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Bollywood joins hands against breast cancer, urges people to pay attention

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Breast Cancer
Bollywood joins hands against breast cancer, urges people to pay attention
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New Delhi, Oct 5 : Some of the Bollywood celebrities including Aditi Rao Hydari, Arjun Kapoor, Ali Fazal came together to organically lend their support to an initiative titled #PayAttention, that urges women to take up breast self-examination.

Avon, the women’s beauty brand bringing new dimensions to beauty, launched #PayAttention on September 7 and now many Bollywood celebrities are urging people to pay attention.

Aditi Rao Hydari, Brand Ambassador, Avon India: I have always believed in the brand ethos of “Beauty with a Purpose” and for me beauty always has a purpose in terms of saving lives and making a difference. With this initiative, we urge women and men to spend a few minutes to #PayAttention to themselves through a breast self-examination.

“With knowledge, we can win the battle against Breast Cancer. Few minutes every month can help you detect early symptoms and early detection is early cure.”

Arjun Kapoor: It is a fantastic initiative and I will like to help in any way possible.”

Ashwiny Iyer Tiwari, director of “Bariely ki Barfi”: In the past two years, two of my friends were diagnosed with breast cancer. With their strong willpower, they overcome this disease and their life has completely changed after the diagnosis. I believe it can happen to anyone, even young women.”

Kriti Sanon: It is absolutely true that breast cancer can happen at a young age too. I am glad Avon India has initiated this drive for awareness

Kiara Advani: Awareness is the Key! Let’s spread the word ladies. A breast self-exam can save your life!”

Mini Mathur: Don’t wait to discover breast cancer when you’re ‘old’. Girls be aware it can strike you in teenage as well. Please resist it with checkups.

The campaign has unified more than 100 million people to give voice to a larger purpose – save million lives through early detection using a breast self-examination.(IANS)

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Here’s How Exercise Can Help Breast Cancer Survivors

Among those who completed the program, those who received the lifestyle intervention were about 50 per cent more likely to have disease-free survival than those who received the general recommendations

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How exercise can help breast cancer survivors. Pixabay

Survivors of early-stage breast cancer who exercise and eat a healthy diet are more likely to lose weight and experience higher rates of disease-free survival, a new study suggests.

The research is based on an examination of a lifestyle intervention that included exercise, diet, and at least one other component such as counselling, stress management, and discontinuing tobacco smoking.

The study showed that obesity and low physical activity are associated with higher risks of developing breast cancer, as well as an increased risk of recurrence and reduced survival.

“Lifestyle intervention might improve the prognosis of breast cancer patients if adherence is high,” said Wolfgang Janni from the University of Ulm in Germany.

“Many breast cancer survivors would like to contribute actively to improving their prognosis, and guiding them on lifestyle factors that can help them control weight is one possible way to positively impact patient outcomes,” said Janni.

For the study, the researchers enrolled 2,292 women among which all had a body mass index of 24 or higher.

Cancer
Cancer Ribbon. Pixabay

Some women were randomly assigned to receive either telephone-based lifestyle intervention for two years while others received general recommendations for a healthy lifestyle alone.

Those who received the telephone calls were given advice on how to improve their diets, lower fat intake, increase physical activity, achieve moderate weight loss and other tips that were geared to their specific needs.

Findings, presented at the 2018 San Antonio Breast Cancer Symposium in the US, demonstrated that patients in the lifestyle intervention arm had lost an average of one kg, while the patients in the control group had gained an average of 0.95 kg.

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Overall, 1,477 patients completed the lifestyle intervention. Those who completed the program had a 35 per cent higher rate of disease-free survival than those who began the program but did not complete it.

Among those who completed the program, those who received the lifestyle intervention were about 50 per cent more likely to have disease-free survival than those who received the general recommendations. (IANS)