Saturday January 18, 2020
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Celeb tweets or advertisements?

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By NewsGram Staff Writer

With Digital India being organized just a few weeks back, who would have thought of such quick results?

Hitherto, brands were doing events and campaigns with B-town celebrities in order to promote their products. But now there is an all new wave, ‘tweet-only’ deals, wherein the celebrities post messages in support of the brand on Twitter for a fee of Rs 1-5 Lakhs per message. These tweets camouflage the brand advertising in a way that makes the reader feel that the actor is narrating a personal experience with the product, whereas it is a sort of advertisement of the product.

Digital brand association is a popular trend abroad and has now picked up its momentum in India as 543c477e9547e_jpgwell. While Sonakshi Sinha tweets for fashion brands, Asus India and Starbucks, Yuvraj Singh has a deal with UC browser, a part of the Alibaba group.

These actors/actresses are chosen on the basis of their “number of followers” which allows the dissemination of their tweets and the brand as well. It is not as if these actors manage their Twitter accounts personally. They have well-paid social media managers who can publicize the product in 140- words and get attention for the same.

While Sinha charges Rs. 4-5 lakh per message, Priyanka Chopra and the newly-wedded Shahid Kapoor are known to cost 10-12 lakh per message. Brands like Asus, Starbucks and Honda are eminent enough to have their own Twitter accounts and tweets but they resolute to do their endorsements via celebrities because of their popularity and the ‘personal touch’ that these actors would give to their products.

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Twitter Planning Bitcoin Payments as Tips on its Platform

Dorsey has also hired Bitcoin developers for his payments company

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twitter, white swan, suicide, awareness
Twitter is a social media app that encourages short tweets and brief conversations. Pixabay

Twitter is considering a feature that would allow users to tip one another – in Bitcoins though.

The Information reports that the micro-blogging platform is working on implementing a new payment feature to let people send money to each other.

It is not yet clear whether the Twitter tipping feature would integrate with Jack Dorsey’s other company, Square, which is a financial services, merchant services aggregator, and mobile payment company based in San Francisco.

Dorsey has made absolutely no secret of his love of Bitcoin over the years.

NewsBTC has reported on the Twitter CEO opining that Bitcoin will one day be the currency of the internet and his company Square integrating cryptocurrency payments.

Business, Twitter, Invest, Investment, Start-up, Kochi
A man reads tweets on his phone in front of a displayed Twitter logo. VOA

“Dorsey has been a major investor in the Bitcoin micropayments solution Lightning Network,” said the report.

Dorsey will move to Africa for three-six months this year to “define the future”.

“Sad to be leaving the continent for now. Africa will define the future (especially the bitcoin one!). Not sure where yet, but I’ll be living here for 3-6 months mid-2020. Grateful I was able to experience a small part,” said the Twitter CEO.

Also Read: Apple to Sell 80-85mn iPhones with 5G Connectivity

Dorsey has also hired Bitcoin developers for his payments company.

He is an advocate of digital currency bitcoin but he also says it is “not functional as a currency”. (IANS)