Sunday November 17, 2019
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Book Fair: Romancing the Mob!

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By Akash Shukla

Book fair is a paradise for avid readers; for others it could be several different things. Lucknow is a funny town. It celebrates contradictions instead of diversity. This City of Nawabs shuts its eyes on LANDMARK and revels annually on a thematic Book Fair. What an irony! We walk too much. We buy too less. The last day of book fair locked horns with Gujrati Garba in the opposite lawns and down went public’s pseudo love for books as if everyone was waiting for a desperate counterpart. Hypocrites as we are, a mere digression lures us away from the titles. The tracing book lovers sulked in the corners while music enveloped all and sundry. If this wasn’t domineering enough of a trend over the other, the disco lights and a crystal ball coupled with exclusive tickets left no stones unturned to overcast the fledgling reading cult.

Kolkata_Book_Fair
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While Shaan-e-Awadh was grappling with ever-changing curiosities of the multitude, a guy tottered next to a girl merely in care and barely for books. When she nosedived in books, he realized he was wading through her sinkable eyes. Even inanimate books blew saxophones and shabby roughnecks appeared minstrels. This voodoo on a guy is like an unadvertised sale. It’s there but no one would ever know; even the doll-face would stay clueless. Magically meandering and charmingly smitten, the guy says, “May I hold your bag please?” Dazed and amazed, she struggled with a ‘no’ but all that spurted was a confused smile. Dimwit of a guy confused the gesture, held the cross-bag as if he held her. Stupidly they smiled for different reasons and got lost in the books; interestingly it ensued a role play; she turned reader and he turned pretender. Books were her love while she was his.

The author had a Sidney Sheldon in his hand. He saw this. Felt it. Tossed the murky emotional Sheldon ending for an ephemeral romance and the author’s title was lost among many others for a reason even unknown to him. Fleeting joy at its best, the lover boy switched glances between her and the ticking clock. His watch kept telling him that he had to teach. He had to leave. With barely five minutes at hand, the romance continued to melt from his face. The seemingly-timeless book fair stood still. Frozen in time, he looked while she did not; Diving deep into her face, time had come to retrace. Pining for the stay, he just could not. The never-to-be couple had parted. The author saw an unpublished romance; the ignorant titles at the book fair missed it all.

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Here’s Why CEO Jeff Bezos Decided Books to be Amazon’s First Product

The store also sells Amazon electronics, including the Amazon Kindle e-book reader, Kindle Fire tablet series, the Amazon Echo, and the Amazon Fire TV

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Jeff Bezos
Jeff Bezos, Amazon founder and owner of Blue Origin. (Wikimedia commons)

Do you know why Jeff Bezos decided to sell books, and not CDs, online 22 years ago? A rediscovered 1997 video has revealed why the richest man of Earth chose books over CDs to be Amazon’s first product.

Rediscovered by analyst Brian Roemmele and shared on Twitter, the video shows a young Bezos speaking during a 1997 “Special Libraries Conference”.

“I picked books as the first best product to sell online, making a list of like 20 different products that you might be able to sell.

“Books were great as the first best because books are incredibly unusual in one respect, that is that there are more items in the book category than there are items in any other category by far.

“Music is number two, there are about 200,000 active music CDs at any given time. But in the book space there are over 3 million different books worldwide active in print at any given time across all languages, more than 1.5 million in English alone. So when you have that many items you can literally build a store online that couldn’t exist any other way,” Bezos says in the video.

The Amazon Founder and CEO who is worth $110 billion today said Amazon was able to capture people’s attention by giving them something that had real value – an online marketplace that made shopping easy.

Amazon
Hindi language added to Amazon messaging assistant for Indian users. Pixabay

“The June 1997 video is notable too because just a month earlier, Amazon went public for only $18 a share. As of yesterday’s close, Amazon was worth $1,778 per share,” TechRepublic reported on Wednesday.

Not just selling books online, Amazon has 526 physical retail locations globally, including 19 Amazon Books stores.

The company opened its first physical book store in Seattle’s University shopping centre in 2015.

Also Read: Google Aims to Partner with Banks to Offer Checking Accounts within Google Pay to Consumers

The first location in Seattle had approximately 5,000 titles stocked on its bookshelves, using shelf space to display the covers of books facing outwards instead of spines.

According to Amazon, the decision was made to showcase the authors and their work, rather than efficient use of space.

The store also sells Amazon electronics, including the Amazon Kindle e-book reader, Kindle Fire tablet series, the Amazon Echo, and the Amazon Fire TV. (IANS)