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Breast Cancer Survivors Turn Showstoppers for Indian Designer Premal Badiani at New York Fashion Week

Her collection titled Valentia encouraged women especially the breast cancer fighters and survivors to embrace their womanhood with boldness

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Breast cancer survivors
Premal Badian at New York Fashion Week. Facebook
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New York, Sep 10, 2017: Breast cancer survivors Marry Ann DAchille and Ozlem turned showstoppers for Premal Badiani during her show at the New York Fashion Week (NYFW). The Indian designer paid tribute to real life fighters and survivors through her collection.

Her collection titled Valentia that means brave in Latin, was feminine and sexy, encouraging women especially the breast cancer fighters and survivors to embrace their womanhood with boldness, confidence and a touch of sensuality.

“I wanted to force people to re imagine the disease that is supposed to make a woman feel unattractive and lose her womanhood. My aim with this collection was to showcase the breast cancer fighters and survivors as any other woman – strong, sexy and sensuous while they took each step on the runway,” the designer said in a statement

The unconventional hand embroidery on each silhouette gave the collection a slightly mythical look that further enhanced the femininity. The colour palette with the hues of pink mixed with grey and green was carefully chosen to highlight breast cancer awareness, staying true to the brand’s philosophy of being one truly with heart and soul.

Badiani complemented her collection with exclusively designed, beautiful hand crafted floral and elk horn headpieces that symbolised strength, the fighter spirit yet being feminine and gorgeous.

Cancer survivor, Marry Ann D’Achille commented on walking the ramp, “My biggest excitement is serving the American Cancer Society and serving the designer and being introduced to her beautiful designs. I love the influence of her ideas.”

Also Read: India can bring down cost for Breast Cancer Detection, says US Scientist

Cancer fighter and survivor, Ozlem added, “Having the opportunity to walk the runway for Premal Badiani is an honour for me. It’s a reflection of the support that I’ve received and as a result of that the courage and strength it has provided me to be able to now be a breast cancer survivor.”

This is not the first time she is showcasing at NYFW. In the last season she made a collection where the primary fabric used was made from natural Cellulose fibres and produced from wood pulp, a natural renewable resource.

The label supported the American Cancer Society where VIP tickets and outfits were auctioned to raise funds for the charity. The designer tied up with brand Belsi as their jewellery partner.

“We decided to come onboard with Premal Badiani as we strongly believe in the cause and have always been a huge fan and supporter of everything that Premal does in and outside of fashion. We have always been a proponent of cancer awareness and we are happy to associate with a cause on this scale,” Belsi’s founder, Riddhi Fazal said. (IANS)

 

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Bollywood joins hands against breast cancer, urges people to pay attention

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Breast Cancer
Bollywood joins hands against breast cancer, urges people to pay attention

New Delhi, Oct 5 : Some of the Bollywood celebrities including Aditi Rao Hydari, Arjun Kapoor, Ali Fazal came together to organically lend their support to an initiative titled #PayAttention, that urges women to take up breast self-examination.

Avon, the women’s beauty brand bringing new dimensions to beauty, launched #PayAttention on September 7 and now many Bollywood celebrities are urging people to pay attention.

Aditi Rao Hydari, Brand Ambassador, Avon India: I have always believed in the brand ethos of “Beauty with a Purpose” and for me beauty always has a purpose in terms of saving lives and making a difference. With this initiative, we urge women and men to spend a few minutes to #PayAttention to themselves through a breast self-examination.

“With knowledge, we can win the battle against Breast Cancer. Few minutes every month can help you detect early symptoms and early detection is early cure.”

Arjun Kapoor: It is a fantastic initiative and I will like to help in any way possible.”

Ashwiny Iyer Tiwari, director of “Bariely ki Barfi”: In the past two years, two of my friends were diagnosed with breast cancer. With their strong willpower, they overcome this disease and their life has completely changed after the diagnosis. I believe it can happen to anyone, even young women.”

Kriti Sanon: It is absolutely true that breast cancer can happen at a young age too. I am glad Avon India has initiated this drive for awareness

Kiara Advani: Awareness is the Key! Let’s spread the word ladies. A breast self-exam can save your life!”

Mini Mathur: Don’t wait to discover breast cancer when you’re ‘old’. Girls be aware it can strike you in teenage as well. Please resist it with checkups.

The campaign has unified more than 100 million people to give voice to a larger purpose – save million lives through early detection using a breast self-examination.(IANS)