Monday June 24, 2019

Censor Calls for Change of Title of “Cheat India”

"I'm sure this title transition from 'Cheat India' to 'Why Cheat India' won't hamper the business and motive of our film."-Emraan Hashmi

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ACTOR,CHEAT INDIA
Emraan Hashmi.

Lack of time left the makers of “Cheat India” no choice but to agree to a new title “Why Cheat India” upon the censor board’s suggestion. But the film’s actor and producer Emraan Hashmi says it is “illogical” and “ridiculous”.

“Why Cheat India” is about the education system. It marks Emraan’s debut as a producer.

Asked what happened that the title had to be changed last minute, just days before its release, Emraan told IANS here: “CBFC (Central Board of Film Certification) members found the title misleading. According to them, our film is showing India in negative light. But that’s what it is…what we are showing is a mirror to the system…they should understand it.”

He said at the end of the day, it all boils down to the education system.

bollywood
Emraan Hashmi’s Movie faces name change by Censor

“Fundamentally, if the system has an open and analytical thinking, then you would not do such illogical things. Changing the film’s title at the last moment does not make any sense.

“The ‘Cheat India’ title has been there for a year… CBFC approved all our promos earlier, but now what they have done is absolutely illogical. There is no logic at all,” a visibly upset Hashmi told IANS here on Friday while promoting the film.

However, he feels the title change won’t impact the motive of the film.

“I am happy that our audience is mature enough to judge a particular film. They watch film for the content, not for the title. I’m sure this title transition from ‘Cheat India’ to ‘Why Cheat India’ won’t hamper the business and motive of our film.”

Hashmi’s co-star and debutante Shreya Dhanwanthary expressed her anger over the CBFC’s decision.

Also Read- Madhuri Dixit Says There’s No Substitute to Hard Work

She said: “I don’t understand how censor board can smoothly pass the films which impart a lot of violence and vulgarity, but they have problems with social issue based film like ‘Cheat India’.”

Directed by Soumik Sen, “Why Cheat India” is scheduled to release on January 18. It was earlier due to hit the screens on January 25 along with “Manikarnkika: The Queen of Jhansi” and “Thackeray”. ( IANS)

 

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YouTube Joins The Race to Stream Interactive Content, After Netflix’s Raising Popularity

YouTube is likely to announce new programmes next month. However, details about an official announcement of an interactive show or series remain unclear as of now, the report added.

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Netflix
While Netflix never revealed how many accounts accessed "Bandersnatch", the multiple endings were a trending topic on all social networking platforms, including in India. Pixabay

After the raging success of Netflix’s original interactive choose-your-own-adventure film ‘Black Mirror: Bandersnatch’, Google-owned YouTube is now working on interactive shows and live specials.

Following the traditional format of interactive shows, the content YouTube is planning would allow viewers to make their own choices throughout the show and eventually conclude an ending of their choice.

The project is under the supervision of Ben Relles, former Head of YouTube’s unscripted programming, SlashGear reported on Tuesday.

Netflix
With Bandersnatch that launched in December last year, Netflix became the first content platform to attempt an interactive entertainment aimed at adults. 
Pixabay

Developers who create this kind of interactive content develop multiple storylines for the same show.

To keep the story flow smooth, the different storylines are made to intersect at certain points, resulting in different potential endings for a single show, which once started, cannot be paused, rewinded or forwarded.

With Bandersnatch that launched in December last year, Netflix became the first content platform to attempt an interactive entertainment aimed at adults.

Because of its design to keep viewers hooked watching and playing, Bandersnatch did not come with a set run-time.

youtube
Following the traditional format of interactive shows, the content YouTube is planning would allow viewers to make their own choices throughout the show and eventually conclude an ending of their choice. Pixabay

However, according to information available on public domains, it lasted for a peiod of 40-90 minutes roughly before getting to the end credits.

Also Read: US Federal Agents Smash Billion Dollar Worldwide Medical Care Fraud Scheme

While Netflix never revealed how many accounts accessed “Bandersnatch”, the multiple endings were a trending topic on all social networking platforms, including in India.

YouTube is likely to announce new programmes next month. However, details about an official announcement of an interactive show or series remain unclear as of now, the report added. (IANS)