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#BoycottAmazon: Doormats carrying Hindu Deity Images? Gods were put on sale by Jeff Bezos’ Amazon

Not just Hindu deity images but Jesus Christ and verses from the Quran were also present on inappropriate products on the Amazon's sale list

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Doormat on Amaon depicting a Hindu Deity Lakshmi. Angry Indians took to the social platform with tweets and Facebook posts asking Amazon to stop. Image source: deccanchronicle.com
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  • Amazon was recently selling doormats visualizing Hindu Gods
  • People took to twitter, criticizing the E-commerce with #BoycottTwitter trends
  • Though the products have been removed, no apology has been received from founder Jeff Bezos

Jeff Bezos, founder of the E-commerce giant Amazon, has managed to upset many Indian customers with the sale of doormats carrying images of Hindu deities on its website. Disappointed Hindus and social activists have taken up on twitter to notify the activity as highly inappropriate. Well…it’s not just the first time this company is found selling such anti-Hindu products. Amazon was also recently known to sell inner wear depicting Hindu Gods.

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In the Hindu religion, men and women are not even allowed to enter temples wearing footwear as a mark of respect so selling doormats depicting Hindu deities is far more unacceptable. Doormats are stepped upon with dirty feet and shoes which make them an unsuitable product picturing Hindu Gods. However, visualizing them on other products like T-shirts or hats is fine.

People out-lashing on Twitter with #BoycottAmazon Source: Twitter
People out-lashing on Twitter with #BoycottAmazon.Image Source: Twitter

Till now, no formal apology has been received by Jeff Bezos. Images of Hindu Gods including Shiva, Ganesha, Vishnu, Krishna, Venkateswara, Saraswati, Hanuman, Murugan and Padmanabha were portrayed on about 60 doormats being sold. These Gods are meant to be worshiped in homes and shrines not for absorbing dirt and water. According to Rajan Zed, American-Hindu community leader, inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the devotees.

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Jesus Christ doormat was also sold on Amazon Source: Twitter
Jesus Christ doormat was also sold on Amazon. Image Source: Twitter

Many people criticized this unexpected and depressing activity through twitter. They have tweeted screenshots of the product along with the hashtag #BoycottAmazon. Some have also posted pictures of doormats depicting the Indian flag that were being sold on Amazon. Not only Hindu deities, but Jesus Christ and some verses from the epic, Quran were also depicted on some insensitive products. These products were sold by an international retail brand, named Rock Bull. After the huge backlash, the website removed these products.

Amazon is an e-commerce company founded by Jeff Bezos in 1994, headquartered in Seattle, Washington, USA.

-by Shubhi Mangla, an intern at Newsgram. Twitter: @shubhi_mangla

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  • Bob Hogan

    Geez you act like that is the first time religion has gone on sale?

  • devika todi

    the religious sentiments of the people should not be hurt. however, in this case i feel that people over reacted a little. still, Jeff Bezos should issue a letter of apology.

  • Vrushali Mahajan

    If the religious sentiments of the people are hurt, there should be an apology at least

  • Bob Hogan

    Geez you act like that is the first time religion has gone on sale?

  • devika todi

    the religious sentiments of the people should not be hurt. however, in this case i feel that people over reacted a little. still, Jeff Bezos should issue a letter of apology.

  • Vrushali Mahajan

    If the religious sentiments of the people are hurt, there should be an apology at least

Next Story

‘Sooner, Faster, Now’ — the Companies Surfing the E-Commerce Wave

Online retail sales are growing at double-digit percentage rates in every western European country

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E-Commerce
People walk past a Debenhams store in Stockport, Britain, Jan. 4, 2018. VOA

Amazon’s assault on the retail industry has brought misery to traditional retailers without a strong web presence.

Less well noticed is the patchwork of European companies that are turning the e-commerce revolution to their advantage, supplying online giants with everything from forklift trucks and storage space to cardboard boxes and automated warehouses.

Mainly bricks-and-mortar retailers such as Debenhams, H&M, and Marks & Spencer have faced a torrid few years as stretched consumers increasingly look online for bargains.

Online retail sales are growing at double-digit percentage rates in every western European country, according to consultancy the Centre for Retail Research.

ALSO READ: With third largest internet user base, India’s e-commerce still falls behind China’s e-market

E-Commerce
In Britain, a fifth of transactions is now conducted online, a five-fold increase over the last decade. Wikimedia Commons

The world’s dominant online retailer Amazon, whose shares have soared 73 percent in the last year, is outside the remit of most European investors because it is U.S. listed, so they have had to look for other ways of buying into the trend.

One is investing in companies that have benefited from the rise of e-commerce.

On February 16, warehouse owner Segro’s shares hit a decade-high after it said space-hungry clients, many in online retail and logistics, continued to buy up storage.

E-Commerce
“There is a bull market in impatience,” said Gary Paulin, head of global equities at broker Northern Trust. “Consumers want things sooner, faster, now.” Wikimedia Commons

 

He advises clients to buy shares in Kion, a German forklift truck-maker that is automating warehouses for online retailers, speeding up deliveries in the process.

He also flagged a turnaround at online supermarket Ocado. The company has long been targeted by short-sellers betting its share price will fall, but recently it has signed tie-ups with food retailers Casino and Sobeys, and its shares have more-than-doubled since November.

Martin Todd, a fund manager at Hermes Investment Management, owns shares in Kion as well as DS Smith, a cardboard-box maker which supplies Amazon as well as a number of other online retailers.

DS Smith is developing technology to custom-make boxes for Amazon that will help reduce large gaps in packages that increase freight costs.

E-Commerce
Buying some stocks exposed to online retail does not come cheap. Ocado shares are currently trading at more than 800 times forecast earnings, according to Eikon data. Wikimedia Commons

ALSO READ: E-commerce driving India’s SME growth

“You might think it is a pretty unsexy business … [but] it is getting a more high tech in what is traditionally a very low tech industry,” Todd said.

The company recently entered Britain’s blue-chip FTSE 100 index for the first time.

John Bennett, head of European equities at Janus Henderson Investors, said while traditional retailers were “absolutely dying,” stocks such as Kion were too expensive for him to own.

“It became a very popular name, and I tend to shy away [from widely-owned companies],” he said. “I am far too curmudgeonly on the multiples you pay.” (VOA)