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Bueno: catering to multi-cuisine woes at your door

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Mexican food

Gurgaon: You need not go looking for menus from different food outlets now. The Gurgaon-based home delivery platform Bueno will cater to all your cuisine woes by offering American, Mexican, European, Italian, Lebanese, Indian and Asian cuisines at your doorstep.

Bueno comes with the convenience of the online and app route.

What makes Bueno stand out from most home delivery platforms is that for those who either live or work in the capital suburb, it is a one-stop to get the most popular dishes from all seven cuisines.

Trying out its pasta, biryani, burgers and brownies, all prepared by Bueno’s team of five-star chefs, turned out to be satisfactory.

Explaining the concept behind the platform, Bueno co-founder Rohan Arora told reporters: “As the name suggests, Bueno means good. It is largely about serving good food. We don’t stand for a specific cuisine, we serve in all locations here (in Gurgaon) as our platform is consumer- centric.

“People are different, they eat different things, so why do you really need to contain them to ‘I serve Indian, I serve Mexican or I serve Chinese’ be there? I serve what you want to eat.”

The Bueno special chicken biryani with raita (flavored and beaten curd) will impress you with its good quantity, especially if you are the only one eating it and depending on your hunger level. The chicken was well-cooked and the spices were just right – neither too chilli nor too bland.

“Indian cuisine sells the most here; biryanis and curries the most. Then comes Italian pasta and Chinese dishes are ordered often. But these are meals and away from meals, snacky food, rolls and burgers sell really good,” Arora said.

It was best then to try the burgers, which turned out to be scrumptious.

The mutton seekh burger was different and melted in the mouth. Huge and packed with minced meat and veggies, this one is a must try if you are a burger lover.

Also, if you are inclined towards healthy food, try the pita bread and hummus. While the hummus is finger-licking good, the pita bread tasted like white bread after a while.

The pasta, for many, is a safer option to order from an international cuisine outlet. So, I went with the penne basil pesto chicken variety. But something was amiss. Perhaps some cheese? A caution: Consume the pasta when it arrives, or the dried version won’t be tempting at all!

Now for those with a sweet tooth, Bueno is coming up with a broader and new menu, but still offers walnut brownie, tiramisu (in a jar) and blueberry cheesecake (in a jar). The brownie is a delight. Keep some vanilla ice-cream ready in the freezer, and it gets better with every bite.

The Bueno team plans to expand operations in Delhi and Noida, but they want Gurgaon to be “our anchor”. (Kishori Sud, IANS)

Next Story

When You Engage in ‘Hedonic Consumption’? Read Here To Find Out

"Emotional consumption is usually food because it's easily accessible and available to most people,"

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Some research suggests "hedonic consumption" doesn't help because it could lead to a vicious cycle of eating unhealthily and its associated guilt factors. Pixabay

If you start binging on fast food, savour dark chocolates or can’t resist that ice cream, this may be because of an emotional event like a recent break-up as there is science behind this behaviour, says a study.

Reacting to emotional events like break-ups, tends to involve reaching for the nearest unhealthy snack which is called “hedonic consumption”, said Nitika Garg, Associate Professor of Marketing at the University of New South Wales’ (UNSW) at Sydney Business School.

“When you engage in ‘hedonic consumption’, you always have some kind of emotion attached to it,” she added.

When you’re sad, you tend to go for overconsumption – hedonic consumption – as therapy.

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“We tend to focus on sadness and what it does to consumption but there’s also this unexpected good effect of happiness,” Garg suggested. Pixabay

“Be it ice cream or a luxury handbag, there are always emotions attached,” Garg said.

Research shows when people are made aware of emotion effects, they go away.

“One of the mechanisms to curbing hedonic consumption is making people aware of the behaviour by providing nutritional information,” Garg noted.

On the flip side, experiencing happiness actually curbs the consumption of unhealthy food products.

“Happiness is shown to increase the consumption of products people believe to be healthy,” said the professor.

In her research, the UNSW academic offered both M&M chocolates and sweet dried fruit sultanas to happy and sad people.

She found that happy people don’t eat M&Ms but they do eat sultanas a lot more.

“We tend to focus on sadness and what it does to consumption but there’s also this unexpected good effect of happiness,” Garg suggested.

sadness
When you’re sad, you tend to go for overconsumption – hedonic consumption – as therapy. Pixabay

Some research suggests “hedonic consumption” doesn’t help because it could lead to a vicious cycle of eating unhealthily and its associated guilt factors.

Also Read: “Worn-of-Women”: US Based Firm To Manufacture Female Condoms

“Emotional consumption is usually food because it’s easily accessible and available to most people,” said Garg who received a PhD from the University of Pittsburgh and MBA from IIM-Ahmedabad.

“People go for what seems easiest to them in terms of familiarity and in terms of accessibility for ‘hedonic consumption’,” the professor added. (IANS)