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Bollywood’s superstar Shah Rukh Khan mixes Rabindranath Tagore’s eternal symphony ‘Bideshini’ in West Bengal Tourism ad

The newest ad promoting Bengal Tourism is a visual treat full of Tagore's tunes, Bengal's majesty through a foreigner's eyes and SRK's natural charisma

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A fan Dangal between the onscreen Dangal girls for Shah Rukh Khan
Shahrukh Khan, VOA

Kolkata, Feb 6, 2017:  Bollywood’s superstar Shah Rukh Khan’s signature style mixes with Nobel laureate poet Rabindranath Tagore’s eternal symphony in inviting tourists from faraway lands to Bengalin the latest advertisement to promote tourism, that cuts through stereotypes.

The three-and-half minutes long video montage takes viewers on a joy-ride from the chandeliered Rajbaris of Bengal, ceiling-high stacks of books in the narrow alleys of College street, immersive terracotta temples of Bankura, psychedelic masked Chhau dancers, Sundarbans mangrove’s fishermen with backward facing masks to the rolling tea gardens of Darjeeling hills — all through the experiences of a foreigner.

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The video, which has been receiving “an overwhelming response” from viewers on social media from all over the world, sees Shah Rukh, Bengal’s brand ambassador, crooning to Tagore’s “Ami Chini Go Chini Tomare, O Go Bideshini” (“I know you, oh lady from faraway land”) while serenading the foreigner in a tram car in typical Shah Rukh way.

“We have received extremely positive response from the ad and it is being shared all across on social media as part of our aggressive tourism campaign,” Bengal Tourism Minister Gautam Deb told the media.

According to Deb, “The essence of our tagline ‘Welcome to Bengal – The sweetest part of India’ is the state’s hospitality which caters to guests from India and abroad. We want foreigners to think of Bengal first when they see the ad and plan to visit India.”

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An Ogilvy & Mather, Kolkata, concept, the film has been directed by Prakash Varma of Nirvana films.

Instead of opting for typical and very age-old Bengal tourism props such as rosogollas (spongy sweetmeats) or hand-pulled rickshaws, the montage offers glimpses of relatively lesser known prospects such as the state’s relationship with graffiti art and its love for mustard-infused bhetki paturi (fillet of bhetki in banana leaf envelopes).

A touch of tradition is played out at the same time as the foreigner lady indulges in Sindoor Khela (women smear vermilion at each other at the conclusion of Durga puja), listens to Bengal’s very-own folk baul music and drives through the expansive Howrah Bridge across the Hooghly river.

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Reflecting the continuity of cultures, the viewer rides along with the fair lady, who has come to attend a wedding, in buses, a yellow cab, the toy train and the tram. Her journey in Bengal is matched to score with a Bong background laced in baul tunes and sounds of the Shehnai, with the lilting tunes of Tagore accentuating the ebb and flow of a sojourn. (IANS)

– prepared by Durba Mandal of NewsGram. Twitter: @dubumerang

 

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Shah Rukh Khan shares his Views on Future of Stardom in the Industry

Shah Rukh Khan was overwhelmed with the "sea of love", the crowd outside his house on his birthday and umpteen wishes on social media for his special day

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Shah Rukh Khan
Shah Rukh Khan. Wikimedia Commons
  • As the reach of a star is growing at a rapid pace, the concept of stardom is changing and affecting its longevity, says superstar Shah Rukh Khan.
  • He has clocked over 25 years in Indian showbiz and continues to rule the hearts of millions.

Shah Rukh Khan was overwhelmed with His Birthday Wishes

On his 52nd birthday on Thursday, Shah Rukh Khan told the media: “Honestly, I think the longevity of stardom will be less in future, unlike our time, because of the simple logic of faster reach to the audience. I think the concept of superstardom will change. In fact, it has started changing.

“Earlier, it used to take three months for a film to get released all over India. Now it takes three seconds for a film to reach our mobile phone. For me, from when I made a debut to becoming a star, it took 10 years because people took some time to know me, then slowly they became fans… Now, for a young actor, it just takes a year to gain popularity.

“So, the longevity of 30 years will go down a bit. Things are going to come and go faster.”

Shah Rukh Khan also pointed at the possibility of having a musical superstar.

“Like they have in the West… like Chris Martin… Because music is getting celebrated beyond films, goes independent on digital platforms. There will be a digital superstar. The concept of stardom will change with time,” he added.

The actor was overwhelmed with the “sea of love” — the crowd outside his house on his birthday — and umpteen wishes on social media for his special day.

Talking about how digital entertainment was posing a challenge for the cinema world, Shah Rukh said: “I think when it comes to cinematic experience, we can offer a much bigger canvas because that is possible through digital shooting, camera, 3D and other technology.

“What we can do today with cinema is unfathomable. In the near future, we can experience interactive cinema, where we all can watch a story on big screen with a different experience. Therefore, I think cinema won’t die, but a new way of experiencing cinema will come.”(IANS)

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Karan Johar recalled His First meeting with SRK. This is What he has To say

Karan Johar reveals that how he first met his dearest riend SRK.

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Karn Johar reveals his first meeting with Shah Rukh Khan
Karan Johar reveals his first meeting with Shah Rukh Khan. wikimedia commons
  • Shah Rukh Khan and Karan Johar are old best friends and more like brothers.
  • Karan Johar revealed Shah Rukh Khan’s secrets at Ittefaq promotional event.

Karan Johar recalled his first meeting with Shah Rukh Khan

Director Karan Johar and Shah Rukh Khan recently produced movie Ittefaq starring Sonakshi Sinha and Sidharth Malhotra. Both the producers decided not t hold promotional events in a shopping mall as it would lead to the revelation of movie’s suspense.

Recently in a small promotional event of Ittefaq, Karan Johar recalled his first meeting with Shah Rukh Khan in the office of director Anand Mahendroo to audition for his show Indraprastha. There he saw Shah Rukh Khan sitting on a sofa sipping tea. As the director Anand was in his shooting Karan and SRK had to wait for his work to get over.

Also Read: Karan Johar may not Launch Prabhas in Bollywood due his High Fee demand

Meanwhile, SRK was sitting and enjoying tea after tea, as soon as Anand’s shoot was over,  Anand came and walked to SRK and told him that it was a bit late on his part to meet him. SRK replied in a very soft tone ‘Nahi nahi koi baat nahi. I love the tea in your office. It is really delicious, and thus I could relish and gulp a few cups. But I waited only because I wanted to tell you that I will not be able to participate in this show. Thanks a lot’

Director Anand was shocked to know that Shah Rukh waited for four hours just to say NO to his show. This is how he met Shah Rukh for the first time.

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SRK a gift to the world, says Hollywood Director Paul Feig

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Shah Rukh Khan
image from facebook

Mumbai, November 2,2017:  Hollywood director Paul Feig of “Ghostbusters” fame on Thursday said Bollywood superstar Shah Rukh Khan is a gift to the world.

Feig, whose wife Laurie is an ardent fan of Shah Rukh and his work, on Wednesday shared a birthday message for the actor, on Twitter.

 “Happiest of birthdays to you today, SRK! You are a gift to the world. Hope to see you soon, my friend,” Feig, who has also helmed films like “The Heat” and “Spy”, tweeted.

Back in 2016, when Shah Rukh had hosted a star-studded dinner party for Apple CEO Tim Cook, Feig’s wife had tweeted: “Some day I hope Paul Feig can be welcome at Mannat! Dream, Shah Rukh Khan.”

Shah Rukh had then invited the couple over for a meal. The director had then responded: “You’re on, Shah Rukh Khan! I’ll bring the ketchup. It would be an honour to meet you. Many thanks, my friend.”(IANS)