Get subscribed to our newsletter
Get interesting updates to your email inbox.
Before the Internet, small businesses had a difficult time keeping up with large corporations in terms of sales and promotions, and SEO. The latter can allocate massive budgets on TV and billboard advertisements while the former relied mostly on word-of-mouth marketing by their loyal customers as well as quality customer service.
Nowadays, small businesses have leverage with the rise of digital marketing and search engine optimization (SEO). It has become more affordable to promote your products and services online. As a business owner, you can take advantage of this technology by taking classes on Web Marketing123 for Beginners and learning the ropes through several online resources.
If you’re still hesitant, here are some reasons why you should invest in SEO:
- It Boosts Organic Traffic
Organic traffic talks about the number of people who visits your website through unpaid search results as opposed to visitors who are directed to your page through paid advertising. SEO improves organic traffic since it increases your search engine ranking which gives it more exposure to potential clients and can result in a higher conversion rate.
A few pro SEO tips for you to boost organic traffic:
- Create relevant and current content to attract and keep your target audience engaged
- Optimize anchor texts and backlinks to connect with brands related to your business
- Share your posts on social media to reach potential customers on various platforms
- It Lends Credibility to Your Company
One of SEO’s goals is to lay a sturdy foundation for your site and make it easily discoverable when your target market searches for relevant keywords online. However, building your customers’ trust for your company does not happen in an instant. It takes time and effort to be able to establish your brand as an expert in your particular industry. That’s why SEO is a worthy investment because it is a valuable tool in helping you achieve that goal.
- It Increases Brand Awareness
Unlike large corporations whose brands are already household names, it’s a struggle for small businesses to get their names known by people all over the world. SEO can help with this issue since it utilizes the power of the Internet to reach a global audience. This means that, even if you’re based in the United States, consumers from Europe, Asia, and Africa can enjoy your products and services.
How does SEO increase brand awareness? It does this through:
- Content Marketing – This marketing involves the production of blog posts, videos, and posts on social media that do not directly promote a brand but builds interest in a business’ products or services. With exceptional content and a carefully planned strategy, you can let people know what your brand can contribute to enhancing their quality of life.
- Longtail Keywords – SEO gives you an idea about what your target audience searches for. With this, you can craft content that incorporates these keywords so that potential customers will learn about your company through search engine results.
- Customer Engagement – SEO allows you to interact with your consumers. They can even help promote your brand by sharing your content on their social media profiles.
- It Gives You Value for Your Money
SEO is a cost-effective digital marketing tool. This means that you get more bang out of your buck with this tactic compared to other methods. SEO’s return on investment can be likened to that of the stock market where your keywords serve as your stocks and you wait for the value of those stocks to increase over time.
- It Provides Great Results in the Long Run
Similar to starting your business, SEO requires time and effort in building up traffic for your website. If you want to achieve remarkable results in three to five years, you better start laying the foundations now. Nonetheless, persevere through the rises and falls of your keywords’ effectiveness. There will be times when your keywords won’t work for your brand but over time these are guaranteed to boost your sales and profits as long as you do the best practices of SEO.
- It Brings New Opportunities for Growth
Several factors affect your search engine rankings. SEO can identify those elements and allow you to enhance them to bring more opportunities for your company’s growth. There are times when people use your keywords, but they aren’t searching for your specific product or service. Having them see your brand on the first page of the results for the phrase they searched is an excellent way of gaining new customers all brought to you by SEO.
SEO is beneficial for your business since it improves your brand’s online presence. Invest in finding the right people who can help you attract your target audience, engage with them, and convert them into paying customers. Good SEO lets you understand your customers and stay miles ahead of your competitors.
Amit Rai Jain, a Baghpat-based businessman, has found 16 coins made of silver and copper which have a bull and a horseman engraved on them.
He found the coins from a mound, known locally as the 'Katha mound' in Khekhra, close to the Delhi-Saharanpur highway, on Sunday.
Follow NewsGram on LinkedIn to know what's happening around the world.
Jain told reporters that some of the coins are from the late 12th century AD, which is the era of Rajput king Prithviraj Chauhan.
"I keep frequenting the area, which is rich in archaeological finds. This time, it revealed something considered fascinating in Indian numismatics. The coins which I found belong to a series of Rajput rulers who remained dominant in the region comprising Rajasthan, Haryana, and the western Gangetic plains from the eighth century to 12th century AD," he said.
Jain, is a member of the Culture and History Association, an organisation comprising historians from western Uttar Pradesh.
K.K. Sharma, head of the department of history, Multanimal Modi College, Modinagar, confirmed the antiquity of the coins.
Picture of some ancient coinsUnsplash
"This is an interesting find as the area remained with the Rajput kings for a couple of centuries. Horse and bull inscriptions on coins were quite common in those days. Horses used to be the primary vehicle of soldiers during battles and their depiction on coins is not a surprise. In fact, close to two dozen rulers between the seventh and 17th centuries used horses in some form or the other on their coins," he said.
Baghpat is well-known for the discovery of interesting historical artifacts, the most sensational being three chariots unearthed during the Archaeological Survey of India excavation held in Sinauli in June 2018, which marked the 'first-ever' physical evidence of Bronze Age chariots in India.
In 2006, Sinauli had revealed Harappan-era burial grounds where several discoveries were made such as that of painted grey ware pottery, skeletons, bronze swords, and copper vessels.
Keywords : ancient, coins, silver, copper, archaeological, kings, discovery, historical, artifacts, Uttar Pradesh, India, Rajput.
- Akita Inu and Floki Inu – The Clueless Canine Coins and HUH ... ›
- Shiba Inu, Evergrow and HUH Token: 3 cryptocurrencies to watch ... ›
With an aim to examine the wide-ranging narratives and the very definitions of the art of sculpture, Palette Art Gallery's forthcoming exhibition, 18 Dimensions - is a show dedicated to sculptures underlining the important works by 18 contemporary artists, who have made a significant impact on the Indian and Global art landscape.
Bringing a seductive edge to the visual arts, an element of pleasure to one's life and working environment, the exhibit is an effort to showcase a broad scope of contemporary sculpture from the abstract and the minimal to the popular, making socio-political commentary that is deeply contemplative and thought-provoking.
Follow NewsGram on Facebook to stay updated.
The show reflects on a large number of materials and methods from casting to the modes of assemblage as well as minimalism, conceptualism making visible the process of making in most of the works.
Also Read : What Remains, art exhibition at Kala Ghoda
Featuring over 18 artists, the intention is to present a range and variety of sculptural expressions and encourage viewer participation and physical engagement with artworks once again, as the city opens up to mobility from the studios of Arunkumar HG, Ashiesh Shah, Gigi Scaria, G. R. Iranna, L. N. Tallur, Narayan Biswas, Mrinalini Mukherjee, Manjunath Kamath, Pooja Iranna, Himmat Shah, Jagannath Panda, Rajesh Ram, Riyas Komu, Sangam Vankhade, Sumedh R, Subodh Gupta, Sudarshan Shetty, Valay Shende, Vibha Galhotra and Vipul Kumar, the exhibition studies their involvement with the influences probing the limits and possibilities inherent in a sculpture's inescapable three-dimensional physicality.
One of the highlights of the show includes a selection of the rare hemp works by artist Mrinalini Mukherjee. Known for her distinctly contemporary style and use of dyed and woven hemp fibre, she worked with an unconventional material in the world of sculpting. Her four-decade-long career was an exemplar of a practice dedicated to formulating a language that was a mix of abstraction and figuration.
Keywords : art gallery, sculpture, exhibition, Palette Art Gallery, Bikaner House, New Delhi, contemporary, abstract, materials, conceptualism.
- Capturing The Beauty Of Nature On Bottles With Art - NewsGram ... ›
- Horn Please! Beauty of Truck Art in Pakistan is more of a Cultural ... ›
By Dr Anil Batra
The winter comes with its own set of hassles. New moms have to be careful because they have to take care of themselves and their babies. It becomes imperative to protect babies from the harsh season.
The immune system of newborn babies is developing, which makes them susceptible to respiratory infections. But, you can take preventive measures to keep your child warm and safe. Newborn babies need extra care until their immune system becomes stronger to protect their bodies from the harmful effects of viruses and bacteria that usually become more active in the winter season. A drop in the temperature can aggravate different processes in the body, therefore, moms need to take extra care of newborn babies during winters.
Follow NewsGram on Twitter to stay updated about the World news.
New moms can follow the given tips to take care of their little ones and protect them from the harmful effects of harsh winds blowing outside.
Keep the temperature warm in the baby's room
Use a portable heater in the baby's room to keep the temperature warm. The air becomes dry due to the excessive use of a heater. Therefore, keeping a humidifier to balance the moisture levels.
Also Read : A newborn baby clothing guide
The baby's skin is very sensitive and the harsh, dry, and cold air can make the skin dry. Therefore, apply a good moisturizer to keep it soft and smooth. Choose a moisturizer made of milk cream and butter, especially for children. This will keep the skin of your baby soft.
Massage is important to keep your baby's skin soft and healthy. Massage helps to improve the blood circulation in the body that helps in boosting strength. Use a natural oil to massage the body of your child. Make sure the room is warm where you massage the baby.
Avoid using heavy blankets
You can comfort your baby by laying a light blanket to keep your baby warm. Avoid using a heavy blanket to cover your baby during winters because your baby would not be able to move his arms and legs while sleeping. In this process, your baby may pull it up on its face and this can cause respiratory distress. Thus, use a light blanket and keep the room temperature optimum.
Choose comfortable dressing for your baby. Unsplash
Dress your baby comfortably
Choose comfortable dressing for your baby. Avoid wrapping your baby in thick sweaters, gloves, and socks. This will restrict its movement and he/she will become irritable. Choose clothes depending on the room temperature. The clothes should cover his/her baby but should not restrict movement. You can use light gloves and socks to cover your hands and feet to keep your baby warm at night.
Breastfeeding is the most important activity that can keep your baby healthy. Breast milk consists of required nutrients and antibodies that will enhance the immune system of your baby and will protect him/her against diseases. During breastfeeding your baby will feel warm and cosy that will also give him comfort.
Maintain proper hygiene
Mothers should be careful when handling newborn babies in winters. You will be the first point of contact for your baby. Therefore, make sure you keep yourself clean and healthy. Wash your hands before handling your baby. Germs can easily enter your baby's body through your dirty hands. Therefore, make sure you wash your hands or sanitize them before attending to your baby. Also, ask visitors to wash their hands.
Take care outdoors
If you want to take your child outdoors make sure it is not freezing temperature. Take your child out for fresh air only if the temperature is not too cold and remember to cover your baby properly before taking them out. Taking your baby out will help to give fresh air and will improve their health.
Common issues that may arise in newborn babies during winters
Winter brings flu and other viruses that can easily spread and affect anyone. Common issues that may arise in newborn babies during winters include the following:
Apply a good moisturizer to keep the baby's skin soft and smooth. Unsplash
Parents can take care of their newborn babies from various diseases that may affect them in the winters in the following ways:
If your baby suffers during the winter season, you should consult a pediatrician.
You can give a homemade solution if your baby suffers from a cold. Check with the doctor and you can only give a saline solution or nasal drops.
Keep your baby well hydrated. Keep breastfeeding your baby and also give water if necessary.
Cuddle your baby lovingly and give him warmth along with other precautions.
In the first winter, you can take preventive measures to take care of your little ones and keep them safe. Maintain proper hygiene and keep your house warm. Avoid visitors if your child is not feeling well.
How often to give a bath to your baby in winter?
It is not necessary to give a bath to your baby every day. You can bathe your baby after 2-3 days in winter. You can sponge bathe your newborn every other day in winter.
Check the temperature of the room before giving a bath to your baby. The room temperature should be warm and comfortable for your baby.
Check the temperature of the water. Make sure the water is not too hot or cold. The temperature of the water should be right for the body of your baby. Check the temperature by touching the water with your elbow or wrist.
Use mild soap and shampoo to bathe your baby in winter. Also, apply oil and moisturizer to the skin to keep it soft and prevent skin allergies.
Keywords : winter care, babies, immunity, mothers, temperature, breastfeeding, hygiene, influenza, winter, disease, paediatrician, soft.
- Instagram's Effects On Children Being Probed By US States ... ›
- Newborn Baby Tips - NewsGram - Lens to India from Abroad ›