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Bollywood’s superstar Shah Rukh Khan mixes Rabindranath Tagore’s eternal symphony ‘Bideshini’ in West Bengal Tourism ad

The newest ad promoting Bengal Tourism is a visual treat full of Tagore's tunes, Bengal's majesty through a foreigner's eyes and SRK's natural charisma

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A fan Dangal between the onscreen Dangal girls for Shah Rukh Khan
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Kolkata, Feb 6, 2017:  Bollywood’s superstar Shah Rukh Khan’s signature style mixes with Nobel laureate poet Rabindranath Tagore’s eternal symphony in inviting tourists from faraway lands to Bengalin the latest advertisement to promote tourism, that cuts through stereotypes.

The three-and-half minutes long video montage takes viewers on a joy-ride from the chandeliered Rajbaris of Bengal, ceiling-high stacks of books in the narrow alleys of College street, immersive terracotta temples of Bankura, psychedelic masked Chhau dancers, Sundarbans mangrove’s fishermen with backward facing masks to the rolling tea gardens of Darjeeling hills — all through the experiences of a foreigner.

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The video, which has been receiving “an overwhelming response” from viewers on social media from all over the world, sees Shah Rukh, Bengal’s brand ambassador, crooning to Tagore’s “Ami Chini Go Chini Tomare, O Go Bideshini” (“I know you, oh lady from faraway land”) while serenading the foreigner in a tram car in typical Shah Rukh way.

“We have received extremely positive response from the ad and it is being shared all across on social media as part of our aggressive tourism campaign,” Bengal Tourism Minister Gautam Deb told the media.

According to Deb, “The essence of our tagline ‘Welcome to Bengal – The sweetest part of India’ is the state’s hospitality which caters to guests from India and abroad. We want foreigners to think of Bengal first when they see the ad and plan to visit India.”

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An Ogilvy & Mather, Kolkata, concept, the film has been directed by Prakash Varma of Nirvana films.

Instead of opting for typical and very age-old Bengal tourism props such as rosogollas (spongy sweetmeats) or hand-pulled rickshaws, the montage offers glimpses of relatively lesser known prospects such as the state’s relationship with graffiti art and its love for mustard-infused bhetki paturi (fillet of bhetki in banana leaf envelopes).

A touch of tradition is played out at the same time as the foreigner lady indulges in Sindoor Khela (women smear vermilion at each other at the conclusion of Durga puja), listens to Bengal’s very-own folk baul music and drives through the expansive Howrah Bridge across the Hooghly river.

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Reflecting the continuity of cultures, the viewer rides along with the fair lady, who has come to attend a wedding, in buses, a yellow cab, the toy train and the tram. Her journey in Bengal is matched to score with a Bong background laced in baul tunes and sounds of the Shehnai, with the lilting tunes of Tagore accentuating the ebb and flow of a sojourn. (IANS)

– prepared by Durba Mandal of NewsGram. Twitter: @dubumerang

 

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Sonam Kapoor Shows Her Gratitude Towards Everyone

Sharing a moment from their wedding day, Sonam, who now goes by 'SonamKAhuja' on Instagram, wrote: "Our family is our strength."

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Sharing a moment from their wedding day, Sonam, who now goes by 'SonamKAhuja' on Instagram, wrote:
Sonam Kapoor (Wikimedia Commons)

Actress Sonam Kapoor has expressed gratitude to her family members, friends and to everyone else who made her “spectacular” wedding to Anand Ahuja special.

Sonam on Friday took to Instagram with two separate posts — one thanking her family members and another thanking the team that spent days in ensuring the actress and her groom’s dream wedding turned into a reality.

Sharing a moment from their wedding day, Sonam, who now goes by ‘SonamKAhuja’ on Instagram, wrote: “Our family is our strength.”

She went on to thank her mother Sunita Kapoor for being “the best mom in the whole wide world for making this happen in such a spectacular fashion”, father Anil Kapoor for being “such an amazing host and loving Anand and I so unconditionally”, her younger sister Rhea for being her “best friend” and “partner”; and her actor brother Harvarshdhan for being the “knight in shining armour”.

 Actress Sonam Kapoor has expressed gratitude to her family members, friends and to everyone else who made her "spectacular" wedding to Anand Ahuja special.
Sonam Kapoor and Anand Ahuja

“Also to all our friends and family who made it from far and wide at such short notice Anand and I love each and every one of you for loving us enough to want to make it for our big day! Love you all,” she added.

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The “Khoobsurat” actress, who is now gearing up for a walk at the Cannes Film Festival red carpet, also acknowledged the effort put in by everyone else for making the wedding “the most magical two days of our lives”. From the wedding planner to the photographer to the make-up team, the designers to those who made the mementos, her PR team, the media and more — Sonam wrote a thank you note for all.

Sonam and Anand got married on May 8 in an Anand Karaj ceremony, later followed by a star-studded reception, which saw the who’s-who of Bollywood. Names like Shah Rukh Khan, Salman Khan, Varun Dhawan, Ranveer Singh, Aishwarya Rai Bachchan, Alia Bhatt and Kareena Kapoor Khan attended the event. (IANS)