart.

Bhumi Pednekar
Bhumi Pednekar. (Wikimedia Commons)

Bollywood actors Ayushmann Khurran and Bhumi Pednekar, who have starred together in “Dum Laga Ke Haisha” and “Shubh Mangal Saavdhan”, have been roped in as brand ambassadors for value retail chain V Mart.

The actors’ strong connect with the aspirational and young middle-class families makes them a perfect fit for the brand, a statement said.

“The value retailer is taking fashion to the hinterland of the country, where the actual India resides. It offers the best of styles and trends for all age groups under one roof. I love the menswear collection at V-Mart as it offers a great mix of trends and value-pricing, making it a great destination for affordable fashion shopping,” Ayushmann said in a statement.

Ayushmann Khurana
Ayushmann Khurana (Wikimedia Commons)

Bhumi was impressed by the chain’s reach in the tier-2, 3 and 4 towns in India.

“It is really exciting to be associated with a brand which is providing latest fashion trends to the young and aspirational middle-class residing away from the metros,” she said.

The brand campaign is designed by Dentsu Impact.

Snehal Shah, Senior Vice President – Marketing and Operations, V-Mart Retail Ltd, said: “We are super excited to associate with young talents like Ayushmann and Bhumi. We are a brand that believes in hard work, understands the requirements and dreams of the country that resides outside the reach of metros.

“It is these beliefs and values which make both Ayushmann and Bhumi a great fit to represent us as our brand ambassadors. Making their way into the tinsel town through sheer hard work and talent, their stories are what connects and resembles with the millions enduring through daily struggle and yet daring to dream big.”  BollywoodCountry

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15 Crore Opening In China Of “Toilet” Akshay Kumar Is Overwhelmed

The film's actress Bhumi Pednekar was excited for its release there.

15 Crore Opening In China Of
Process of prosthetics has made me calmer, patient: Akshay Kumar. flickr

Bollywood star Akshay Kumar is overwhelmed with the love the audience in China has given to his film “Toilet Hero” — originally titled “Toilet: Ek Prem Katha” — which has made over Rs 15 crore at the Chinese box office on its opening day.

“Thank you audiences in China for your appreciation for ‘Toilet Hero’. Delighted to receive so much love,” Akshay tweeted on Saturday.

The movie, which deals with the subject of sanitation and the need for toilets, opened in China — an emerging market for Bollywood films — on Friday.

It hit 4,300 screens in China, according to Reliance Entertainment, which released the movie in the country.

“‘Toilet Hero’ makes a whopping 15 million Yuan equivalent to Rs 15.8 crore on Day 1 at the Chinese box office! This is the third biggest opening of Indian films in China,” read a post from the official Reliance Entertainment Twitter handle.

Toilet- ek prem katha
Toilet- ek prem katha, flickr

The film’s actress Bhumi Pednekar was excited for its release there.

“Thank you again for all the love & support we have already got and really hope that we get the same all over again,” she had tweeted on Friday.

Also read: Akshay Kumar lends support niine movement

China has become receptive to Indian films, given the popularity of movies by Aamir Khan. Even “Baahubali 2: The Conclusion” found several takers, followed by Irrfan Khan’s “Hindi Medium” and Salman Khan’s “Bajrangi Bhaijaan”. (IANS)