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#BoycottAmazon: Doormats carrying Hindu Deity Images? Gods were put on sale by Jeff Bezos’ Amazon

Not just Hindu deity images but Jesus Christ and verses from the Quran were also present on inappropriate products on the Amazon's sale list

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Doormat on Amaon depicting a Hindu Deity Lakshmi. Angry Indians took to the social platform with tweets and Facebook posts asking Amazon to stop. Image source: deccanchronicle.com
  • Amazon was recently selling doormats visualizing Hindu Gods
  • People took to twitter, criticizing the E-commerce with #BoycottTwitter trends
  • Though the products have been removed, no apology has been received from founder Jeff Bezos

Jeff Bezos, founder of the E-commerce giant Amazon, has managed to upset many Indian customers with the sale of doormats carrying images of Hindu deities on its website. Disappointed Hindus and social activists have taken up on twitter to notify the activity as highly inappropriate. Well…it’s not just the first time this company is found selling such anti-Hindu products. Amazon was also recently known to sell inner wear depicting Hindu Gods.

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In the Hindu religion, men and women are not even allowed to enter temples wearing footwear as a mark of respect so selling doormats depicting Hindu deities is far more unacceptable. Doormats are stepped upon with dirty feet and shoes which make them an unsuitable product picturing Hindu Gods. However, visualizing them on other products like T-shirts or hats is fine.

People out-lashing on Twitter with #BoycottAmazon Source: Twitter
People out-lashing on Twitter with #BoycottAmazon.Image Source: Twitter

Till now, no formal apology has been received by Jeff Bezos. Images of Hindu Gods including Shiva, Ganesha, Vishnu, Krishna, Venkateswara, Saraswati, Hanuman, Murugan and Padmanabha were portrayed on about 60 doormats being sold. These Gods are meant to be worshiped in homes and shrines not for absorbing dirt and water. According to Rajan Zed, American-Hindu community leader, inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the devotees.

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Jesus Christ doormat was also sold on Amazon Source: Twitter
Jesus Christ doormat was also sold on Amazon. Image Source: Twitter

Many people criticized this unexpected and depressing activity through twitter. They have tweeted screenshots of the product along with the hashtag #BoycottAmazon. Some have also posted pictures of doormats depicting the Indian flag that were being sold on Amazon. Not only Hindu deities, but Jesus Christ and some verses from the epic, Quran were also depicted on some insensitive products. These products were sold by an international retail brand, named Rock Bull. After the huge backlash, the website removed these products.

Amazon is an e-commerce company founded by Jeff Bezos in 1994, headquartered in Seattle, Washington, USA.

-by Shubhi Mangla, an intern at Newsgram. Twitter: @shubhi_mangla

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  • Bob Hogan

    Geez you act like that is the first time religion has gone on sale?

  • devika todi

    the religious sentiments of the people should not be hurt. however, in this case i feel that people over reacted a little. still, Jeff Bezos should issue a letter of apology.

  • Vrushali Mahajan

    If the religious sentiments of the people are hurt, there should be an apology at least

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  • Bob Hogan

    Geez you act like that is the first time religion has gone on sale?

  • devika todi

    the religious sentiments of the people should not be hurt. however, in this case i feel that people over reacted a little. still, Jeff Bezos should issue a letter of apology.

  • Vrushali Mahajan

    If the religious sentiments of the people are hurt, there should be an apology at least

Next Story

Smart Home Speakers Now Echo In Indian Houses

If you have not engaged in a conversation with virtual assistants like Amazon Alexa or Google Home on smart speakers in your living home yet, this is the time to start one.

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lot of awareness is still required among users to understand how the speakers work.

If you have not engaged in a conversation with virtual assistants like Amazon Alexa or Google Home on smart speakers in your living home yet, this is the time to start one.

Voice is the new human-compute interface and the Indian masses — be it a 3-year-old toddler or a 65-year-old grandpa — are finally going to leverage voice to interact with the devices and digitally control their lives.

Smart home speakers are today helping people perform routine activities such as making voice calls, streaming music, reading eBooks, accessing news, knowing about weather and traffic updates and much more.

Among all smart home devices, smart speakers are one of the fastest adopted technologies in India and have a 97 per cent satisfaction rate among Indian consumers, said an Accenture report this month.

smart speakers
Smart Speakers are used widely in Indian Households,Pixabay

Half of online consumers globally now use digital voice assistants, led by emerging markets such as India with 72 per cent adoption.

“It goes with our behaviour, irrespective of age that we ‘call’ someone for help. Very rarely will we type for help. With the elderly, it removes all the hassles of maneuvering through the menus, apps (while ordering food online). It makes the life simple,” Faisal Kawoosa, Founder and Principal Analyst of market research firm techARC, told IANS.

When it comes to the Indian market, American online retail giant Amazon’s Echo line-up of smart speakers appeals more to the masses than its rival Internet giant Google’s home speakers.

According to market research firm International Data Corp (IDC), the smart speakers category in India, led by Amazon, grew 43 per cent in the second quarter of 2018. Amazon with its Echo range of smart speakers led the category with 59 per cent market share, closely followed by Google.

Amazon’s Echo line-up of speakers has primarily focused on building its voice ecosystem around everyday services such as booking cabs on Uber, ordering food via and streaming Amazon’s own Prime Music service.

They can be also used to make Amazon purchases, turning on lighting and songs when prompted.

“With increasing adoption and satisfaction levels of smart speaker technology in India, we will see digital voice assistants influencing the whole consumer technology and service ecosystem in a way that no other device, including smartphones, has done before,” said Aditya Chaudhuri, Managing Director and lead in Accenture’s Communications, Media & Technology practice in India.

TV
Smart televisions are becoming a popular trend.

The Accenture survey showed that 96 per cent of Indian consumers expect their home device purchases, such as smart TVs or computers, to be based on ease of integration with their standalone smart speaker.

“We are clearly heading towards a time in the not-too-distant future when voice becomes a standard mode of technology interaction alongside established approaches like keyboard mouse and touchscreen,” said David Watkins, Director at Strategy Analytics.

Highlighting the effect of smart speakers in our lives, Kawoosa said that while it is enabling more smartness to the tech space, it is also raising concerns like privacy.

“The technology, however, has a lot of power to redefine our future and the way we interface with devices as well as other things in the environment,” he added.

A lot of awareness is still required among users to understand how the speakers work.

In March last year, several Echo users complained of strange, unprompted laughter as the gadgets, equipped with Alexa, were responding with a slightly unnerving laugh when owners asked it to perform the simplest of tasks.

Also Read: Satellite To Conduct Biological Experiments In Space, Plans Space Kidz India

“This anecdotally means ‘deewaron ke bi kaan hote hain’ (even the walls have ears). This is something users have to be aware of and be a bit more cautious while dealing with such devices who simply can listen and hear you,” said Kawoosa.

To make Alexa appeal more to the Indian users, Amazon has taught her Hindi and regional language phonetics to let her pronounce names of important places, events and places. Currently, Alexa supports English with an Indian accent in the country.

(IANS)