Thursday, July 2, 2020
Home India Brand 'Handmade in Rajasthan', was right dream: CM Raje

Brand ‘Handmade in Rajasthan’, was right dream: CM Raje

Jaipur: Rajasthan Chief Minister Vasundhara Raje hopes the ongoing Rajasthan Heritage Week (RHW), aimed at boosting the ‘Handmade in Rajasthan’ brand, scales the global popularity of the Jaipur Literature Fest (JLF).

Like the literary fest which brings national and international names from the literary world to the Pink City, RHW has attracted some foreign names like Bangladeshi designer Bibi Russell, Sri Lanka-based designer Ajai Vir Singh and Lars Andersson all the way from New York.

To a question by IANS on the idea behind amalgamating foreign sensibilities with that of the weavers, Raje said: “Like we have the Literature Festival… Look at how it started and where it is today.

“It is a globally well-known festival. We hope that the same way… ‘Handmade In Rajasthan’ goes to those heights.”

Raje, who attended the opening day showcase of a line-up of designers was happy to see how the vibrancy of her state’s colours; weaves like Kota and Khadi; as well as techniques like bandhej and leheriya, were interspersed with modern as well as traditional silhouettes to appeal to people of different generations.

She is especially happy for the weavers.

“There is talent in the hands of these weavers. If they work like this, they won’t just earn their bread and butter, but they will also be able to make a mark for themselves.

“It is with this dream that in 2006, we brought Bibi Russell. I am very glad to see that after her, people like Prasad Bidapa, Rajeev Sethi, Rohit Bal and others are present here to encourage us.

“It means the dream was a right dream. I am very glad that the youth of Rajasthan is enjoying the creations,” Raje added.

At the three-day RHW — a part of a textile development programme for traditional textile weavers of the state — there’s a melange of designers and seven award-winning weavers, who are showcasing their works.

From names like Ritu Kumar, Puja Arya, Hemant Trivedi and Abraham & Thakore to young talents like Pallavi Jaipur and the team behind women’s formal wear brand Kaaryah, there’s a variety of designs catering to men and women who like a nouveau touch to age-old techniques.

The event, which started on Thursday and will conclude on Saturday, also has a crafts market to attract fashion and style aficionados.

(Radhika Bhirani, IANS)

STAY CONNECTED

19,003FansLike
362FollowersFollow
1,778FollowersFollow

Most Popular

Sustainable Kitchen Herb Gardening and it’s Benefits

Your small choice of starting a kitchen herb garden or nurturing the gardening habit can lead you to join the fight against global warming....

Covid-19 Infected Patients’ Blood Can Tell Severity Of Illness

Clinicians can examine Covid-19 patients' blood to identify those at greatest risk of severe illness and to pinpoint those most likely to need a...

While Covid-19 Continues, Don’t Forget Virus with Pandemic Potential

Don't panic, but there is another virus out there that could cause a pandemic. This one is an influenza strain circulating in pigs and...

SARS-CoV-2 Can Directly Infect Heart Cells of Covid-19 Patients

A team of US scientists, led by an Indian-origin researcher revealed that SARS-CoV-2 (coronavirus), the virus behind Covid-19, can infect heart cells in a...

Company’s Hiring Sentiments For Students Amidst a Pandemic

The pandemic has adversely affected the campus-hiring scenario across the nation. Amid the panic of unemployment and lay-offs, one-third of the students confirmed that...

COVID-19 Threatens Peace and Development Globally, Warns UN Rights Chief

The UN high commissioner for human rights warns that COVID-19 threatens peace and development around the world. Michelle Bachelet called for action to protect...

EU Lifts Travel Restrictions on 14 Countries, Excluding US

The European Union (EU) has lifted COVID-19 related travel restrictions on visitors from 14 nations, but its list excludes American travelers. People from Algeria, Australia,...

National Doctor’s Day: Karnataka Honours Healthcare Warriors

Recognising their selfless service over the last 3 months in their relentless fight against the corona virus spread, Karnataka on Wednesday honoured doctors, nurses,...

Recent Comments