Wednesday August 21, 2019
Home Business Beginner Cour...

Beginner Course Search Engine Optimization Digital Marketing: Why SEO Is A Worthy Investment

SEO is beneficial for your business since it improves your brand’s online presence

Digital-Marketing Platforms
Digital Marketing is important for the growth of any business.

Before the Internet, small businesses had a difficult time keeping up with large corporations in terms of sales and promotions, and SEO. The latter can allocate massive budgets on TV and billboard advertisements while the former relied mostly on word-of-mouth marketing by their loyal customers as well as quality customer service.

Nowadays, small businesses have leverage with the rise of digital marketing and search engine optimization (SEO). It has become more affordable to promote your products and services online. As a business owner, you can take advantage of this technology by taking classes on Web Marketing123 for Beginners and learning the ropes through several online resources.

If you’re still hesitant, here are some reasons why you should invest in SEO:

  1. It Boosts Organic Traffic

Organic traffic talks about the number of people who visits your website through unpaid search results as opposed to visitors who are directed to your page through paid advertising. SEO improves organic traffic since it increases your search engine ranking which gives it more exposure to potential clients and can result in a higher conversion rate.

Beginner Course Search Engine Optimization Digital Marketing: Why SEO Is A Worthy Investment. Find it out here.

A few pro SEO tips for you to boost organic traffic:

  • Create relevant and current content to attract and keep your target audience engaged
  • Optimize anchor texts and backlinks to connect with brands related to your business
  • Share your posts on social media to reach potential customers on various platforms
  1. It Lends Credibility to Your Company

One of SEO’s goals is to lay a sturdy foundation for your site and make it easily discoverable when your target market searches for relevant keywords online. However, building your customers’ trust for your company does not happen in an instant. It takes time and effort to be able to establish your brand as an expert in your particular industry. That’s why SEO is a worthy investment because it is a valuable tool in helping you achieve that goal.

  1. It Increases Brand Awareness

Unlike large corporations whose brands are already household names, it’s a struggle for small businesses to get their names known by people all over the world. SEO can help with this issue since it utilizes the power of the Internet to reach a global audience. This means that, even if you’re based in the United States, consumers from Europe, Asia, and Africa can enjoy your products and services.

How does SEO increase brand awareness? It does this through:

  • Content Marketing – This marketing involves the production of blog posts, videos, and posts on social media that do not directly promote a brand but builds interest in a business’ products or services. With exceptional content and a carefully planned strategy, you can let people know what your brand can contribute to enhancing their quality of life.
  • Longtail Keywords – SEO gives you an idea about what your target audience searches for. With this, you can craft content that incorporates these keywords so that potential customers will learn about your company through search engine results.
  • Customer Engagement – SEO allows you to interact with your consumers. They can even help promote your brand by sharing your content on their social media profiles.
Hence SEO is a worthy investment.
  1. It Gives You Value for Your Money

SEO is a cost-effective digital marketing tool. This means that you get more bang out of your buck with this tactic compared to other methods. SEO’s return on investment can be likened to that of the stock market where your keywords serve as your stocks and you wait for the value of those stocks to increase over time.

  1. It Provides Great Results in the Long Run

Similar to starting your business, SEO requires time and effort in building up traffic for your website. If you want to achieve remarkable results in three to five years, you better start laying the foundations now. Nonetheless, persevere through the rises and falls of your keywords’ effectiveness. There will be times when your keywords won’t work for your brand but over time these are guaranteed to boost your sales and profits as long as you do the best practices of SEO.

Also Read- 10 Media Outlets From India Selected For YouTube Funding

  1. It Brings New Opportunities for Growth

Several factors affect your search engine rankings. SEO can identify those elements and allow you to enhance them to bring more opportunities for your company’s growth. There are times when people use your keywords, but they aren’t searching for your specific product or service. Having them see your brand on the first page of the results for the phrase they searched is an excellent way of gaining new customers all brought to you by SEO.


SEO is beneficial for your business since it improves your brand’s online presence. Invest in finding the right people who can help you attract your target audience, engage with them, and convert them into paying customers. Good SEO lets you understand your customers and stay miles ahead of your competitors.

Next Story

Three of the Most Important SEO Strategies for Your Business’ Website

These are just three Search Engine Optimization strategies you have to implement in order for your site to rapidly rank in SERP

Below, you can find three pieces of SEO advice that are crucial if you what to grow your business in Google.

Nowadays, building a digital business means knowing what Search Engine Optimization (SEO) tactics to implement first. Regardless of what people want to buy online, they will first head towards search engines. For this reason, the best strategy in order to boost the traffic and sales of your site is to build it while having both search engines, as well as visitors in the back of your mind.

Today, Search Engine Optimization is the most effective process of directing traffic to your site without paying for ads, and for small businesses, it can be a real opportunity, especially if they are in competition with stronger brands. 32% of users click on the first result in Google`s page, so being there is mandatory for every digital business.

Below, you can find three pieces of SEO advice that are crucial if you what to grow your business in Google:

  1. Monitor all changes. Regardless of the SEO strategy you implement and the changes you decide to make first, the most important thing is to monitor them, in other words, to see what impact they have. Otherwise, you will never know if you took the right decision and if you should focus in the same direction or not. 

On this line, you have to choose a metric in order to monitor traffic, whether it is the number of newsletter subscribers, products bought, Google rankings on certain keywords or the percentage of returning visitors. Another important tip is to implement changes one at a time so you can observe their individual impact on your site. 

One common mistake among writers and marketers is writing a release for the sake of SEO. Focusing alone on this matter will make your content look boring, poorly-written and spammy. Pixabay
  1. Create a clear structure of the site. It doesn’t matter what Search Engine Optimization strategy you use if the structure of your site is not coherent. After all, both humans and search engine spiders appreciate an orderly site. Therefore, when you create the site’s architecture, you have to structure it in categories, subcategories, and internal links (which reinforce the structure).

A clear structure will ensure you a double success: the Google crawlers will easily find all the content on your site and will show it in SERP, while users will have a positive experience on your site. Actually, this is one of the most important criteria which should be taken into consideration during the Search Engine Optimization process. 

  1. Build internal, as well as inbound links. Building internal and inbound links is an ongoing process, which has to be taken care of every day. Any new content on your website has to be immediately linked with the rest of the pages because otherwise, it will become “orphan” and it will be much harder to find both for Google crawlers and users. 

Also Read: US Regulator Identifies New Risk on Grounded Boeing 737 Max

As for inbound links (backlinks), they are a key factor through which Google evaluates sites and ranks them in SERP. Nowadays, quality is ahead of quantity, that`s why is important to create backlinks only on strong and relevant sites for your business (this strategy comes with quality content, of course).

These are just three Search Engine Optimization strategies you have to implement in order for your site to rapidly rank in SERP. Of course, there are other strategies as well, which involve creating quality content, favoring the mobile version over the desktop one, as well as eliminating all elements which make your site load slower (this is another key factor taken into consideration by Google).