New Delhi: British Airways made a commercial having India and its culture as the central theme. The advertisement is based on a true event in which the story is about a new air hostess, Helena and her first visit to India.
The video shows that the nerves and frame of mind she goes through and how she meets an old lady on the flight. Both help each other.
The old lady who was missing her son was taken care of by Helena and as a result of this, she invites her to Hyderabad. Helena goes to her home and witnesses the Indian culture and this experience leaves her mesmerized.
Through the ad, British Airways is trying to woo Indians commuters. It says, ‘Loving India for 125 years’’. While the video is a nice attempt to show the warmth of relationships and culture but it is a way to attract Indians which will directly be beneficial to the business. The advertisement, however, was received positively so far by the public.
Earlier this week British band Coldplay was under fire for the stereotypical representation of Indian culture. (inputs from agencies)
The video of commercial can be seen here