Thursday June 21, 2018

Centre urges artists to join Culture Ministry’s FoI cell to boost India’s culture abroad

To enhance the presence of Indian Culture in abroad, Centre has invited proposals from individuals and agencies from different states in various fields of art

(Representational Image) Culture. Image Source:
  • Festivals of India (FoI) are part of the strategy to focus on the country’s cultural ties and are conducted by MoC’s all over the world
  • The Centre has invited proposals from individuals and agencies from different states in various fields like-theatre, food, dance, folk arts, exhibitions, music, performing arts, Yoga demonstrations, workshops and literary festivals to register with FoIs cell
  • The FoI Cell of the ministry will administer the coming applications from agencies and individuals

In an effort to showcase the cultural flair and rich traditions of the country, the government is all set to expand its ambit of artists and performers from different regions who can participate in the festivals organised abroad to boost country’s soft power globally.

Festivals of India (FoIs) are the part of the initiative that aims to focus on the country’s cultural ties and are conducted by Ministry of Culture (MoC) across the world. FoIs are organized by the Indian Missions residing in foreign countries.

Culture Ministry of India. Image Source:
Culture Ministry of India. Image Source:

The Culture Ministry has called agencies or persons from the fields of art like dance, music, theatre, films, food, literary festival, Yoga demonstration, Folk Arts, Performing Arts, Exhibitions, and workshops etc. to step up and enroll with the FoI cell, which was revived by the Ministry in 2013.

Quoting a source, India Today reported that at present there are only 185 names lying with the ministry who have been going to perform overseas for a while.

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An official said, “There are hundreds or thousands of performers we have in our country who can really make us proud internationally. This initiative will help us achieve that.”

Talking about the lack of artists from North Eastern states, the official added that there was no cultural representation from the region, in spite of it being the state with rich cultural heritage.

A statement released by the ministry read as, “We have already welcome proposals from artists, performers, and desirous agencies to empanel with the Festivals of India (FoI) cell online so that they can be sent abroad to exhibit their talent. With that, the old list of existing artists will also get overhauled and fresh names can be brought-in the category,” quoted India Today.

Festival of India in Chengdu. Image Source:
Festival of India in Chengdu. Image Source:

An official press release states that all those who want to register and participate in various festivals should visit the following website: and provide details of the performances in prescribed format within the given time to the FoI Cell of the ministry. A summary of the event and performance with their links would also be included.

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In addition, the hard copy should also be submitted and posted to the address: Ministry of Culture, Festival of India Cell – ICR Division,Central Secretariat Library, 1st Floor, Shastri Bhawan, New Delhi-110001. And a soft copy in MS Word format needs to be sent by email at

The FoI Cell of the ministry will manage and administer the flow of applications from agencies and individuals. The cell will also detail about probable aspects like the venue, budget requirements and handling of cargo among others to the participants.

-prepared by Aparna Gupta, an intern with NewsGram. Twitter @writetoaparna99



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  • Aparna Gupta

    India is known for its culture. Its good that our Culture Ministry is making efforts to to strengthen our culture.

  • Vrushali Mahajan

    Indian culture should be encouraged more but not only abroad.

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Sunidhi and Badshah will be judging the second season of the reality show "Dil Hai Hindustani"

Badshah Says, Indian Don't Take Rapping Seriously
Badshah Says, Indian Don't Take Rapping Seriously, flickr

Rapper and music composer Badshah, who is excited about his new reality show “Dil Hai Hindustani 2”, says that rapping is not taken seriously in India as an art form.

Badshah was interacting with the media at the launch of Star Plus channel’s forthcoming reality show along with singer Sunidhi Chauhan on Monday.

Badshah, who has delivered some chart-busting rap songs like “Chull”, “Saturday Saturday” and most recent “Tareefan” is eager to spread awareness about rap as an art form.

Talking about it, he said: “Rapping along with dance and stand-up comedy is not taken seriously as an art form in India and this misconception should change.”

“That is one of the main reasons why I have chosen to be a judge on the show. But apart from that, I’m here to have fun as well, and have a better connection with the audience,” he added.

Badshah, flickr

The rapper is also gearing up to produce Bollywood and Punjabi movies and also launching a web series soon through his production house.

Talking about the future of the digital platform, Badshah said: “I think it (digital media) is the future, so it’s very important for any production house right now to concentrate on digital media.”

Sunidhi and Badshah will be judging the second season of the reality show “Dil Hai Hindustani”, along with Bollywood singer and composer Pritam.

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The show, which first aired in January 2017, provides a platform for people from all over the world and of varying age groups to showcase their talent in Indian music. (IANS)