Wednesday October 23, 2019
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British Airways releases commercial on Indian culture

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New Delhi: British Airways made a commercial having India and its culture as the central theme. The advertisement is based on a true event in which the story is about a new air hostess, Helena and her first visit to India.

The video shows that the nerves and frame of mind she goes through and how she meets an old lady on the flight. Both help each other.

The old lady who was missing her son was taken care of by Helena and as a result of this, she invites her to Hyderabad. Helena goes to her home and witnesses the Indian culture and this experience leaves her mesmerized.

Through the ad, British Airways is trying to woo Indians commuters. It says, ‘Loving India for 125 years’’. While the video is a nice attempt to show the warmth of relationships and culture but it is a way to attract Indians which will directly be beneficial to the business. The advertisement, however, was received positively so far by the public.

Earlier this week British band Coldplay was under fire for the stereotypical representation of Indian culture. (inputs from agencies)

The video of commercial can be seen here

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Sony Unveils its New Premium Compact Camera in India

The RX100 VII camera is currently available across all Sony Centers, Alpha Flagship stores, Sony authorised dealers and major electronic stores across India

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Sony
Sony to restructure its mobile division as well.

Sony India on Monday refreshed its premium compact camera — the RX series with the new RX100 VII in India for Rs 96,990.

The flagship point-and-shoot camera uses technologies developed for Sony’s full-frame mirrorless camera Alpha 9, thus, achieving new levels of performance in a compact camera, in both stills and movie shooting.

“The RX100 VII sets new standards for both photography and videography in a compact camera and we are confident that its phenomenal speed and AF capabilities will be very well received by customers,” Hiroyuki Tokuno, Head of Digital Imaging Division, Sony India, said in a statement.