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Bollywood Superstar Shah Rukh Khan launches much-awaited Trailer of his Film ‘Raees’ amidst Fans

To promote the trailer launch, a short teaser was shot in which SRK himself invited people to the theatres to be part of the event

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A still from the trailer Raees, Youtube

Mumbai, Dec 7, 2016: Bollywood Superstar Shah Rukh Khan on Wednesday launched the much-awaited trailer of his forthcoming film “Raees” in theatres and also interacted live with his fans across cities like Mumbai, Indore, Ahmedabad, Kolkata, Bengaluru, Hyderabad and Jaipur.

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The big screen trailer launch of “Raees” mesmerised audiences in 10 theatres, thanks to digital cinema distribution network and in-cinema advertising platform UFO Moviez’s latest initiative Curtain Raiser.

Curtain Raiser empowers a brand to interact live with audiences across their network of over 5,000 screens.

Shah Rukh, stationed at UFO Moviez’s central studio, interacted with audiences for an hour.

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To promote the trailer launch, a short teaser was shot in which SRK himself invited people to the theatres to be part of the event.

Founder and Managing Director of UFO Moviez Sanjay Gaikwad said in a statement: “It was great to execute and present the world’s first-ever interactive big screen trailer launch.”

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The film’s producer Ritesh Sidhwani said: “The trailer of the film has released in as many as 3,500 screens pan India. The launch is a revolutionary concept which has helped us reach out to a larger audience and celebrate the movie-goer in its purest form through the advanced technology of UFO Moviez.” (IANS)

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Shah Rukh Khan Shares His Success Mantra

Shah Rukh Khan shares his success mantra on the second season of "TED Talks India Nayi Baat"

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Shah Rukh Khan
Shah Rukh Khan is hosting the second season of "TED Talks India Nayi Baat". Wikimedia Commons

Superstar Shah Rukh Khan, who is currently hosting the second season of “TED Talks India Nayi Baat”, has shared his success mantra on the show.

“Mehnat, mashakkat se apna kaam karna, uske peeche lage rehna, safalta milegi. It is an old-fashioned idea that my parents kept saying, which is important today. We need to tell the kids the same thing, as it is relevant even today,” SRK said.

Shah Rukh Khan
Shah Rukh Khan vouches for hard work above all for success. Wikimedia Commons

In the upcoming episode, the “Kal Ho Na Ho” actor will be seen talking about the different generations — especially the millennials.

“The driving seat and the steering wheel are in the hands of individuals who are less than 25 years old. Gen X, Y Z – I have learned this from my kids ki aaj humara hai,” he added.

Also Read- Shashi Tharoor Gives Comedy A Shot For The First Time

On the film front, SRK has been missing from the big screen for the last 11 months. He was last seen in “Zero”. His fans are eagerly waiting for him to announce his next project. (IANS)