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Celeb tweets or advertisements?

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By NewsGram Staff Writer

With Digital India being organized just a few weeks back, who would have thought of such quick results?

Hitherto, brands were doing events and campaigns with B-town celebrities in order to promote their products. But now there is an all new wave, ‘tweet-only’ deals, wherein the celebrities post messages in support of the brand on Twitter for a fee of Rs 1-5 Lakhs per message. These tweets camouflage the brand advertising in a way that makes the reader feel that the actor is narrating a personal experience with the product, whereas it is a sort of advertisement of the product.

Digital brand association is a popular trend abroad and has now picked up its momentum in India as 543c477e9547e_jpgwell. While Sonakshi Sinha tweets for fashion brands, Asus India and Starbucks, Yuvraj Singh has a deal with UC browser, a part of the Alibaba group.

These actors/actresses are chosen on the basis of their “number of followers” which allows the dissemination of their tweets and the brand as well. It is not as if these actors manage their Twitter accounts personally. They have well-paid social media managers who can publicize the product in 140- words and get attention for the same.

While Sinha charges Rs. 4-5 lakh per message, Priyanka Chopra and the newly-wedded Shahid Kapoor are known to cost 10-12 lakh per message. Brands like Asus, Starbucks and Honda are eminent enough to have their own Twitter accounts and tweets but they resolute to do their endorsements via celebrities because of their popularity and the ‘personal touch’ that these actors would give to their products.

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Microblogging Site Twitter Releases Tweets Linked to Russia, Iran

"We may also release incremental additions to existing datasets if we believe the additional information could materially impact research findings," Twitter said

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Twitter
Twitter releases data linked to Russian, Iranian info campaigns. Pixabay

With the goal of improving understanding of how foreign influence campings operate on Twitter, the microblogging site has now released massive datasets of accounts linked to potential influence campaigns originating in Russia and Iran.

These large datasets released this week comprise 3,841 accounts affiliated with the Internet Research Agency (IRA), originating in Russia, and 770 other accounts, potentially originating in Iran.

Totalling over 360 gigabytes – including more than 10 million Tweets and more than 2 million images, GIFs, videos, and Periscope broadcasts ?the data store provides a picture of how state-sponsored agencies have used the Twitter platform, technology news website Ars Technica reported on Friday.

IRA allegedly ran information campaigns on several social media platforms to undermine the political process in the 2016 US presidential election.

TWitter
The logo for Twitter is displayed above a trading post on the floor of the New York Stock Exchange. vOA

With Twitter coming under scrutiny for its failure to stop the spread of misinformation during the election, the microblogging site, earlier this year, committed to the US Congress and the public to provide regular updates and information regarding its investigation into foreign interference in political conversations on Twitter.

Since that time, Twitter has shared examples of these types of content posted on Twitter by IRA and provided the public with a direct notice if they interacted with these accounts.

In August this year, Twitter also disclosed details of another attempted influence campaign it identified as potentially located within Iran.

The datasets released this week are aimed at enabling independent academic research and investigation into the nature of foreign influence campaigns, Twitter said.

Twitter
Twitter on a smartphone device. Pixabay

“We are committed to understanding how bad-faith actors use our services. We will continue to proactively combat nefarious attempts to undermine the integrity of Twitter, while partnering with civil society, government, our industry peers, and researchers to improve our collective understanding of coordinated attempts to interfere in the public conversation,” Twitter said.

A preliminary look at the data by Ars Technica revealed that a common tactic used by the IRA was to create “local news” accounts for major US cities, seeding them with posts linking to local news outlets.

The accounts, such as “Atlanta Online,” “Baltimore Online,” “Baton Rouge Voice,” “Chicago Daily News,” and “Dallas Top News” would also include tweet-length news headlines with no link, the report said.

Also Read- Habitability Of Surrounding Planets Affected By Super Flares Of Red Dwarfs: NASA

Twitter said if it identifies additional attempted information operations on Twitter in the future, it will release similar datasets in a timely fashion after completing its investigations.

“We may also release incremental additions to existing datasets if we believe the additional information could materially impact research findings,” Twitter said. (IANS)

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