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Big Fat Indian Wedding: US Suburban Hotels see Bright Spot for Business in it

Renaissance Schaumburg hosted 60 weddings last year in 2015, of which 20 were Indian weddings

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Representational Image. Image source: www.flickr.com
  • With summer weddings witnessing a boost, the suburban hotels have gained much priority
  • An Indian wedding comprising of 400 individuals costs up to $250,000 on an average
  • Chicago is the second city with highest Indian American population

Indian Weddings are indeed ‘Big’ and ‘Fat’! Perhaps, it is one of the expensive celebrations and on an average, weddings for Indian couples have about 400 guests and cost around $250,000, said a report by Indian Wedding Magazine. Due to huge investment and grandeur, that the wedding celebrations bring with it, the suburban hotels are therefore planning to educate their staffs on how to appeal to Indian families.

Earlier the Indian weddings were popular with Indian hotels or event management companies purely a national business, but now this business has spread its wings across the globe and is considered as one of the major businesses across several countries. With summer weddings witnessing a boost, the suburban hotels have gained much priority.

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Even though the grandeur of the Indian weddings bring smile to many, but it gets difficult for many to meet the expenses. Therefore, people belonging to middle class or lower middle class in particular, start saving for the wedding right from the birth of a child. Conditions are precarious in case of a girl child as demand for dowry is rampant in India, even after it is considered as a punishable offence in Indian Law.

Schaumburg Renaissance. Image Souce: Wikimedia Commons
Schaumburg Renaissance. Image Source: Wikimedia Commons

Last Week Seema Jain, director of multicultural affairs for Marriott International, was invited in Renaissance Schaumburg to witness how one can attract more business in this season. A Mehendi artist applied the henna on the hands of the employees, while Jain made them understand about Indian weddings by using some video clips from Bollywood movies. Renaissance Schaumburg hosted 60 weddings last year, of which 20 were Indian weddings, said a report.

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A mehendi artist applying mehendi on a bride. Image source: hdmehndi.blogspot.com
A mehendi artist applying mehendi on a bride. Image source: hdmehndi.blogspot.com

According to US Census, Chicago is the second city with highest Indian American population in the country. An Indian wedding of 1500 people accounts for  $2 million. To help in smooth and easy going functions, there are wedding planners who plans especially for Indian weddings.

Unlike other weddings, an Indian wedding accompanies many functions like Mehendi, Sangeet and others and hence, attracting a good deal of money from the families. A wedding of an Indian Couple attracts 3 times money from that of others.

“A South Asian wedding is actually a production,” quoted Sabrina Hans, who has been planning Indian weddings in the Midwest for more than 15 years to Associated Press. Naturally, huge profit in the business, makes it a luring option for businessmen.

-This article is compiled by a staff-writer at NewsGram.

ALSO READ:

  • AJ Krish

    With so many weddings taking place abroad, it is not a wonder that the suburban hotels are adapting to Indian customers and catering to their needs.

  • Aparna Gupta

    Its awesome that our Indian culture is gaining popularity abroad. They should also know about Indian wedding.

SHARE
  • AJ Krish

    With so many weddings taking place abroad, it is not a wonder that the suburban hotels are adapting to Indian customers and catering to their needs.

  • Aparna Gupta

    Its awesome that our Indian culture is gaining popularity abroad. They should also know about Indian wedding.

Next Story

Google Acquires No-Code Application Development Platform AppSheet to Help Businesses

"The deal is subject to customary closing conditions, and is expected to close in the coming weeks," said Google

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Google
Google also announced the acquisition of Pointy, a company based in Dublin, Ireland that has helped thousands of local retailers bring their product inventory online. Pixabay

Google has acquired leading no-code application development platform AppSheet to help businesses create and extend applications without coding.

AppSheet is used by a number of enterprises across a variety of industries. The acquisition will help enterprises empower millions of citizen developers to more easily create and extend applications without the need for professional coding skills, Google said in a statement.

“With this acquisition, customers will be able to develop richer applications at scale that leverage not only Google Sheets and Forms which are already popular with customers, but other top Google technologies like Android, Maps and Google Analytics,” said Amit Zavery Vice President, Business Application Platform, Google Cloud.

Founded in 2012 in Seattle, AppSheet’s customers include Pepsi, Toyota, Whirlpool, the Global Cancer Institute, Costco and the University of Michigan, among others. “AppSheet customers can continue to integrate with a number of cloud-hosted data sources including Salesforce, Dropbox, AWS DynamoDB and MySQL,” said Zavery.

AppSheet complements Google Cloud’s strategy to reimagine the application development space with a platform that helps enterprises innovate with no-code development, workflow automation, application integration and API management as they modernise their business processes in the cloud. “As we’ve matured, so has the IT industry, and there is now a tremendous pent-up demand for enterprise automation,” said Praveen Seshadri, AppSheet CEO.

Google
Google has acquired leading no-code application development platform AppSheet to help businesses create and extend applications without coding. Pixabay

“With the rise of low- and no-code platforms, citizen development has emerged as the strategic way for modern organisations to invest, innovate, and compete,” he added. Google also announced the acquisition of Pointy, a company based in Dublin, Ireland that has helped thousands of local retailers bring their product inventory online.

ALSO READ: Popular Dating Apps Including Tinder Share User Data With Dozens of Companies

With Pointy, merchants simply plug a small box into their barcode scanner or install the Pointy app on their point of sale system, which surfaces the products that they sell directly into the “See what’s in store” section of their business profile on Google Search.

“The deal is subject to customary closing conditions, and is expected to close in the coming weeks,” said Google. (IANS)