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Celeb tweets or advertisements?

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By NewsGram Staff Writer

With Digital India being organized just a few weeks back, who would have thought of such quick results?

Hitherto, brands were doing events and campaigns with B-town celebrities in order to promote their products. But now there is an all new wave, ‘tweet-only’ deals, wherein the celebrities post messages in support of the brand on Twitter for a fee of Rs 1-5 Lakhs per message. These tweets camouflage the brand advertising in a way that makes the reader feel that the actor is narrating a personal experience with the product, whereas it is a sort of advertisement of the product.

Digital brand association is a popular trend abroad and has now picked up its momentum in India as 543c477e9547e_jpgwell. While Sonakshi Sinha tweets for fashion brands, Asus India and Starbucks, Yuvraj Singh has a deal with UC browser, a part of the Alibaba group.

These actors/actresses are chosen on the basis of their “number of followers” which allows the dissemination of their tweets and the brand as well. It is not as if these actors manage their Twitter accounts personally. They have well-paid social media managers who can publicize the product in 140- words and get attention for the same.

While Sinha charges Rs. 4-5 lakh per message, Priyanka Chopra and the newly-wedded Shahid Kapoor are known to cost 10-12 lakh per message. Brands like Asus, Starbucks and Honda are eminent enough to have their own Twitter accounts and tweets but they resolute to do their endorsements via celebrities because of their popularity and the ‘personal touch’ that these actors would give to their products.

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Twitter’s New Tool Will Help Reporting Misleading Information About Voting

The rules will also include misleading information about requirements for voting, including identification requirements, misleading statements or information about the official announced date or time of an election.

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So if you see misleading information about how to vote or register to vote, including those that suggest that one can vote by tweet, text message, email, or phone call, you will be able to report such information for review from within the platform. Pixabay

In an attempt to bar people from using its services for the purpose of manipulating the Lok Sabha elections, Twitter on Wednesday announced a new feature to make it easier for users to report misleading information about voting.

The new feature will come into effect in India from Thursday, Twitter said.

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The new tool is in addition to its existing approach to tackling malicious automation and other forms of platform manipulation on the service, Twitter said. Pixabay

So if you see misleading information about how to vote or register to vote, including those that suggest that one can vote by tweet, text message, email, or phone call, you will be able to report such information for review from within the platform.

The rules will also include misleading information about requirements for voting, including identification requirements, misleading statements or information about the official announced date or time of an election.

twitter
Twitter on Wednesday announced a new feature to make it easier for users to report misleading information about voting.
Pixabay

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The platform will start with the 2019 Lok Sabha elections in India and the European Parliament elections and then roll out to other elections globally throughout the rest of the year, Twitter said in a statement.

The new tool is in addition to its existing approach to tackling malicious automation and other forms of platform manipulation on the service, Twitter said. (IANS)