Saturday, October 24, 2020
Home India Brand 'Handmade in Rajasthan', was right dream: CM Raje

Brand ‘Handmade in Rajasthan’, was right dream: CM Raje

Jaipur: Rajasthan Chief Minister Vasundhara Raje hopes the ongoing Rajasthan Heritage Week (RHW), aimed at boosting the ‘Handmade in Rajasthan’ brand, scales the global popularity of the Jaipur Literature Fest (JLF).

Like the literary fest which brings national and international names from the literary world to the Pink City, RHW has attracted some foreign names like Bangladeshi designer Bibi Russell, Sri Lanka-based designer Ajai Vir Singh and Lars Andersson all the way from New York.

To a question by IANS on the idea behind amalgamating foreign sensibilities with that of the weavers, Raje said: “Like we have the Literature Festival… Look at how it started and where it is today.

“It is a globally well-known festival. We hope that the same way… ‘Handmade In Rajasthan’ goes to those heights.”

Raje, who attended the opening day showcase of a line-up of designers was happy to see how the vibrancy of her state’s colours; weaves like Kota and Khadi; as well as techniques like bandhej and leheriya, were interspersed with modern as well as traditional silhouettes to appeal to people of different generations.

She is especially happy for the weavers.

“There is talent in the hands of these weavers. If they work like this, they won’t just earn their bread and butter, but they will also be able to make a mark for themselves.

“It is with this dream that in 2006, we brought Bibi Russell. I am very glad to see that after her, people like Prasad Bidapa, Rajeev Sethi, Rohit Bal and others are present here to encourage us.

“It means the dream was a right dream. I am very glad that the youth of Rajasthan is enjoying the creations,” Raje added.

At the three-day RHW — a part of a textile development programme for traditional textile weavers of the state — there’s a melange of designers and seven award-winning weavers, who are showcasing their works.

From names like Ritu Kumar, Puja Arya, Hemant Trivedi and Abraham & Thakore to young talents like Pallavi Jaipur and the team behind women’s formal wear brand Kaaryah, there’s a variety of designs catering to men and women who like a nouveau touch to age-old techniques.

The event, which started on Thursday and will conclude on Saturday, also has a crafts market to attract fashion and style aficionados.

(Radhika Bhirani, IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,778FollowersFollow

Most Popular

Consumption of Dietary Soy Decreases Risk of Dementia

Researchers have found that metabolite produced following consumption of dietary soy may decrease a key risk factor for dementia--with the help of the right...

Maintaining Social Etiquettes During the Festive Season

The festive season brings together people from all walks of life, this 'coming together' is what imparts cultural and linguistic integration amongst all communities;...

Anxiety Due to COVID Causing Body Image Issues

Researchers, including one of Indian-origin, have found that anxiety and stress directly linked to COVID-19 could be causing a number of body image issues...

Ashtottaram 21: OṀ GOPŪJĀBHŨMYAI NAMAH

Ashtottaram 21 21) OṀ GOPŪJĀBHŨMYAI NAMAH:                      OṀ (AUM) -GO-POO-JAA-BHOO-MYAI— NA-MA-HA                      ॐ गोपूजाभूम्यै नमः                      (Gopūja: 'Cow worship') There is an Indian proverb that says that the joys of the world...

Antiviral Remdesivir Receives FDA Approval for COVID Treatment

The US Food and Drug Administration has approved the antiviral drug Veklury (remdesivir) for use in adult and pediatric patients 12 years of age...

Excess Meat and Dairy Diet Leads to Cancer Risk

An international team of researchers has identified a direct molecular link between meat and dairy diets and the development of antibodies in the blood...

Aspirin May Lower the Death Risk of Severe COVID Patients

Researchers have claimed that hospitalized COVID-19 patients who were taking a daily low-dose aspirin to protect against cardiovascular disease had a significantly lower risk...

Misuse of Underground Water to be Punishable Offense

Wastage and misuse of potable water and groundwater will, henceforth, be a punishable offense in India. In an important step in groundwater preservation in the...

Recent Comments