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Bollywood Superstar Shah Rukh Khan launches much-awaited Trailer of his Film ‘Raees’ amidst Fans

To promote the trailer launch, a short teaser was shot in which SRK himself invited people to the theatres to be part of the event

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A still from the trailer Raees, Youtube
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Mumbai, Dec 7, 2016: Bollywood Superstar Shah Rukh Khan on Wednesday launched the much-awaited trailer of his forthcoming film “Raees” in theatres and also interacted live with his fans across cities like Mumbai, Indore, Ahmedabad, Kolkata, Bengaluru, Hyderabad and Jaipur.

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The big screen trailer launch of “Raees” mesmerised audiences in 10 theatres, thanks to digital cinema distribution network and in-cinema advertising platform UFO Moviez’s latest initiative Curtain Raiser.

Curtain Raiser empowers a brand to interact live with audiences across their network of over 5,000 screens.

Shah Rukh, stationed at UFO Moviez’s central studio, interacted with audiences for an hour.

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To promote the trailer launch, a short teaser was shot in which SRK himself invited people to the theatres to be part of the event.

Founder and Managing Director of UFO Moviez Sanjay Gaikwad said in a statement: “It was great to execute and present the world’s first-ever interactive big screen trailer launch.”

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The film’s producer Ritesh Sidhwani said: “The trailer of the film has released in as many as 3,500 screens pan India. The launch is a revolutionary concept which has helped us reach out to a larger audience and celebrate the movie-goer in its purest form through the advanced technology of UFO Moviez.” (IANS)

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Shah Rukh Khan Feels The Need of Video Literacy in Our Country

On work front, Shah Rukh will be seen in Anand L. Rai's "Zero" followed by Mahesh Mathai's "Saare Jahaan Se Achha" playing role of an Indian astronaut Rakesh Sharma

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A fan Dangal between the onscreen Dangal girls for Shah Rukh Khan
Shahrukh Khan, VOA

Bollywood superstar Shah Rukh Khan has said that we need to have video literacy in our country.

Shah Rukh Khan was addressing the media at the “Mumbai 2.0” event here on Saturday. It was organised by the Government of Maharashtra along with Chief Minister Devendra Fadnavis.

Shah Rukh said that he wants to work towards growing video literacy in India, he said, “Now I have got the opportunity to do something at least in my field from which our younger generation can learn something. I think with social media, media itself has become a larger platform than it was just with television and films whether it was Indian films or even international television,”

“Social media is making everybody media savvy and I feel we still don’t have video literacy in our country. Cinema is an audio-visual medium and our culture is mainly based on talking. We are the people who listen to music and we talk a lot in our country but we don’t give importance to visual medium. We have poets, writers and singers but visual medium is growing so fast all over the world.”

Shah Rukh Khan
We need to have video literacy in India: Shah Rukh Khan.

Shah Rukh added that one has to learn to differentiate between good and bad content, he said, “When we earlier used to listen to ‘Twinkle twinkle little stars’ poem then we used to imagine stars in front of our eyes but now everything is available on internet so, one has to learn to differentiate between good and bad content and for that, we need to have video literacy.”

Shah Rukh said it is important to make sure the younger generation is aware about the glorious culture of the country.

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“I believe in archival and I feel things should be archived. We have film division in Mumbai so, I know that people are making their effort on that front but I wanted to establish an archival centre and that archival centre can develop digital content for children also.”

On work front, Shah Rukh will be seen in Anand L. Rai’s “Zero” followed by Mahesh Mathai’s “Saare Jahaan Se Achha” playing role of an Indian astronaut Rakesh Sharma. (IANS)