Tuesday February 19, 2019
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Celeb tweets or advertisements?

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By NewsGram Staff Writer

With Digital India being organized just a few weeks back, who would have thought of such quick results?

Hitherto, brands were doing events and campaigns with B-town celebrities in order to promote their products. But now there is an all new wave, ‘tweet-only’ deals, wherein the celebrities post messages in support of the brand on Twitter for a fee of Rs 1-5 Lakhs per message. These tweets camouflage the brand advertising in a way that makes the reader feel that the actor is narrating a personal experience with the product, whereas it is a sort of advertisement of the product.

Digital brand association is a popular trend abroad and has now picked up its momentum in India as 543c477e9547e_jpgwell. While Sonakshi Sinha tweets for fashion brands, Asus India and Starbucks, Yuvraj Singh has a deal with UC browser, a part of the Alibaba group.

These actors/actresses are chosen on the basis of their “number of followers” which allows the dissemination of their tweets and the brand as well. It is not as if these actors manage their Twitter accounts personally. They have well-paid social media managers who can publicize the product in 140- words and get attention for the same.

While Sinha charges Rs. 4-5 lakh per message, Priyanka Chopra and the newly-wedded Shahid Kapoor are known to cost 10-12 lakh per message. Brands like Asus, Starbucks and Honda are eminent enough to have their own Twitter accounts and tweets but they resolute to do their endorsements via celebrities because of their popularity and the ‘personal touch’ that these actors would give to their products.

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Just Like Twitter, LinkedIn Starts Showing Trending Professional Stories

On desktop, it can be found on the right-hand side of the homepage, LinkedIn said.

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LinkedIn, LinkedIn trending stories, Twitter
Just as in Twitter, on the LinkedIn mobile app, members can find the day's top stories on tapping inside the search bar. Pixabay

Taking a leaf out of Twitter’s book, Microsoft on Monday launched a new way for its over 55 million members of LinkedIn in the country to see the day’s top professional news stories and conversations happening around them — all in one place.

This new experience shows users a list of the top trending stories in India as they develop, along with diverse perspectives and opinions from other members on the platform.

The Microsoft-owned professional networking platform said each of these top stories is curated by the LinkedIn editorial team.

LinkedIn, Twitter
The Microsoft-owned professional networking platform said each of these top stories is curated by the LinkedIn editorial team. Pixabay

“On mobile, it is currently ramped to 25 per cent members, and on desktop it is ramped to 90 per cent members in India,” LinkedIn said.

ALSO READ: Catch Up with The Latest News with the Best News Apps

Just as in Twitter, on the LinkedIn mobile app, members can find the day’s top stories on tapping inside the search bar.

On desktop, it can be found on the right-hand side of the homepage, LinkedIn said. (IANS)