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Bollywood joins hands against breast cancer, urges people to pay attention

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Breast Cancer
Bollywood joins hands against breast cancer, urges people to pay attention

New Delhi, Oct 5 : Some of the Bollywood celebrities including Aditi Rao Hydari, Arjun Kapoor, Ali Fazal came together to organically lend their support to an initiative titled #PayAttention, that urges women to take up breast self-examination.

Avon, the women’s beauty brand bringing new dimensions to beauty, launched #PayAttention on September 7 and now many Bollywood celebrities are urging people to pay attention.

Aditi Rao Hydari, Brand Ambassador, Avon India: I have always believed in the brand ethos of “Beauty with a Purpose” and for me beauty always has a purpose in terms of saving lives and making a difference. With this initiative, we urge women and men to spend a few minutes to #PayAttention to themselves through a breast self-examination.

“With knowledge, we can win the battle against Breast Cancer. Few minutes every month can help you detect early symptoms and early detection is early cure.”

Arjun Kapoor: It is a fantastic initiative and I will like to help in any way possible.”

Ashwiny Iyer Tiwari, director of “Bariely ki Barfi”: In the past two years, two of my friends were diagnosed with breast cancer. With their strong willpower, they overcome this disease and their life has completely changed after the diagnosis. I believe it can happen to anyone, even young women.”

Kriti Sanon: It is absolutely true that breast cancer can happen at a young age too. I am glad Avon India has initiated this drive for awareness

Kiara Advani: Awareness is the Key! Let’s spread the word ladies. A breast self-exam can save your life!”

Mini Mathur: Don’t wait to discover breast cancer when you’re ‘old’. Girls be aware it can strike you in teenage as well. Please resist it with checkups.

The campaign has unified more than 100 million people to give voice to a larger purpose – save million lives through early detection using a breast self-examination.(IANS)

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Novel AI Method Predicts Future Risk of Breast Cancer

The advantages held across different subgroups of women, said the study published in the journal Radiology

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Cancer
Cancer Ribbon. Pixabay

Researchers have developed a new tool with advanced artificial intelligence (AI) methods to predict a woman’s future risk of breast cancer.

For the study, the researchers used almost 90,000 full-resolution screening mammograms from about 40,000 women to train, validate and test the deep learning model.

“There’s much more information in a mammogram than just the four categories of breast density, “said study lead author Adam Yala from the Massachusetts Institute of Technology (MIT) in the US.

“By using the deep learning model, we learn subtle cues that are indicative of future cancer,” Yala added.

The research team recently compared three different risk assessment approaches. The first model relied on traditional risk factors, the second on deep learning that used the mammogram alone, and the third on a hybrid approach that incorporated both the mammogram and traditional risk factors into the deep learning model.

Cancer patient
Cancer patient.

The deep learning models yielded substantially improved risk discrimination over the Tyrer-Cuzick model, a current clinical standard that uses breast density in factoring risk.

When comparing the hybrid deep learning model against breast density, the researchers found that patients with non-dense breasts and model-assessed high risk had 3.9 times the cancer incidence of patients with dense breasts and model-assessed low risk.

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The advantages held across different subgroups of women, said the study published in the journal Radiology.

“Unlike traditional models, our deep learning model performs equally well across diverse races, ages and family histories,” said Regina Barzilay, Professor at MIT. (IANS)