Amazon was recently selling doormats visualizing Hindu Gods
People took to twitter, criticizing the E-commerce with #BoycottTwitter trends
Though the products have been removed, no apology has been received from founder Jeff Bezos
Jeff Bezos, founder of the E-commerce giant Amazon, has managed to upset many Indian customers with the sale of doormats carrying images of Hindu deities on its website. Disappointed Hindus and social activists have taken up on twitter to notify the activity as highly inappropriate. Well…it’s not just the first time this company is found selling such anti-Hindu products. Amazon was also recently known to sell inner wear depicting Hindu Gods.
In the Hindu religion, men and women are not even allowed to enter temples wearing footwear as a mark of respect so selling doormats depicting Hindu deities is far more unacceptable. Doormats are stepped upon with dirty feet and shoes which make them an unsuitable product picturing Hindu Gods. However, visualizing them on other products like T-shirts or hats is fine.
Till now, no formal apology has been received by Jeff Bezos. Images of Hindu Gods including Shiva, Ganesha, Vishnu, Krishna, Venkateswara, Saraswati, Hanuman, Murugan and Padmanabha were portrayed on about 60 doormats being sold. These Gods are meant to be worshiped in homes and shrines not for absorbing dirt and water. According to Rajan Zed, American-Hindu community leader, inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the devotees.
Many people criticized this unexpected and depressing activity through twitter. They have tweeted screenshots of the product along with the hashtag #BoycottAmazon. Some have also posted pictures of doormats depicting the Indian flag that were being sold on Amazon. Not only Hindu deities, but Jesus Christ and some verses from the epic, Quran were also depicted on some insensitive products. These products were sold by an international retail brand, named Rock Bull. After the huge backlash, the website removed these products.
Amazon is an e-commerce company founded by Jeff Bezos in 1994, headquartered in Seattle, Washington, USA.
As you stream your favourite movies or TV series on Netflix, Disney Plus or Hulu, or connect with your team via video meet app Zoom, leading Cloud service provider Amazon Web Services (AWS) in the backdrop is ensuring seamless, scalable and secure connectivity to help people at home and organisations function while they can’t operate normally at work.
According to AWS CEO Andy Jassy, a lot of things that are allowing humanity to deal with the global health crisis run on top of AWS which is Amazon’s Cloud arm and topped $10 billion in quarterly revenue for the first time in the January-March period.
“We’re just trying to help our customers in various areas. If you look at Netflix, it runs completely on top of AWS. So does Disney Plus. Hulu runs on AWS. Prime Video runs on AWS. All those entertainment pieces have kind of made time go by,” Jassy said during a fireside chat at AWS Online Summit recently.
“Fortnite runs on top of AWS, and so does Sony PlayStation. A lot of other popular games too,” he informed. The popular Battle Royale game Fortnite has gained 350 million registered players, who in April collectively spent over 3.2 billion hours in the game.
According to Jassy, AWS has its own video-conferencing service in Chime. “But a lot of people use Zoom, and the vast majority of Zoom’s cloud infrastructure runs on AWS and will for the foreseeable future,” he said. Amazon Chime Voice Connector is a service that enables enterprises to migrate their telephony workloads to AWS.
If you have kids at home, you also realise they’re all doing e-learning at the moment. “If you just look at companies like Blackboard and Instructure’s Canvas, which run on top of AWS. A lot of the things that are allowing us to deal with the crisis run on top of AWS. So we’re just trying to help our customers in various areas,” Jassy emphasised. AWS today offers 15 purpose-built database engines including relational, key-value, document, in-memory, graph, time series, and ledger databases.
“We have an unmatched number of those purpose-built databases that people are getting real value from and are changing the way they build applications. So (for us), it’s just the way that people are rethinking how they build in this unprecedented era of data growth,” informed Jassy. It is interesting to see how manufacturing and industrial organisations are changing in these Covid-19 times.
“In these industrial organizations, they have all of these assets that function in their facilities and their factories, and they collect really important data. And today they’re largely sending that data, through AWS IoT, to the cloud to store it and to analyze it,” said Jassy. Amazon AWS IoT has done well in terms of completeness benefiting from a robust Cloud IoT and Application Enablement capabilities. Further, AWS has been building its edge capabilities via AWS Greengrass.
AWS has grown into a behemoth in itself, raking in $10 billion in sales in the first quarter this year, with a super annual run rate of more than $40 billion. The cloud computing service logged $10.2 billion in sales in the March quarter, up from $7.7 billion from the year-ago quarter – a growth rate of 33 per cent.
According to Amazon, AWS now spans 76 Availability Zones within 24 geographic regions, with announced plans for nine more Availability Zones and three more AWS Regions in Indonesia, Japan, and Spain. (IANS)
Xiaomi is reportedly working on next-generation fitness tracker Mi Band 5 with features like SpO2 detection that checks the blood oxygen saturation along with Amazon Alexa support.
The latest fitness band will also come with NFC support though the feature would be limited to China.
The fitness tracker is likely to feature 1.2-inch OLED display which is bigger than the one on the Mi Band 4 and is expected to come with a bigger battery.
According to Tizen Help, the Mi Band 5 will have a “Personal Activity Intelligence (PAI)”.
This feature will essentially show users how much activity is required to stay healthy and the band will make such suggestions based on the user’s heart rate data.
There is a lot of rhetoric and despair surrounding the current COVID-19 scenario which has declared the market slow-moving or outright stagnant. A cerebral two-day webinar, STIMULUS 2020, was designed to cut through the volume by speaking with industry experts who have dealt with similar cards before. To connect with strategists, business owners and executives in order to canvas possibilities and new ideas in media, luxury, lifestyle, leadership and other industries.
IANSlife spoke to Karan Bhagnay, Founder of The Global Luxury Group who co-organised the event with, Crosshairs Communications (PR Partner) & WIN (Women Inspiring Network – Content Partner) to find out his thoughts on the topic.
Q. Luxury is recession proof but is it also COVID-19 proof?
Bhagnay: We, at The Global Luxury Group agree upon the reality that the customer’s mindset at every level will change post lockdown. This could lead to minimalism in a large context, hence, it will actually affect the shopping pattern of certain customers; it will in turn increase its effect on the entire luxury market. So there will be huge demand versus supply. Hence unlike with recession, I think the entire luxury industry will go through a huge shift in mindset which will prove this that luxury is not COVID-19 proof. It is not.
Q. Startups to flourish or wither with impact of COVID-19
Bhagnay: According to me it is a very inappropriate question. It’s directly propotional to what startups are doing. For example if you were earlier solving problems like these which became a catalyst to the current way of living then the startup will do well. But if you are running a startup around social interactions or an event company then you will see that your numbers will fall drastically, it can nullify especially during the lockdown and later.
Hence, startups will flourish or fade away is specific to what startup you represent. In my case it;s being able to hustle between a digital world and the physical world, its about hustling between events and ecommerce; so, my events business will go through rough times in the current days, but my ecommerce business and my digital businesses will flourish in the coming days.
Q. E-commerce and digitization the new normal for any and every business?
Bhagnay: I truly think so. It is true that ecommerce and digitalization is going to be the new social. You got to have your presence here, otherweise your company, whether it is a small luxury brand or a large scale mall, is going to loose its target audience attention soon. Without digitalization and ecommerce I think it will be very difficult to sustain in the coming wave of paranoia amongst the individuals. I think digitalization and ecommerce are here to stay.
Q. Events like The Indian Luxury Expo will overcome the fear of social proximity and will be back to business as usual?
Bhagnay: The current state is one and equal for everybody globally. I can not confirm that it will bounce back the way it has in its old glorious days. Indian Luxury Expo will tweak itself becoming a much meaningful event amongst select individuals. And that is how it’s going to redo itself than being a large scale event which calls for a huge social gathering. I think row concept of social gathering is going to fade for some years atleast two three years to come.
Q. Is India is set to become the world’s fastest wealth creator in the next few years?
Bhagnay: Well definitely the way current government actually coped with the scenario, it is true that India will not be affected to the average potential of how it could have been, knowing our population and our way of living life which is quite social compared to Europeans or Americans.
We do indulge in a lot of social gatherings in every context from our office work to our transport systems to our religious beliefs. Knowing all of that I think we have not even touched an average estimate of what this could impact in India. And because we are overcoming that India remains pretty much safe in terms of its business.
Since a large part of the Indian population consists of mainly youth, we are going to be wealth creators in a large way. We are a young nation, 70 percent of the total population is young and thus digitalised. The govt. has invested heavily in last five years in digitalization. Now most of the people are equipped with smart tools like mobiles phones and good internet connections. This will help the Indian economy to be much better than all the other large affected economies like Europe, United Kingdom, China or U.S.A. I think they are going to experience a sharp cut down in their GDP, in their entire scheme of being wealth creators. Now I think India will evolve as a huge young nation looking forward as a wealth creator in varoius ways. (IANS)