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Binge-watching Netflix For Husband and Wife Can Be Bad

Binge-watching Netflix with your wife can ruin your night

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Netflix recently introduced a binge-watching contract for couples and families to regulate the way they watch TV together. Pixabay

As you sit through the night to binge-watch “Sacred Games Season 2” on Netflix, the no-sleep agreement with your wife may not be enough for you both to enjoy the show without fights.

New research from Lancaster University of Warwick and Relational Economics Ltd. suggests that streaming and subscription TV providers like Netflix need to consider several factors to ensure their services provide value to their customers.

“Firms need to think about how they can facilitate collaboration among families in their use of subscription TV.

“For example, there is the potential to use technologies such as Alexa to identify areas of value destruction and to intervene — for instance, by detecting when one person regularly talks during a certain programme and setting up a recording, so nothing is missed,” said Helen Bruce from Lancaster University.

Netflix recently introduced a binge-watching contract for couples and families to regulate the way they watch TV together.

The ‘contract’ offers five rules that binge-watch partners have to sign on with Netflix.

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New study suggest Netflix that services provide value to their customers.

The rules are: “I won’t fall asleep; I won’t get distracted by my phone causing the other person to rewind because I missed something; I won’t continue watching a show without the other person present; I won’t talk whilst the show is on and in the event that I come across a spoiler, I won’t share it with the other person”.

According to the study published in the Journal of Business Research, TV companies battling to preserve the shared experience of scheduled TV viewing in an era of 24/7 streaming and personalized viewing need more than binge-watching contracts and no-sleeping agreements to keep customers.

“From our research, we found families value more than just watching TV together, though the ability to do so — and to customise those experiences — remains extremely important, and a key reason why families continue to spend often significant sums of money each month on TV subscriptions,” explained Bruce.

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Netflix has brought a new trend of binge watching. IANS

House value can be destroyed where the actions of one family member are detrimental to others.

“For instance, a person might disrupt family viewing by talking loudly, delete recorded shows that someone else wanted to watch, or make disparaging comments about another party’s tastes in TV shows,” the findings showed.

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Streaming service providers need to provide resources that are easily integrated into consumers’ lives, as well as providing reliability and quality.

“They also need to respond to common problems, where patterns of behaviour which cause difficulties — and thus a loss of value — are repeated across users, Bruce said. (IANS)

Next Story

India has the Highest Film Viewing on Netflix

70% Netflix users in India watch one film in a week

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According to Netflix, 70% Netflix users in India watch one film in a week. Pixabay

Seventy per cent Netflix subscribers watch at least one film a week in India and as a percentage of overall time spent on the streaming platform, film viewing in the country is the highest for any country worldwide, the streaming giant said on Monday while announcing its list of most popular titles of 2019.

Celebrating shows and films that highlight the diversity of its content and the varied tastes of its members, the streaming behemoth said Sacred Games Season 2 (series) was the most popular release of 2019 in India followed by Kabir Singh (film), Article 15 (film), Bard of Blood (series), Drive (film), Badla (film), House Arrest (film),
6 Underground (film), Delhi Crime (series) and Chopsticks (film) at the 10th spot.

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This year has been an incredible one especially for Netflix films in the country as they have taken four of the top 10 slots. Pixabay

“We’re always looking for new ways to help people find something to watch on Netflix, and knowing what’s popular is a helpful signal. These 2019 ‘What We Watched’ lists should be especially useful over the holidays when Google searches for ‘what to watch on Netflix’ are at their peak,” the company said in a statement.

According to the firm, these lists are ranked by the number of accounts choosing to watch at least two minutes of a series, movie or special during its first 28 days on the platform in 2019.

“We are pleased at how overwhelmingly popular Netflix’s shows and films have become — with our Original series and films featuring prominently in the lists,” the company added.

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This year has been an incredible one especially for Netflix films in the country as they have taken four of the top 10 slots.

The company added that across 2019 and 2020 it will invest Rs 3,000 crore in content in India. (IANS)