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BJP’s membership drive in Jharkhand runs out of steam

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Photo credit: demotix.com

The ruling BJP’s much-hyped campaign to add hundreds of thousands of new members in Jharkhand seems to have run out of steam.

The Maha Sampark Abhiyaan in the state ended on July 31, during which 45 lakh potential members gave the Bharatiya Janata Party a missed call.

BJP activists were to go physically to the homes of such people and help them become active members.

Party insiders say most party workers failed to do that. According to informed sources in the party, the special campaign failed to add even 50 percent of the total target.

Photo credit: PTI
Jharkhand Chief Minister Raghubar Das/PTI Photo

Jharkhand BJP vice president Deepak Prakash said: “The Maha Sampark Abhiyan will continue. There was a special drive in July. We will achieve our target.

“There were many factors, including monsoon, because of which the party could not achieve the desired result,” he said.

But party insiders give a different account of what they say is the reality.

They said there were several reasons why BJP workers did not show the enthusiasm expected of them in the membership drive.

One common refrain is that although the BJP leads its first government with a legislative majority in the state, it has failed to recognize the contribution of workers and give them their due.

Moreover, the delay in constituting the boards and corporations has created resentment among party workers.

Many are also aggrieved that neither officials nor the government machinery listens to their problems.

Chief Minister Raghubar Das’ fiat that BJP workers should not be lobbying for party posts or seek transfers or postings of officials has not gone down well with the activists.

A senior party worker said on the condition of anonymity that there were no solid achievements of the BJP government over the past six months — in the areas of law and order, health, employment and more.

“The chief minister himself has apologised to the people for failing to improve the power scenario in the state,” the source added.

The lack of enthusiasm vis-a-vis Maha-Sampark Abhiyaan  is giving headaches to party leaders in the state as BJP president Amit Shah is very serious about it – and wants it to succeed at all costs.

He had told the state leadership in Kolkata last month to give “100 percent” to the drive.

 

(IANS)

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Facebook Rolls out its Transparency Tools for Global Advertisers

In countries where Facebook is not yet detecting or reviewing these ads, “these tools provide their constituents with more information about who’s influencing their vote — and we suggest voters and local regulators hold these elected officials and influential groups accountable as well”

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FILE - An Indian man surfs a Facebook page at an Internet cafe in New Delhi, India, Feb. 9, 2016. VOA

Facebook has rolled out its transparency tools globally for advertisers wanting to place ads about social issues, elections or politics.

The social networkin0g platform already requires that advertisers get authorized and add disclaimers to political ads in over 50 countries and territories, including in India.

“Now we’re expanding proactive enforcement on these ads to countries where elections or regulations are approaching, starting with Ukraine, Singapore, Canada and Argentina,” Sarah Schiff, Product Manager at Facebook said in a blog post on Tuesday.

As part of the authorization process for advertisers, Facebook confirms their ID and allow them to disclose who is responsible for the ad, which will appear on the ad itself.

The ad and “Paid for by” disclaimer are placed in the Ad Library for seven years, along with more information such as range of spend and impressions, as well as demographics of who saw it.

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FILE – The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York’s Times Square, March 29, 2018. VOA

“The authorization process will not change in countries where we’ve previously launched, and people who previously authorized will not need to reauthorize,” said the company.

“Beginning today, we will systematically detect and review ads in Ukraine and Canada through a combination of automated and human review. In Singapore and Argentina, we will begin enforcement within the next few months,” said Facebook which also plans to roll out the Ad Library Report in both of those countries after enforcement is in place.

Also Read: WhatsApp to No Longer Support Android 2.3.7 and iOS 7 in Year 2020

“We’re also rolling out access to our Ad Library API globally so regulators, journalists, watchdog groups and other people can analyze ads about social issues, elections or politics and help hold advertisers and Facebook accountable,” said Facebook.

In countries where Facebook is not yet detecting or reviewing these ads, “these tools provide their constituents with more information about who’s influencing their vote — and we suggest voters and local regulators hold these elected officials and influential groups accountable as well”. (IANS)