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Big Fat Indian Wedding: US Suburban Hotels see Bright Spot for Business in it

Renaissance Schaumburg hosted 60 weddings last year in 2015, of which 20 were Indian weddings

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Representational Image. Image source: www.flickr.com
  • With summer weddings witnessing a boost, the suburban hotels have gained much priority
  • An Indian wedding comprising of 400 individuals costs up to $250,000 on an average
  • Chicago is the second city with highest Indian American population

Indian Weddings are indeed ‘Big’ and ‘Fat’! Perhaps, it is one of the expensive celebrations and on an average, weddings for Indian couples have about 400 guests and cost around $250,000, said a report by Indian Wedding Magazine. Due to huge investment and grandeur, that the wedding celebrations bring with it, the suburban hotels are therefore planning to educate their staffs on how to appeal to Indian families.

Earlier the Indian weddings were popular with Indian hotels or event management companies purely a national business, but now this business has spread its wings across the globe and is considered as one of the major businesses across several countries. With summer weddings witnessing a boost, the suburban hotels have gained much priority.

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Even though the grandeur of the Indian weddings bring smile to many, but it gets difficult for many to meet the expenses. Therefore, people belonging to middle class or lower middle class in particular, start saving for the wedding right from the birth of a child. Conditions are precarious in case of a girl child as demand for dowry is rampant in India, even after it is considered as a punishable offence in Indian Law.

Schaumburg Renaissance. Image Souce: Wikimedia Commons
Schaumburg Renaissance. Image Source: Wikimedia Commons

Last Week Seema Jain, director of multicultural affairs for Marriott International, was invited in Renaissance Schaumburg to witness how one can attract more business in this season. A Mehendi artist applied the henna on the hands of the employees, while Jain made them understand about Indian weddings by using some video clips from Bollywood movies. Renaissance Schaumburg hosted 60 weddings last year, of which 20 were Indian weddings, said a report.

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A mehendi artist applying mehendi on a bride. Image source: hdmehndi.blogspot.com
A mehendi artist applying mehendi on a bride. Image source: hdmehndi.blogspot.com

According to US Census, Chicago is the second city with highest Indian American population in the country. An Indian wedding of 1500 people accounts for  $2 million. To help in smooth and easy going functions, there are wedding planners who plans especially for Indian weddings.

Unlike other weddings, an Indian wedding accompanies many functions like Mehendi, Sangeet and others and hence, attracting a good deal of money from the families. A wedding of an Indian Couple attracts 3 times money from that of others.

“A South Asian wedding is actually a production,” quoted Sabrina Hans, who has been planning Indian weddings in the Midwest for more than 15 years to Associated Press. Naturally, huge profit in the business, makes it a luring option for businessmen.

-This article is compiled by a staff-writer at NewsGram.

ALSO READ:

  • AJ Krish

    With so many weddings taking place abroad, it is not a wonder that the suburban hotels are adapting to Indian customers and catering to their needs.

  • Aparna Gupta

    Its awesome that our Indian culture is gaining popularity abroad. They should also know about Indian wedding.

SHARE
  • AJ Krish

    With so many weddings taking place abroad, it is not a wonder that the suburban hotels are adapting to Indian customers and catering to their needs.

  • Aparna Gupta

    Its awesome that our Indian culture is gaining popularity abroad. They should also know about Indian wedding.

Next Story

7 Jobs that You Should Outsource for Your Business

Know all the jobs that you need to outsource for a successful business

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Business
Here's a list of seven jobs that you need to outsource in order to make your business successful. Pixabay

As a business, your main goal at the end of the day is to be as profitable as possible. Whether that’s by bringing in more customers or releasing a new product, you want to make sure your business doesn’t approach the red.

Another key strategy is to ensure your expenses aren’t too high. Cutting costs here and there can do wonders for your bottom line. 

But, there’s always the catch that you have to spend money to make money. But when you spend money, you want to make sure that you’re maximizing your dollar.

One of the best ways to maximize your dollar is by outsourcing some of the work, which is happening more and more every year. That way you know you’re getting the best results without dumping your wallet’s content on the table.

If you’re expanding your business or looking for some help, we have a few jobs that you could outsource to get the best results possible.

Business Customer support
A customer support service is a must for a business. Pixabay

Customer Support

Even though it may seem like you should have your customer support in house at all times, many businesses choose to outsource their front-line. Many customer support agents and representatives work from home, further cutting down costs.

These people don’t have to be on the phone, as text and chat support is becoming more and more popular every year as it is quicker and simpler for many.

Data Entry

Although sometimes a menial task, data entry is one of the jobs that is commonly outsourced and can be done by anyone with a computer and internet connection. 

Many companies pride themselves on being cost-friendly and efficient, meaning you can get quick results for your necessary work without spending top dollar.’

Accountants

A much more specialized job, accountants can be outsourced for small size businesses. If you have less than 50 employees, you likely aren’t going to need an accountant at your office full-time.

But, it helps to have one you can contact easily with any payroll or tax questions that arise. You’ll also want someone whom you can meet with on a regular basis to ensure communication is both open and effective.

Web Design

Unless your company revolves around IT and web design, you can outsource this work to build your websites or work on behind the scenes tech items.

Web designers will make sure everything is running smoothly for your online world, not just your website. While there are more specialized IT reps out there, they can give you many tips and tricks to make sure your online presence is guarded and safe, while also making your home page look fantastic.

HR business
Every business is incomplete with Human Resource. Pixabay

Human Resources

Once again, this largely depends on the size of your business but small businesses likely don’t need an HR rep in the building at all times. That’s why it’s a great idea to outsource this responsibility to a company that can handle many tasks.

Many startups and small businesses have much more to focus on than choosing benefits or managing through a mountain of paperwork, so it’s best to let someone else take care of that so you can focus on growing your business. 

IT

Similar to web design, you probably aren’t going to need an IT specialist available at all times. They can handle more specific tasks like security, software development, and programming. 

Plus, it’s highly unlikely that you’ll run into a computer problem you can’t fix by yourself every day. If you have a bunch of new employees coming in, make sure to schedule their computer setup all in one day to make it easy for everyone.

Personal Assistants

Wait a second, isn’t the idea of personal assistants supposed to be they’re always there when you need them to handle calls and schedule appointments?

With so many of these processes being automated, it’s now becoming more of a norm to outsource personal assistants or even have a part-time remote worker to make sure everything runs smoothly. 

Also Read- The Dangers of Following Fad Diets: Recognizing the Top 3 Signs

They can do much more than handle calls, like setting up meetings or handling plenty of logistical questions. This also takes the burden off of your schedules, moving away from the nitty-gritty and focusing on the big picture of your business.